Marketing

Marketing

 

Environmental, social, and corporate governance (ESG) for law firms in 2024

David Gilroy
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I caught up with an old business associate just before Christmas, and he has an interesting story to tell. Roger McKerlie runs his own ESG consultancy, Xeed ESG , focusing on a new economic and environmental future for businesses in the £10m to...

Free research opportunity for your law firm: helping you to do better marketing

Sophia Stancer
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I’d like to share an exciting opportunity for your law firm to learn how to do better marketing and business development in 2024. The Law Firm Marketing Club (LFMC) is excited to announce the launch of its annual Professional Services Marketing...

Moneypenny - Positive Business Lessons from 2023

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2023 was a year of challenges. Rising interest rates and the cost-of-living crisis continue to impact every sector, including legal. Coupled with a global talent shortage and the climate emergency driving widespread and rapid environmental improvements in...

Digital marketing trends for your law firm in 2024

David Gilroy
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The digital landscape is constantly changing, and that means law firms need to embrace technology and software on offer. 2023 saw an introduction to AI, the switch from Universal Analytics to Google Analytics 4 (GA4), an increase in video content to...

Copywriting trends to look out for in 2024

Callum Berry
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In 2024, the world of content consumption promises even greater shifts than we have seen in 2023. For law firms, staying ahead of these developments is paramount to remaining relevant and standing out from the competition. Luckily, we are always looking for...

Typical scenarios to help your law firm choose the right CRM

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Implementing a CRM system for your law firm is a challenge, but it is also an essential element of successful marketing strategies and law firm growth in a number of scenarios. CRM Headache Solver, Simon McNidder from Promptr CRM shares some typical...

What should your law firm be doing this festive season?

Sophia Stancer
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Today I did something that half my colleagues didn’t approve of. I dropped the C-bomb at work. Christmas. No, before you ask, it is absolutely not too early to start thinking about it in the marketing world. The essence of a successful marketing...

What do law firm clients want in 2023? We've got the answers

Sophia Stancer
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What are clients seeking from law firms? While we may speculate, how frequently do we have the chance to engage directly with clients and receive authentic feedback about needs and expectations? The  Law Firm Marketing Club  (LFMC) recently...

The Generation Gap in Law Firms

Sophia Stancer
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In the bustling world of law firms, where intellect, innovation, and adaptability are paramount, a relatively new trend promises to enrich the legal landscape: intergenerational working. Five generations can now be found in the modern workplace. As a result,...

What is the Law Firm Marketing Club and Why Should Law Firms Join?

Sophia Stancer
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Why should law firms join the Law Firm Marketing Club? You may recall that in June 2023, Conscious Solutions acquired the Law Firm Marketing Club (LFMC) . I’m Sophia, the Community Manager, and I’m learning from and working alongside founder...

My work experience week with Conscious Solutions - Paddy

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I’m Paddy and last week, I was at Conscious Solutions for my work experience. Work experience is when someone, normally a student, goes to a business they are interested in and to get an understanding of what it's like in a workplace. A great...

My Work Experience week at Conscious Solutions - Rachel

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Hello, I’m Rachel and for this past week, I have been on work experience at Conscious Solutions . For those who may not know, work experience is when somebody, typically a student, goes to a workplace that they are interested in to get an...

Conscious Solutions Acquires Law Firm Marketing Club to Foster Growth and Collaboration in Legal Marketing

David Gilroy
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The Law Firm Marketing Club (LFMC), established by legal marketing expert Clare Fanner, has announced its transfer of ownership to Conscious Solutions. The LFMC was founded in 2020 to provide support, resources, and a community for law firm marketers. The...

How do you promote a small law firm?

Maddie Platt
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Digital marketing should be high on your list of priorities as a small law firm. Digital marketing can be a low-cost way to increase brand awareness, drive more traffic to your website and convert more clients. The tactics don’t differ greatly from...

How can my law firm know whether an email can be trusted?

Lewis Robson
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So, how important are cyber-security, internet safety and ensuring your law firm has adequate procedures in place to safeguard against threats? The answer is very important. There are many studies that analyse different data, each giving different answers...

How can law firms generate higher quality conversions?

Maddie Platt
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A report by Ruler Analytics sampled 100 million data points across 14 industries and highlighted some interesting points including conversion rates for law firms. In this blog post, we look at some of the statistics found in their report and discuss ways law...

The Benefits of Digital Marketing for Law Firms

Katie Blake
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Today, a law firm has many places they can spend their marketing budget but are you wondering if you should be spending it on digital marketing and why it might be beneficial for your law firm? Well, after understanding the goals you want to achieve there...

My first month as a Client Services Executive at Conscious Solutions

Joe Gillan
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A whole month ago, I stepped into the role of Client Services Executive at Conscious Solutions. Coming from a background in an unrelated industry, but armed with a handful of transferrable skills, changing career paths could have been daunting, however,...

So, just how ARE lawyers perceived in the UK?

David Gilroy
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And how do we ‘stack up’ against other professionals? In January Clare Fanner from the Law Firm Marketing Club shared some data that, according to a survey of 1,020 US adults in December 2022*, lawyers only had a 21% positive honesty and ethical...

2022 Advent Calendar Marketing Campaign

Maddie Platt
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Wow, 2022 marked eight years of our infamous advent calendar – and it was our most entered year yet! First, let me start by thanking all the wonderful companies who took part in 2022. We really appreciate your ongoing support and partnerships! This...

How can marketing help my law firm to attract more clients?

Joe Marcovitch
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It shouldn’t come as any sort of revelation to learn that your clients are the lifeblood of your firm. Attracting new clients (and retaining your existing ones) will be your primary method of paying the bills and continuing to grow as a business....

How can my lawyers write a great website profile?

Joe Marcovitch
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A website profile is a great way to introduce your clients to your team, creating a personal connection that can lead to loyalty and retention. We’d recommend including your whole team on your website so clients can really get to know you. The best...

What do your clients want most from your law firm and how can your website help?

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Trust is an incredibly powerful resource for any business. Trustworthiness is the basis for strong relationships and is crucial to success in business. Why? Well, businesses are built on relationships. All businesses no matter their size or the industry in...

My First Year as an Account Executive at Conscious Solutions

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In May, it was a year since I entered the orange oasis that is Conscious Solutions – for those of you who haven’t visited our office, we really do stick to our theme. From the orange-wrapped welcome gifts on desks to our infamous dogs and of...

Should law firms cut their marketing spend and reduce prices to clients?

David Gilroy
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At the end of June, No.10's new cost of living tsar David Buttress asked business leaders for their ideas on "how to help" tackle the cost-of-living crisis.  The government is launching a campaign to “amplify and channel” the...

My First Six Months at Conscious

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I joined the team at Conscious as a Project Manager in January 2022 and will shortly be reaching the 6-month milestone! Project Management has been a part of my everyday life throughout my career, however, working at Conscious has provided me with the...

Seven Steps for Client Service Success

Grace Mitchell
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Excellent customer service means customers are more likely to keep buying, more likely to advocate for your brand and it makes everyone feel nice so we are all aiming for excellence right? But what does good customer service actually entail? What do your...

How to use your marketing to build trust with your clients

Maddie Platt
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If you’ve been to one of David’s webinars, you will have heard the ‘know, like, trust’ mantra which states that clients must know you, like you and trust you to do business with you. Therefore, it’s important to show your...

Nine Top Tips for Law Firm Marketers

Maddie Platt
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Just because you are a law firm, it doesn’t mean you can’t show off your firm’s personality through your marketing efforts. Marketing is a great place to build customer trust, familiarity and establish your authority by showing your...

The role of a Project Manager in your project with Conscious

Jasmine Lufti
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You’ve met our sales team, signed the contract and are excited for your new website project to begin. What’s the next step? The project management role at Conscious We’re just as excited as you for the work to begin and allocate a...

Professional Indemnity Insurance (PII) and your firm's website

Maddie Platt
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PII ensures that your firm can compensate clients for loss or damage which results from negligent service or advice. It is compulsory for law firms regulated by the SRA to have PII. To achieve the best result you can with your PII premium, it is important...

6 Stellar Tips for Editing Your Firm's Website

Grace Mitchell
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You don’t need to be a master of website editing to carry out simple steps that keep your website up to date and running smoothly. If you are in charge of editing your firm’s website, these handy top tips will help you to ensure you are adding...

April Fools 2022

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The origins of April Fools remain a bit of a mystery, but it’s a tradition that has long been a part of the culture at Conscious Solutions. From David getting an orange dog tattoo, to rebranding to green (David has made it VERY clear that won’t...

It's 404 Day...why should your firm care?

Maddie Platt
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Yes, there is a ‘national day’ for everything. Is it getting a bit out of hand? Possibly. Will we still use these days as an opportunity to educate and inform? Definitely. So, what is 404 day and why should it matter to you? Read on to find...

My first month as an apprentice at Conscious Solutions

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Moving into a new workspace can be a very stressful and intimidating process. Thankfully, in my first month at Conscious I have met some friendly and interesting characters, that have honestly made moving into a new workspace as comfortable as possible. The...

Seasonal Marketing Inspiration for 2022

Joe Marcovitch
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Is your law firm in need of some marketing inspiration? Just like any other type of business, your law firm will be affected by seasonality. It’s an inevitability. So, what can you do to make sure that seasonality affects your firm positively? The...

What's going on with solicitors' PII? Uncover the latest in Howden's Market Report

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Professional Indemnity Insurance (PII) is fundamental to the success and stability of every law firm. As specialist brokers for the legal profession, Howden understand the importance of keeping the profession informed so that firms can plan for their next...

Law Firms Use Collaboration to Shape the Future

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The pandemic has triggered a collaborative learning boom in the professions, with law firms looking to future-proof their organisations by embracing strategies designed to drive differentiation and deliver high performance. According to findings from...

Why Getting on Top of Your Christmas Marketing Will Make the Difference This Festive Season

Joe Marcovitch
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It’s that time of year once again, everybody. Michael Bublé has almost finished defrosting, the Lynx Africa gift sets are being stacked high , and, after reading this intro, you’re probably starting to feel an indescribable sense of panic...

What's the point of seasonal marketing?

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Marketers spend a lot of time battling for share of mind and it is not an easy battle. This is why seasonal marketing offers marketers a little advantage to appropriate some headspace from your target market.   Seasonal marketing is based on the...

How to effectively manage your law firm's marketing campaign

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The word campaign has evolved from military terminology of ‘taking the camp’, which I think is pretty relevant because some of the marketers I know tend to not always work with military precision. Maybe that is why marketers have adopted the...

The Law Management Section Annual Conference 2021

Maddie Platt
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The Law Management Section Annual Conference 2021 The Law Society’s annual Law Management Section Conference is designed for leaders in law firms and legal businesses. The event boasted a mix of plenaries and panel-session discussions, with...

How can UK law firms use Clubhouse?

David Gilroy
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I was reminded of this quote by a friend when we were talking about Clubhouse last week. “If you are not paying for it, you are the ‘product’.” But I’ll come back to that later. ‘Clubhouse’, I hear you ask?...

2020 Advent Calendar Marketing Campaign

David Gilroy
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We’re officially six years into our successful advent calendar marketing campaign. It is a win-win for everyone. Our prize sponsors and us get exposure, and 24 lucky legal sector employees or suppliers win a free gift. Well, 23 this year, as someone...

Why You Should Seriously Consider Lego Serious Play

David Gilroy
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Our furlough team took part in this innovative training initiative in May, with no context or experience in LEGO® SERIOUS PLAY® (for most of us). This training was approached with some expectations yet no expectations at the same time; after...

Culture and Confidence Post COVID-19

David Gilroy
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COVID-19 has been an uncertain, persistent and intense roller coaster for every one of us, professionally and personally. But as we start to see a ‘new normal’ on the horizon, it’s important to think about what happens next. There is no...

8 Tips for Creating a Law Firm Podcast

Joe Marcovitch
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Unless you have been living under a rock, you’ll be aware of the rising popularity of podcasts. Everywhere you look, podcasts are cropping up covering all manner of topics – including the legal sector. For law firms and legal marketers, podcasts...

Running a business in a crisis. Week 8.

David Gilroy
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I missed last week, but for the previous six have been writing up my reflections each week on managing a business during the current global pandemic. The other write-ups are on LinkedIn .   MONDAY Had a great call with a law firm we spoke to...

Magic marketing? Of course. Why not during lockdown?

David Gilroy
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We've written previously about what law firms should be doing with their marketing during the biggest crisis in living memory . The key thing is to stay in at the forefront of your customers' or prospects' minds.  OK, so they might not be...

Email Security - COVID-19 and beyond

Kevin Glass
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We've all grown weary at some point of the never-ending tide of spam directed at our in-boxes. There are many types of spam, ranging from unsolicited advertising which simply wastes time, to the most hostile type, phishing , which is used to...

Marketing in a Crisis: What can law firms do?

David Gilroy
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Strange times eh?  EVERYTHING has changed in the last three weeks.  The travel, leisure and hospitality sectors were staring over the edge of a cliff, not just those sectors, but pretty much every sector in the UK economy. The Government’s...

Marketing in a Crisis: In truly unprecedented times there is still opportunity

Chris Mundy
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We are living through unprecedented times right now. Never before in history have so many elements of the life we all take for granted been affected to such a degree :-  Families are adapting to school closures and struggling to maintain a...

Remote Control, My thoughts on this whole working from home malarkey

Nathan Robinson
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Given current events, dusting off an old desk or dining room table is set to be a common occurrence. Those working remotely while the office environment is a no-go may feel overwhelmed by their first experience working from home. Thankfully, I’ve...

Six Months as a Digital Marketing Apprentice at Conscious

Joe Marcovitch
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It’s now been (very nearly) six months since I joined Conscious as a fresh-faced Digital Marketing Apprentice and, to mark the occasion I thought I’d reflect on my experiences so far. There is occasionally a stigma attached to the title of being...

Quick and simple things law firms can do to generate 100k plus more income

Katie Blake
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A poor client experience is costing law firms thousands of pounds. Law firms are quite good at looking after their bigger and longer standing clients, however, the handling of new opportunities and managing their wider client base does not typically get the...

Pixel Pioneers Conference 2019

Joe Dyer
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The 'Pixel Pioneers ' is a series of talks and events all over the UK. They're affordable and just a great way of getting like-minded people from the tech industry together. I've been attending the one held in Bristol since they started a...

Pixel Pioneers Front-End Performance Workshop

Joe Dyer
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Your website's speed is one of the easiest and most important benchmarks used to gauge how well it's performing as a whole for your business - but it can often be overlooked and only considered, later down the line once a website's been launched....

My First Month at Conscious

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It’s been one month since I joined the Conscious team as a Copywriter, and what a whirlwind it has been (spoilers – in a good way). Just a few days after I started, I had an email conversation with our Managing Director of Stuff & Things,...

What's the point of this blog?

Joe Marcovitch
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If you’ve been asked to write a blog for your firm’s website or have taken it upon yourself to do so because you’ve heard “blogging is good for business”, you may be asking yourself “what’s the point?”. The...

Return on Investment (ROI) Tracking for Law Firms

David Gilroy
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I was with a client earlier this week and the topic of conversation turned to how they can track the effectiveness of some SEO and PPC that they were considering?   The firm has a turnover of c. £12m with a marketing budget of 2.4% of...

What does McDonalds and the UK legal industry have in common?

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Earlier this week, I watched the documentary on around McDonalds and their business model. This blog is not about turning the legal industry into a “fast food style service” far from it. The key area I learned was over the years McDonalds has...

LSAS 2018

Katie Blake
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On Tuesday 11 Sepember 2018, 76 delegates filled a room in the Ardencote Hotel. Minus a small fire and 3 people trying to fix a projector (thank you, Stephen Brown, for tweet) the event went to plan. First off, saw a very insightful law firm leader’s...

Legal Marketing Daily - Podcast

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Were you at Legalex a few weeks ago? I was fortunate enough to be interviewed by Jacek Stanistawski , a lawyer specialising in Legal Marketing based in Poland!  Read the full article and listen to the podcast (apologies for...

Legalex 2018

Katie Blake
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For the fifth year in a row, we packed up our trade show box, or I should say “boxes” really! 42 of the damn things and headed to the ExCeL centre in London’s Docklands.  We had a fabulous two days with 11 presentations in our ...

Phone Tracking for Marketing - Are you crazy?

Katie Blake
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Many law firms are now using website call tracking. Now you ask yourself “Is this something my law firm should be doing?”. But now you maybe thinking, hold on what even is call tracking and how can it help? If so read on to find out more. What...

GDPR Consent Using MailChimp

Bryony Cole
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With GDPR legislation only around the corner, everyone is busy preparing for 25-May 2018. One key aspect to be affected will be your email marketing. Using MailChimp, we can run an opt-in campaign to ensure you have a clean contact list, with...

2017 Advent Calendar Marketing Campaign

Katie Blake
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Every marketer is always after a different and unique marketing campaign when Christmas is looming. OK, so we have done our Advent Calendar for the last 3 years now, but it seems to work and it’s Christmas, so giving out presents only seems right! The...

Say Hello to Ada

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It’s Ada LoveLace Day and couldn’t think of a better time to introduce myself! I’m Conscious’ Ada Bot! I’m still very young (aka this is phase one of the Conscious chatbot product), but I can help you search the site for...

Where in the world are our orange dogs?

David Gilroy
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That’s right – we’re finally on the look out for our long lost family of pups! Over the years, some of our orange dogs have been adopted, abducted and given away at the many social events and conferences we’ve been to, and now we...

You'll never guess what I've gone and done now...

David Gilroy
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A branding step too far? Anyone who knows Conscious knows that our orange dogs get taken by us everywhere…dotted around our office, hanging around at events and even hidden in various places in our new magazine ;-) They’re constantly being...

Could the 2017 Legal Journey Benefit your Firm?

David Gilroy
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For those who came to our stand at Legalex last year you may have heard Jonathan Winchester  from Shopper Anonymous discuss the findings of the 2016 Legal Client Journey. This involved 85 UK law firms who volunteered to receive a series of...

Click to message a law firm - new Google AdWords feature goes live!

David Gilroy
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Texting or sending a message via SMS to a friend, colleague or family member is something that we all take for granted these days. Many people favour this over a phone call or email as it’s fast and gets your message across cutting out the small talk,...

We made it on the RAR!

David Gilroy
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We’ve received some brilliant news that we’d like to share with you all…we have officially made it onto the Recommended Agency Register (RAR) The RAR is a database of 8,100 agencies, and our inclusion is purely based on receiving great...

Screen Resolutions in UK Legal Sector

David Gilroy
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What is the screen resolution of the average user in the UK legal sector? This used to be a straightforward question with a sensible answer but nowadays the situation is quite complex - there are a lot of different devices used to access websites and a wide...

Browser Statistics for UK Legal Sector

David Gilroy
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There was a time when the majority of people used Internet Explorer and the questions web designers' asked had to do with their nervousness about people with old browsers, for example: "what proportion of people user Internet Explorer version...

Caption Competition from LFS Conference

David Gilroy
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We had a great time as a sponsor of the LFS Conference last week at the shiny new Vox Centre at the NEC in Birmingham. Over 150 delegates attended during the day and I'm pleased to say that our break out room (the main room in fact) on...

Concert Networks Legal Services Communication Report 2016

David Gilroy
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For the third year running, Concert Networks carried out their Legal Services Communication Report that focuses on the communication between law firms and clients. Although better telephony technology has definitely improved things, it’s been made...

Are You Following Up All Your Enquiries?

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No really, are you? Recent findings from Shopper Anonymous have proved that responses to enquiries to some law firms have been few and far between – some taking two to three days to respond. For their report, they surveyed 85 firms and made...

Legalex 2016 Presentations

David Gilroy
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This year in the Conscious Theatre at Legalex, we boasted some excellent speakers (if we do say so ourselves!). Of course, Rich and I brought some brand new presentations to the table; Rich spoke on what not to do on social media in 2016 and I provided...

Visitor Referrers and Channels

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In the age of data the more information you can see about visitors to your website, the more you can do to enhance it. With this is mind we have been looking at useful bits of information that we can track and view. The most recent bit of data we have began...

5 Really Easy Ways to Make your Legal Content Engaging

David Gilroy
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Whether you’re writing about the stages of conveyancing, or how to tackle legal jargon, you ideally want your prospect to keep reading. Even better, you want them to like, comment and share your content on social media. However, with so much content...

Content Marketing: Creation v. Curation

David Gilroy
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With the Internet already chockablock with content about literally everything, it’s easy to feel as though our voices are being drowned out by the noise.  It’s reported that 684,478 pieces of content are shared on Facebook in the U.S every...

Unintended effect of using SPF to restrict email

David Gilroy
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Sender Policy Framework (SPF) is a DNS technology designed to improve the authenticity of email by  basically telling the world "if you get an email from us that doesn't come from server xxxxxx then it's not us".  At first glance...

2015 Advent Calendar Marketing Campaign

David Gilroy
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24 days. 24 windows to open. 24 prizes to be won (more actually). Here are the stats and the story behind our advent calendar free prize draw campaign.  In the run up to December, many of you were contemplating how to take advantage of the festive...

Our Year in Numbers

David Gilroy
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Over the Christmas break I put together some numbers of things that went on in the world of Conscious Solutions throughout 2015.  This is the result with a short video version below. 1 refreshed Conscious brand and website 3 clients who came back to...

Digital Resolutions for Law Firms in 2016

David Gilroy
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As the old saying goes, a new year means a new start. Everyone knows that there’s no excuse in January, since all the resolutions that have built up over the year have already been pushed to the “new year” pile. Once the festive period is...

Why I hate when my clients use the C word

David Gilroy
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I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee.    A Committee.  The dreaded...

Christmas Marketing for Law Firms

David Gilroy
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Christmas is coming, and with it comes a sack full of seasonal marketing.  Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and a great big beast of...

Improving Your Law Firm Newsletter

David Gilroy
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Back in the early days of email, receiving a message was like getting a long awaited letter through your letterbox from a friend. Now we live in a time where our inboxes are packed full of marketing campaigns, spam and social media alerts –...

Have you registered your .law domain name?

David Gilroy
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If you haven’t heard about the new .law Top Level Domain by now, you must be making a conscious effort to ignore it. Back in April , we did a little investigating into what it was all about, and in October we gave you the lowdown on how and when to...

Caption Competition - "It's getting hot in here!"

David Gilroy
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One week ago the excellent Lucy Adams was on stage at the 2015 annual LawNet conference and wowed the audience for a full 60 mins talking about “Leading in a disrupted world”. In memory of her excellent talk we’re running a caption...

Five Bits of Free Software I Like to Use

David Gilroy
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You might not always have time to do things the long way, and you might not always want to spend a fortune. For those times, I've put together a list of free tools that can help with all the extras. If you have any more to add to the list, get in...

Online Payments for Solicitors

David Gilroy
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When it comes to purchasing products, consumers have been been buying online for quite some time now. It’s a secure and convenient method of making payment, and now law firms are increasingly using this system to facilitate transactions from their...

To ADR or not to ADR?

David Gilroy
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That seems like the question the Legal Ombudsman is asking itself.   Either way it does mean you are going to have to update your complaints information for clients from 1st October 2015. Now, I'll confess, this whole ADR legislation has...

Orange dog goes missing....again at LFS 2015

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So, as conference season gets into full swing, so does kidnapping. Two of our beloved team were kidnapped at the LFS Conveyancing Awards 2015 . We have already received details of one of the dogs, who is shacked up with Heather Cameron Editor of ...

The Top 5 Things Lawyers Need to Stop Saying

David Gilroy
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Conscious are back on the road, with a series of trade shows, forums and conferences lined up. We’ve been doing our fair share of mingling, and if you’re reading this, the chances are we’ve mingled with you in the past or are planning to...

Upcoming Trends in Digital Marketing

David Gilroy
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In the world of marketing, trends are born every minute, and it can often be difficult to see which ones won’t die next. Knowing which changes will last, which new social platforms will take off and most importantly knowing what the people want before...

Legal Support Network Forums

David Gilroy
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David attended the Legal Support Network Forum in Bristol last year and as always wore his trademark orange shirt....seems that LSN like to poke fun at their Network Partners!  This year's series of Legal Support Network Forums will be...