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Automated SEO v Human SEO

Rich Dibbins
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With developments in technology these days, we can almost become too reliant on it; from RSS feeds populating our websites, to chat bots answering questions for our website visitors. But what about when it comes to SEO (Search Engine Optimisation)? How...

Optimise your Firm's Presence with Voice Search

Jamie Stevens
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“Siri? Show me conveyancing firms near me” “OK” And whoosh – your personal assistant Siri has a selection of firms for you to choose from while you wash the dishes, have a bath or put the children to bed. No need for typing...

Google Is Switching To A Mobile First Index

Jamie Stevens
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Last week in Las Vegas was one of the largest digital marketing conferences held anywhere (no, I did not go). It’s called http://www.pubcon.com/ Anyway, there was an IMPORTANT major announcement from Google, and when I say major, I mean REALLY...

Top 5 SEO Ranking Factors for Multi-Location Businesses

Chris Mundy
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Top 5 SEO Ranking Factors - Multi-Location Businesses There has been a lot of growing hype over the last few years regarding the concept of Local SEO. Local SEO strategies are what enable businesses to rank in the highly competitive local...

Google Confirms Ads Coming to the Local Pack

Chris Mundy
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On 21 June, The SEO world received a bit of a shock during a pre-conference workshop at SMX Advanced Local Workshop in Seattle. Ali Turhan, Google’s Global Product Lead for Local Ads revealed a screen shot of a smart phone search result displaying a...

Mobile Page Load Speed is a Ranking Factor

Chris Mundy
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One of the many takeaways from Google’s recent Search Marketing Summit in Sydney is that they will be updating the page speed ranking factor as part of their latest, real-time mobile-friendly search algorithm. Google has been progressively giving more...

Google Has Just Removed Ads from the Side of Search Results

Jamie Stevens
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Google has just made the biggest change to the SERPS (Search Engine Results Pages) since the changes to the Map Pack back in August last year. The main change is the removal of the the adverts shown on the right hand side of the search results, which...

The Risks of Removing Longtail Content From Your Website

Jamie Stevens
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So here’s the scenario: you’ve had a website for years now, and over time, it’s slowly grown to have lots of pages full of useful information about all the great services you offer - and Google loves you because of it. You have a high...

Does URL structure influence page authority?

Andrew Gray
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Site structure is one of those topics that Webmasters sometimes agonise over. For example: will the fact that my content is on level 3 rather than level 1 influence how it is treated by Google? The short answer is “no” and this post tells you...

The 2015 Moz Local Search Ranking Factors

Jamie Stevens
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Moz, one of the leading companies in SEO research and tools has recently released a new study on the most important ranking factors for Local Search in 2015. These ranking factors are based on a survey that is filled out every year by top people in the...

Google Shows Tweets in Desktop Results

David Gilroy
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Earlier this year, Google’s partnership with Twitter brought about an update that saw relevant tweets embedded into mobile search results. As of Friday, this has been expanded to desktop searches – a natural progression in the partnership of...

Changes to the Google Map Pack

Jamie Stevens
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What is the Map Pack? The map pack is a section of the SERPS (Search Engine Results Pages) that is only shown for queries that Google believes have a local intent. It is separate from the normal organic search results and a business does not require a...

Looking at the new Moz Spam Score

Jamie Stevens
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Over the past few years, making sure that your site is spam free, and is not associated with other spammy sites has become more and more important as Google gets more clever at working out what is a high quality site, and what is a low quality site. Today we...

Check If Your Site Might Be Penalised by Google in 2 Minutes

Jamie Stevens
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Over the past few years, making sure that your site is spam free and not associated with other spammy sites has become more and more important as Google gets better at measuring the quality of a site. Today we look at a quick check that you can do...

"Doorway" pages soon to be penalised by Google

Jamie Stevens
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To minimise the impact of spam on web users, Google has decided to refresh their definition of "doorway" pages in an attempt to prove the quality of the user's search experience. Websites maximise their search-ability with the use of doorway...

11 SEO Tactics You Need to Know in 2015

David Gilroy
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Do you have an SEO strategy in place? No? Want to boost your search engine results? Yes? Here are some really simple and quite clever tactics to help you learn how to market your brand and business service better....

10 SEO Predictions for 2015

Jamie Stevens
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According of Ofcom , 57% of the UK population used their phone to access the internet at the beginning of 2014[1], this is expected to have increased over 2014. Of those, 54% search on their smartphone every single day .[2] Google has addressed this by...

Google Penguin Update 3.0 Released

Jamie Stevens
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What is the Google Penguin Update? Google initially released an update called ‘Penguin’ on April the 24 th 2012 after several weeks of rumours about Google preparing an over optimisation penalty to target the spammy side of the SEO...

Brighton SEO Conference 2014

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Brighton SEO Conference 2014 Brighton SEO is a bi-annual conference taking place in, err, Brighton, with a huge and diverse range of talks in all aspects of SEO from coding and social media through to how traditional marketing can leverage your SEO and...

What Is Heatmapping And Why You Should Use It?

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Google Analytics & Webmaster Tools are the standard tools for any website when it comes to performance, diagnostics and general health.  Google Analytics is most commonly used to give you an interpretation of how many visitors have come to your law...

HTTPS as a Google Ranking Factor

Jamie Stevens
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What is HTTPS? HTTPS (or Hyper Text Transfer Protocol Secure) is a secure method of transferring data over the internet that is used to stop unwanted snooping of your communications. At this point in time, it's use is mostly limited to certain areas...

Capturing better data for your firm's website enquiries

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One of the primary jobs here at Conscious is to drive more online enquires to firms’ sites via our Search Marketing team. Most commonly, clients tend to measure initial success of a Search Marketing project by an improvement in search engine rankings...

Capturing better data for your chamber's website enquiries

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One of the primary jobs here at Conscious is to drive more online enquires to firms’ sites via our Search Marketing team. Most commonly, clients tend to measure initial success of a Search Marketing project by an improvement in search engine rankings...

What Is Thin Content and How It Can Damage Your Law Firm

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Google has been fine-tuning its search engine algorithm through the Panda updates in order to boost good quality sites to the top of the search results page across the legal sector.  The focus is on content that is original, informative and useful. One...

How law firms can reach a local online audience

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It’s easy for smaller Law firm’s to think that they are losing out on Search Engine visibility to bigger firm’s in their local geographic areas. Ever since Google have been rolling out these militant updates such as Panda, it’s...

Googles Panda 4.0 rollout and the impact for law firms

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Yesterday we saw a pretty aggressive rollout of what is being dubbed Panda 4.0 . Initially Panda focused on specific niches like pay day loans, so nothing for the legal industry to worry about from a Google perspective. Further rollouts have happened...

Long live SEO

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Hello Conscious followers!  Russell Gregory here - recently joined the mighty Conscious team as Search Marketing Manager, overseeing all things SEO, Social Media & Search Marketing related for all of our lovely clients. For more information on my...