Marketing Tools for Law Firms

Whether you are a team of one, a marketing team of ten or a partner trying to get your head around the ever-changing world of law firm marketing, there are tools out there to help you.

We’ve put together a variety of tools our clients use that we love.

Whether it is tracking your website users to determine what your customer journeys are, or creating a smart form that captures the data you need when clients search for specific terms or a CRM tool that can help your law firm collate and organise its data more efficiently, we’ve got some tools we’d recommend.

If you’d like a demonstration on any of the tools we recommend, please get in touch with the team at or 0117 325 0200.

Marketing Tools for Law Firms FAQs

How can my law firm measure its return on investment (ROI)?

Your law firm should measure ROI, so it’s great that you are thinking about how to do this. Head to our ROI calculator to find out how to measure your firm’s ROI with our step-by-step guide.

Should my law firm be using a CRM system?

A CRM system is essential for measuring your law firm’s digital marketing efforts. A CRM system helps manage client information, communications, and case history in a central location. This improves organisation and efficiency. You can identify areas for upselling, manage newsletter preferences and more. Find out about the CRM systems we recommend our clients use.

Should I be measuring client feedback?

Absolutely! How does your law firm know what it is doing well or not so well if it doesn’t ask for feedback? By asking for feedback and rectifying any issues with your processes and services, you can minimise the risk of negative word-of-mouth, Google Reviews and more. If you need a tool that helps you to collate feedback about your law firm, look at our Law League service. With Law League, you can even benchmark your data against competitors.

Should my law firm include interactive content, like calculators, on its website?

These type of tools can be very beneficial for your website. Calculators, infographics, quizzes, and other interactive tools allow you to gather personal details about potential clients interested in your services. They are a reason people might return to your website, keeping you at the forefront of their minds. Although they might not be ready to purchase a service when they first land on your website, they are more likely to return when prepared to buy.

Why should my law firm measure its analytics?

Analytics are vital for making decisions. Whether it is website views, phone calls, email newsletter links or more. Measuring your firm’s analytics helps you to make informed decisions about what is working, what needs changing and how well strategies are performing.

What our clients say

The service we receive from Conscious is unparalleled. The team are responsive and helpful, and we have seen many successes in our digital marketing strategy with them. Chris has been our Account Manager from the start, and we have built up a great rapport with him that he feels like an extension of our team. If we ever need support with a new digital marketing idea, whether that be social media, branding and design or our website, Conscious is our first point of call.

Chris Milligan, Legal Director — Bird & Co Solicitors

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