Marketing Tools for Law Firms

Your law firm should measure ROI, so it’s great that you are thinking about how to do this. Head to our ROI calculator to find out how to measure your firm’s ROI with our step-by-step guide.

A CRM system is essential for measuring your law firm’s digital marketing efforts. A CRM system helps manage client information, communications, and case history in a central location. This improves organisation and efficiency. You can identify areas for upselling, manage newsletter preferences and more. Find out about the CRM systems we recommend our clients use.

Absolutely! How does your law firm know what it is doing well or not so well if it doesn’t ask for feedback? By asking for feedback and rectifying any issues with your processes and services, you can minimise the risk of negative word-of-mouth, Google Reviews and more. If you need a tool that helps you to collate feedback about your law firm, look at our Law League service. With Law League, you can even benchmark your data against competitors.

These type of tools can be very beneficial for your website. Calculators, infographics, quizzes, and other interactive tools allow you to gather personal details about potential clients interested in your services. They are a reason people might return to your website, keeping you at the forefront of their minds. Although they might not be ready to purchase a service when they first land on your website, they are more likely to return when prepared to buy.