Websites for Law Firms

We have been creating websites for law firms for 20 years.

In 2014, according to research by Legal Futures, over 2 million searches were made per day on legal topics. Imagine how many more there are today! Considering that over 80% of adults are active online, establishing a strong digital presence has never been more crucial. 

Your law firm's website can serve as a platform to showcase its expertise and differentiate itself from competitors. By providing insightful and informative content through blog articles, case studies, or whitepapers, your law firm can establish itself as a thought leader and demonstrate its thorough understanding of the legal landscape. This not only helps to build trust, but sets your firm apart from competitors who have less of an online presence.

Our team of experts will work collaboratively with you to create a law firm website that shows off your culture, credibility, and expertise to help generate new leads.

But remember, it's not just about having a good law firm website, it's about what you do with it once you've got it that counts.

Why not chat to one of our team and let us help you bring your law firm's website ideas to life?

  • 35%
  • increase in conversion rates once a law firm's new website went live. The aim of the project was a 10% increase so this outdid expectations.
  • 40,000
  • sessions per month compared to 4,000 sessions per month after a law firm's new website went live.

See our law firm website success stories

How can I create the best website for my law firm?

Remember, your law firm website is often the first impression potential clients have of your firm, so ensure it reflects your professionalism and expertise. But, how can you get the most out of a website for law firms?

1. Optimise for mobile

Many people access the internet through their phones, so ensuring your law firm website works well on mobile is essential. This improves visibility and user experience.

2. Ensure your law firm website is accessible

After making your law firm website mobile-friendly, accessibility is another important factor in ensuring you are reaching as many people as possible. It also allows you to create an inclusive environment where all users can find the information they need.

3. Focus on intuitive navigation

Make it easy for visitors to find what they're looking for. Use clear and organised menus and incorporate search functionality if necessary.

4. Include clear calls-to-action

Guide visitors on what actions you want them to take, whether it's filling in a form, scheduling a call, or downloading resources.

5. Use high-quality visuals

Use professional photos and videos to showcase your law firm and create a visually appealing website.

6. Ensure quick loading times

Optimise your law firm website's loading speed to provide a seamless browsing experience and prevent visitors from leaving due to slow loading times.

7. Incorporate client testimonials and case studies

Highlight your successes and showcase client satisfaction on your law firm's website to build trust and credibility.

Free Website Healthcheck

Get a free Website Healthcheck Report for your law firm, covering the following essentials:

  • Test 10 pages of your website
  • Use 50 areas of analysis
  • Cover SEO, SEM, accessibility, social media, directory listings and more
  • Benchmark against three of your local competitors

Find out more

Who we work with


What is the process of creating a law firm website with Conscious?

Our website development team combined has over 50 years of experience in designing websites for law firms. The team is led by Liam Hegenbarth, who has been with Conscious for over ten years.

The team understands what works well for users and search engines but what is also easy to maintain and edit. This means they can give you advice on what your website should and shouldn’t include, saving your firm time and money.

Our website and development team work closely with our designer, Tracey Stock, to create bespoke designs that show off your firm’s values and personality.  We'll start with a design brief with the members of your team so we can really understand the culture, values and priorities of your law firm.

Our website and development team work closely with our Project Managers, who will oversee your project and ensure that your budget and time requirements are met.

After your project goes live, our Client Services team will be on hand to ensure everything is running smoothly and any edits are made in a timely manner.

Ensure your website looks good, has an intuitive navigation, provides valuable information and is mobile friendly and you are halfway there to a great website that converts clients!


Can a law firm website design facilitate the creation of SEO-friendly landing pages and blog posts to attract targeted traffic?

Yes, all of the websites we create have your clients and search engine optimisation in mind. Our team has over 20 years of experience creating websites for law firms, and we create SEO-friendly websites in a number of ways. Some of the top tips we'd recommend when building a law firm website are service pages with lots of content that is broken up into headings and subheadings, images and videos, testimonials or case studies. In addition, an SEO-friendly URL structure is key. Your website design must be responsive, and your website must pass Google's Core Web Vitals criteria. All images are high-quality, but the file sizes aren't too large. We always include internal links to relevant pages to help the client on their journey too.

Can I make my law firm website look modern? 

Absolutely! You can make your law firm website look modern by incorporating contemporary design elements, user-friendly features, and engaging content. We recommend using a number of elements to make your website look modern, which puts the client at the centre of everything. These include visually appealing design, lots of call-to-actions (CTAs) that tell the user where to go next, a mobile-friendly law firm website, a nice font, a colour palette that stands out but reflects your brand, social proof in the form of testimonials and case studies, well-written and useful content and including features such as calculators or client-only areas with added information. We can discuss your design with you and help you bring your ideas to life however you want your new law firm website to look.

Can I have a law firm website without paying for search engine optimisation?

Yes, you can create a law firm website without paying for a search engine optimisation (SEO) service with Conscious. However, the best websites for law firms are those that are well-optimised and include a variety of informative and well-written content. It's not good having a law firm website that looks good if you aren't providing your users with the content they want! At Conscious, every website we build has the client experience in mind, and more often than not we will write and optimise content on the website for law firms. But if you already have great content, or you want to write the content yourself, that is an option too.

What key performance indicators (KPIs) should I use to track the success of a law firm website?

There are many factors we track when measuring the success of a law firm's website. We use Google Analytics 4 (GA4) for our law firm search engine optimisation clients. We will measure things like website traffic, organise search traffic, conversion rates and lead generation and the pages users are looking at. As well as installing GA4 on your website, we can also use tools such as Ruler Analytics and CANDDi to track the behaviour and journey of users to your law firm's website. It will depend on your law firm's goals and budget to determine the tools you are willing to invest in to measure the success of your website.

Are there any additional fees or costs that you should be aware of with a law firm website?

If you haven't already registered a domain name for your website, there may be additional costs associated with purchasing and registering a domain.

Hosting fees cover the cost of storing your website files and making them accessible online, maintaining the security of your website and implementing monthly checks and updates to ensure your website is technically performing as it should. 

There might be other fees associated with your website, but contact your website development team for further clarification. 

Should I include live chat on my law firms website?

Live chat provides a convenient and immediate way for website visitors to engage with your firm. It allows potential clients to ask questions, seek clarification on legal matters, or request assistance without having to pick up the phone or send an email. It's not necessary to have live chat on your law firm's website, but it can be beneficial for clients searching for legal advice. 

Why are websites for law firms important?

A website is an integral part of brand building for law firms. It allows firms to convey their brand identity, values, and unique selling propositions, helping to differentiate them from competitors in the legal industry. What has previously worked for law firms is no longer going to work for firms looking to grow and develop their firm. Law firm websites are essential to success if your firm aims to generate new enquiries. 

How important is a website for a law firm?

First and foremost, a law firm's website plays a pivotal role in establishing credibility and trust among potential clients. When individuals are seeking legal services, they often turn to the internet to research and evaluate their options. A professionally designed website with comprehensive information about the firm's expertise, practice areas, staff profiles, and testimonials instils confidence in the firm's capabilities and experience. By providing valuable and transparent information, a website creates a positive impression and helps potential clients feel more comfortable in reaching out for legal assistance.

Search Engine Optimisation (SEO) is a crucial aspect of online marketing for law firms. It involves optimising the website to improve its visibility on search engines, leading to increased organic traffic. When potential clients search for legal services, a well-optimised website stands a better chance of appearing higher in search engine rankings. This higher visibility not only brings more traffic to the website but also enhances the firm's online presence, thereby increasing the chances of generating leads.

A well-designed website enables a law firm to stand out from competitors by providing a visually appealing and user-friendly interface. A website that is easy to navigate, mobile-responsive, and visually engaging creates a positive user experience and encourages visitors to spend more time exploring the firm's offerings. Additionally, incorporating interactive features such as live chat or online appointment scheduling can further enhance user engagement and create a seamless experience for potential clients. Additionally, a website can incorporate client success stories or testimonials to highlight past achievements and build a positive reputation.

In conclusion, a website is a critical component of a law firm's marketing strategy. It not only establishes credibility and trust but also helps in driving more traffic and generating leads. Through effective SEO techniques, a law firm can improve its visibility on search engines and attract the right target audience. Investing in a professional and informative website is essential for any law firm looking to thrive in today's digital era.

What should a law firm website contain?

A law firm website should contain a variety of content to engage visitors and provide valuable information.

As well as the obvious information about the services you offer, the website can also include: 

  • A careers page for job opportunities
  • An about us section to showcase the firm's background and values
  • Profiles of all employees to highlight expertise
  • Case studies to demonstrate successful outcomes
  • FAQs to address common client questions
  • Blog posts that provide valuable insights
  • Videos and pictures to enhance the user experience
  • Testimonials to build trust
  • Infographics to present information visually

 It's also important to include plenty of calls-to-action throughout the website to encourage visitors to take the next step.

Do individual solicitors have to have a website?

Solicitors don’t need to have their own website, but we think it is important to include all your staff members on your website somewhere. This is because it helps to showcase your firm’s expertise, build trust with potential clients, and help potential clients know who they should be contacting. 

When it comes to law firms, we would absolutely recommend that you have an up-to-date website that shows their values, experience, and services.

What do clients want most from your law firm?

Clients want a law firm that understands their needs and provides exceptional service. When it comes to your website, this could include responsiveness to queries submitted, valuable information that answers their questions, including the prices of your services so they aren’t caught out and being empathetic to their situation during a stressful time.

What are best practices for a law firm website?

Generally, we suggest a law firm website includes and thinks about the following things:

  1. Well-written and valuable content

Your law firm’s website should provide comprehensive information about the firm's expertise, practice areas, staff profiles, and testimonials to establish credibility and trust among potential clients.

  1. Search Engine Optimisation (SEO)

An SEO-optimised website is important for increasing visibility and driving organic traffic to the website. This includes optimising keywords, meta tags, and URLs, as well as creating high-quality and relevant content.

  1. Showcasing expertise

Your law firm’s website should showcase expertise through blog articles, case studies, and whitepapers to demonstrate knowledge and establish the firm as a thought leader in the industry. You can also include accreditations and awards throughout your website to help persuade clients to use your firm over competitors.

  1. Differentiation

Your website should help to differentiate your firm from competitors by highlighting unique selling points. This could be through infographics, tools like calculators, testimonials, videos, case studies and more.

  1. Visually appealing design

Your website should have a unique and visually appealing design that reflects the firm's brand and message that can help attract visitors and make a lasting impression. Implementing modern design trends can also help the website look current and up to date.

  1. User-friendly navigation

Your law firm’s website should have a clear and user-friendly navigation menu that allows visitors to easily find the information they are looking for. Consistency in web design and navigation throughout the site is also important.

  1. Interactive features

Incorporating interactive features, such as contact forms, live chat, or virtual consultations, can enhance user engagement and provide a convenient way for potential clients to reach out to the firm. Call to actions should be prominent throughout your whole website.

  1. Additional pages and content

In addition to the main pages, the website should include a careers page, an about us section, profiles of all employees, case studies, FAQs, valuable blog posts, videos, pictures, testimonials, infographics, and plenty of call-to-actions throughout to provide a comprehensive and informative experience for visitors.

Of course, we can create bespoke websites that fit the values and personality of your firm.

How do I make my websites for lawyers and law firms stand out?

Making your law firm stand out from the competition can be achieved through a combination of effective branding, unique value propositions, and strategic marketing efforts. When it comes to your website, here are some ways it can stand out from the competition:

  • Understand who your ideal clients are and tailor your services and messaging to meet their specific needs.
  • Invest in professional branding, including a well-designed logo, consistent visual elements, and a compelling brand story that sets you apart from competitors.
  • Clearly communicate what sets your law firm apart from others. Identify your unique strengths, expertise, or innovative approaches that can benefit your clients.
  • Highlight the qualifications, experience, and achievements of your solicitors and legal team. Establish yourself as thought leaders by publishing informative content, participating in speaking engagements, or contributing to industry publications.
  • Invest in a professional website that is visually appealing, user-friendly, and optimised for search engines. Utilise search engine optimisation (SEO) strategies to improve your online visibility and attract organic traffic.
  • Positive reviews and success stories from satisfied clients can help build credibility and trust in your law firm.
  • Participate in local events, sponsor relevant community organisations, and engage in local initiatives to demonstrate your commitment to the community and social responsibility.

What our clients say

The Conscious team were heavily involved in our website redesign from the offset, which meant everyone was on the same page. This helped to keep the project within budget and time constraints. This project was part of a bigger strategy that Conscious has collaborated on with us to drive growth through digital marketing.

Lewis Barr, Marketing and Commercial Director - Frettens

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