Generally, we suggest a law firm website includes and thinks about the following things:
- Well-written and valuable content
Your law firm’s website should provide comprehensive information about the firm's expertise, practice areas, staff profiles, and testimonials to establish credibility and trust among potential clients.
- Search Engine Optimisation (SEO)
An SEO-optimised website is important for increasing visibility and driving organic traffic to the website. This includes optimising keywords, meta tags, and URLs, as well as creating high-quality and relevant content.
- Showcasing expertise
Your law firm’s website should showcase expertise through blog articles, case studies, and whitepapers to demonstrate knowledge and establish the firm as a thought leader in the industry. You can also include accreditations and awards throughout your website to help persuade clients to use your firm over competitors.
Your website should help to differentiate your firm from competitors by highlighting unique selling points. This could be through infographics, tools like calculators, testimonials, videos, case studies and more.
- Visually appealing design
Your website should have a unique and visually appealing design that reflects the firm's brand and message that can help attract visitors and make a lasting impression. Implementing modern design trends can also help the website look current and up to date.
- User-friendly navigation
Your law firm’s website should have a clear and user-friendly navigation menu that allows visitors to easily find the information they are looking for. Consistency in web design and navigation throughout the site is also important.
- Interactive features
Incorporating interactive features, such as contact forms, live chat, or virtual consultations, can enhance user engagement and provide a convenient way for potential clients to reach out to the firm. Call to actions should be prominent throughout your whole website.
- Additional pages and content
In addition to the main pages, the website should include a careers page, an about us section, profiles of all employees, case studies, FAQs, valuable blog posts, videos, pictures, testimonials, infographics, and plenty of call-to-actions throughout to provide a comprehensive and informative experience for visitors.
Of course, we can create bespoke websites that fit the values and personality of your firm.