Recruitment and retention are challenges many law firms are facing. So don't worry, you are not alone. This challenge could be due to a lack of qualified individuals, a conflict of values between the firm and the individual, or employees being poached by rivals. Your website can assist you in attracting the ideal people for your firm and getting them to apply for the openings.
Your website can help you attract talent, so your law firm can focus on retaining staff instead.
Firstly, you need a comprehensive careers page. This should not simply include a list of job openings and links to job descriptions. You should instead include visuals, videos, infographics, recognitions and statistics that feature what makes your firm so great. This could include the number of years employees remain with the firm and the breakdown of demographics of those who work at the firm. Videos and images of your team are essential for giving potential applicants a holistic view of your firm. Statistics and infographics are great for providing key information to candidates.
Potential employees need the opportunity to identify whether they will fit in with your firm. Additionally, you could include information on the extra-curricular activities that staff can take part in and the kind of life at your firm. This will demonstrate to potential employees that you value your staff and the culture of the firm.
Your 'About Us' page should be used to clearly state your values, so candidates can decide if they agree with them prior to applying. This will save time for both the firm and the applicants. Furthermore, you should have all your staff on your website so that candidates can find out information about the interviewer and feel more comfortable.
Blog posts can be used to discuss topics such as your corporate social responsibility and how you look after your staff.
Branding changes are also a simple way to showcase your job openings - you could add a 'we're hiring' graphic to your logo, social media and website banners and more.
Finally, ensure the application process is as straightforward as possible. Make it easy for applicants to submit a single application via your website that doesn't ask for repetitive information that you should be able to find in someone's CV.
Once you have optimised your website for recruitment, think about other ways of recruiting such as social media, job boards, community events and university fairs.