Curating Google reviews is an integral part of a successful online marketing strategy, and they have a much larger impact on a company’s local search rankings than they’re given credit for. Any law firm that has a storefront in a particular...
Welcome to The Conscious Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
It’s easily done. You don’t have much time for social media, so you don’t log in and post for a while. Months go by. Then suddenly you decide to log back into your social media accounts but for the life of you, you can’t remember your...
The word campaign has evolved from military terminology of ‘taking the camp’, which I think is pretty relevant because some of the marketers I know tend to not always work with military precision. Maybe that is why marketers have adopted the...
In the early days of Google & SEO, the differences between local and national SEO were very simple. If you wanted a national business, you would simply search for the service, e.g. “personal injury solicitor”. If you wanted a local business,...
Following on from her webinar, our Digital PR Manager Joanna takes you through the dos and don’ts of starting an SEO outreach strategy. Last time, we explored what Digital PR is and why it’s so necessary for your law firm. In this article,...
I was in a meeting (a physical one) with two law firm clients this week and one was showing the other the new website we have just designed for them. The topic came up of which staff to feature on a law firm’s website. I am pleased to say that the...
The Law Management Section Annual Conference 2021 The Law Society’s annual Law Management Section Conference is designed for leaders in law firms and legal businesses. The event boasted a mix of plenaries and panel-session discussions, with...
Keywords are an essential part of Search Engine Optimisation (SEO). If someone uses Google to search for ‘divorce solicitors in Bristol’ and your website has a page with that exact phrase on it, Google is much more likely to show the searcher a...
Head of Design Tracey Stock outlines the key things to consider when choosing images for your website
The Google Page Experience Update, which we have written about before , is due to come into effect in less than one month and could have wide-reaching implications on the web. Just as Google making HTTPS a ranking signal drove adoption of HTTPS, or pushing...