In the day to day running of your law firm, social media has become an ever-increasing factor in engaging with potential new business, whether it is marketing a new service, sharing information on a new case or the latest industry trends. It's important...
Welcome to The Conscious Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
Between 30 November and 8 December Google was busy rolling out the largest local algorithm update since the Possum update in 2016. That means the update will affect the local map pack at the top of a search result page and not the organic rankings below...
Tech-savvy law firms will be familiar with the name Google My Business (GMB), a platform for managing their business profiles on Google, but that all comes to an end this month with the app rebranding to Google Business Profile. The reason Google gave for...
Wondering how Conscious’ digital PR service can help build your law firms image? Discover the difference between digital and traditional PR here to find out more… When you think of PR, your mind may immediately turn to newspaper coverage in...
The pandemic has triggered a collaborative learning boom in the professions, with law firms looking to future-proof their organisations by embracing strategies designed to drive differentiation and deliver high performance. According to findings from...
At the start of last year, I was a solicitor working in construction and engineering law, a job I had been doing for nearly seven years. I am now a few weeks into a new role and a whole new industry - a Junior Web Developer at Conscious Solutions. This was a...
We get it. Writing content for your law firm’s website can often seem like a chore that delivers little in the way of reward. What’s more, it can be deceivingly difficult to strike the right balance between engaging and informative content,...
Google Business Profiles (GBP), formerly Google My Business (GMB), encourage business owners, including law firms, to highlight unique features of their business that also enable their listing to appear for relevant local searches and Google Maps...
Your brand is the most important thing and it encompasses who you are as a firm. It tells your story and connects your clients to your people and the services you offer. To be effective, it should be authentic and truly reflective of who you are. Ask...
reCAPTCHA v3 is the latest version of Google's spam protection service. This version runs in the background of over a million websites, helping to protect them from abusive behaviour by determining whether site interactions are being made by humans or...