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With over 20 years of helping law firm's become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog. 

Backing up Your Law Firm's Universal Analytics Data

Jamie Stevens
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At the end of June, Google will delete all of the old data from Universal Analytics ( the old version of Google Analytics that preceded GA4 ). Manually exporting all of the data that you might need can be very challenging and time-consuming, so we have...

Top 20 Tips for National SEO for Lawyers in 2024

Maddie Platt
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National SEO for law firms is essential to creating a strong online presence that attracts new clients. Understanding the importance of law firm SEO and implementing a comprehensive law firm SEO strategy are crucial steps. At Conscious Solutions, we...

Nearly a Year on From Twitter Changing to X: What Does Your Law Firm Need to Know?

Maddie Platt
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In July 2023, Elon Musk confirmed that Twitter would rebrand to X . At Conscious (and I don’t think we were alone!), we initially thought there would be a quick change back to Twitter, and that Elon’s other changes wouldn’t last. But, here...

Why is your law firm's branding important, and how can you use digital marketing to showcase your brand?

Maddie Platt
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As a law firm, you might think that branding isn’t very important. Of course, people choose to work with your firm based on your reputation, experience and expertise, right? Although these elements are very important for generating new work for your...

How can I improve the user experience of my law firm website with interactive tools?

Katie Blake
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So, you are probably thinking, “What do you mean by interactive tools?” These are features you can add to your law firm website to help improve conversion rate, capture client data, and make your life easier. Whether you are a team of one or a...

Should Your Law Firm Respond to Negative Online Reviews?

Maddie Platt
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What clients say about you online is somewhat out of your control. Of course, you can believe that you have provided a client with an excellent service, but they might disagree and then turn to a third-party review site or social media to leave your firm a...

10 Quick Wins for Your Law Firm's Digital Marketing

Maddie Platt
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Whether you are a team of one, two or ten, time is the biggest enemy of a law firm marketer. I’ve been there! However, there are a few things that should be prioritised over other aspects. If you are a small team, you might not have time to implement...

Why 'Interaction to Next Paint' is important on a law firm website

Benjamin Kremer-Yeatman
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Since its launch back in 2020, Google’s Core Web Vitals (CWV) project has only placed emphasis on three of the six CWV measurements collected by their Chrome User Experience Report data (CrUX).  Google announced back in May 2023 that they were...

Essential Business Development Skills for Lawyers

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Guest blog: Joanna Gaudoin from Inside Out Image In the legal market, where every firm has roughly the same level of skill, ability and qualification (sorry, but in most cases, they do when comparing practice areas between firms), it’s the...

What's the deal with Google Business Profile (GBP) and Bing Places, and how can your law firm verify its listing?

Maddie Platt
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You might think this is the simplest part of investing in your law firm’s search engine optimisation (SEO) strategy, but when it comes to the world of SEO, sometimes it’s never as straight forward as it seems! So, how can your law firm verify...

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