With over 20 years of helping law firms become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog.
Contents 1. Introduction: The Defensible Advantage of Local SEO 2. The Strategy: Conversion-Led Local Authority 3. Google Business Profile & Engagement Signals GBP Optimisation Checklist 4. Review Management: The Reputation Moat ...
The Shift to Conversational AI: ChatGPT Ads and the New Google SERP The UK PPC landscape in 2026 is no longer shifting; it has fundamentally transformed. With OpenAI rolling out AI-native ad formats within ChatGPT to the UK market and Google’s SGE...
It’s not you… But it might be your website. When it comes to websites, it’s quite easy for law firms to get comfortable. We get it: for many firms, their website is a long-standing part of their brand, so changing it may...
6-Feb-2026 - BREAKING NEWS. There are multiple reports that OpenAI are demanding a minimum ad spend commitment of $200,000. I suspect most UK law firms will not be rushing! In a move that marks a significant pivot in the artificial intelligence landscape,...
This is a guest blog written by Joanna Gaudoin , consultant, trainer, speaker and author at ClientWise . You can watch the video summary of this article below: Winning new work is the lifeblood of revenue and profit. When firms grow, they can...
If you want to demonstrate credibility and professionalism online, accessibility must be a core part of your digital strategy. As regulations continue to evolve and client expectations rise, accessible websites are increasingly seen as a marker of quality...
Are you still looking for a couple of New Year’s resolutions to add to your firm’s 2026 marketing strategy? Well, look no further. As we enter 2026, there are currently over 1.2 billion LinkedIn users worldwide . Renowned as the...
Table of Contents Introduction: SEO After the AI Shock Why Top-of-Funnel Legal Content No Longer Wins Zero-Click Search & the Rise of the Conversion-Led Law Firm Website Local SEO: The Most Defensible Advantage for UK Law Firms The Growing...
As of November 2025, Google has modified its policy regarding how you appear publicly on Google Maps and Search. The change allows you to create a custom screen name and picture, and changes/edits made to your existing account will retroactively update all...
A guest blog by Stephen Moses from Zenplans. When was the last time you paused to sort out the small bits of life admin that make a big difference? It’s not the most festive task, but Christmas is, after all, a time for family, reflection and...
