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The Consciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

LSN Legal Supplier Forum

Kayleigh  Maggs
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Being only my second week at Conscious, I had never been to a conference of this nature before and had no idea of what to expect, though I’ve also never written a blog post before so let’s see how this goes too…. As I approached the main...

Phone Tracking for Marketing - Are you crazy?

Katie Blake
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Many law firms are now using website call tracking. Now you ask yourself “Is this something my law firm should be doing?”. But now you maybe thinking, hold on what even is call tracking and how can it help? If so read on to find out more. What...

GDPR Consent Using MailChimp

Bryony Cole
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With GDPR legislation only around the corner, everyone is busy preparing for 25-May 2018. One key aspect to be affected will be your email marketing. Using MailChimp, we can run an opt-in campaign to ensure you have a clean contact list, with...

2017 Advent Calendar Marketing Campaign

Katie Blake
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Every marketer is always after a different and unique marketing campaign when Christmas is looming. OK, so we have done our Advent Calendar for the last 3 years now, but it seems to work and it’s Christmas, so giving out presents only seems right! The...

Major Google algorithm seems to have been rolled out

Chris Mundy
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Google has just confirmed another major series of search algorithm updates took place in mid-December 2017. In line with their long-admitted intention to ultimately shift search to mobile-first indexing, it appears that the largest impact on rankings did...

Lawyers: Take Control and Charge What You're Worth!

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A guest blog from Vanessa Ugatti , The True Worth Expert,  https://www.thetrueworthexpert.com/ There was a time when I believed that all lawyers were really confident, totally sorted people and didn’t have any problems at all.  How wrong...

The impact of GDPR on your firm's website

Andrew Gray
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This is a practical guide to GDPR that summarised the legislation but goes on to explain its impact on websites - listing all the things that a website owner or website agency/developer will probably need to address in order to be compliant. You will need...

The Cost of a Cheap HTTPS Certificate

Bryony Cole
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Following Google’s announcement that Chrome users will be alerted if they access a non-HTTPS site , several clients have asked why we use only use certain Certificate Authorities for the purchase of certificates instead of a free option. Although it...

Google pressure Symantec to change CA practices

Andrew Gray
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If you have a website with us running HTTPS there's a good chance that the secure certificate was issued by Thawte who are part of Symantec - an organisation who issue about a third of all the certificates in use today . You may also have read about...

Say Hello to Ada

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It’s Ada LoveLace Day and couldn’t think of a better time to introduce myself! I’m Conscious’ Ada Bot! I’m still very young (aka this is phase one of the Conscious chatbot product), but I can help you search the site for...