The Conscious Blog

The Conscious Blog

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Welcome to The Conscious Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

What Digital PR Does for Your Law Firm Website

Joanna Cunningham
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Digital PR Manager, Joanna, takes you through why digital PR, including outreach and link building, should be a key element of your law site SEO strategy. You may think you know everything about how to rank highly on Google, Bing and Yahoo, but think...

Three types of blog post you should have on your website (and why they all matter)

Alice Mitchell
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Why blog? What, as a law firm, could you get out of regularly posting blog content to your website? Well, the obvious reason is SEO. Search engines love blog posts – fresh, relevant and interesting content that is often written by experts in...

Which social platforms should your law firm be using?

Laura Morris
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Choosing the right social media platforms for your firm can seem a little daunting – there are so many out there! It can be tempting to just join them all and hope for the best, but there is a more logical way to decide which platform best suits your...

Google Analytics 4

Jamie Stevens
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Google Analytics 4 - What is it and do you need it for your Law Firm Website? Google Analytics 4 is the new version of Google Analytics, which has been created to eventually replace the existing universal analytics tracking. Google created Google Analytics...

How can UK law firms use Clubhouse?

David Gilroy
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I was reminded of this quote by a friend when we were talking about Clubhouse last week. “If you are not paying for it, you are the ‘product’.” But I’ll come back to that later. ‘Clubhouse’, I hear you ask?...

The Top 15 Localised Organic Search Ranking Factors

Chris Mundy
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This article is a companion piece to our previous 2020 Local Pack SEO Ranking Factors blog post. That post focused exclusively on factors that influence rankings in the local map pack (that appears above localised organic search results). This post will...

2020 Advent Calendar Marketing Campaign

Ella Trude
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We’re officially six years into our successful advent calendar marketing campaign. It is a win-win for everyone. Our prize sponsors and us get exposure, and 24 lucky legal sector employees or suppliers win a free gift. Well, 23 this year, as someone...

2020 Local Pack SEO Ranking Factors for Law Firms

Chris Mundy
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When it comes to divining the hidden secrets of Google’s core search algorithm and how that affects ranking in the local search pack, there is no user manual with instructions to follow. Even if there were, it would become outdated almost as soon as it...

December 2020 Google Broad Core Update

Chris Mundy
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On 3-Dec Google announced it was rolling out its first algorithm core update since the May 2020 core update. Many observers felt the update rolled out quickly, but as of 10-Dec Google has confirmed that the update is still rolling out . It is...

The Tale of GMB Listing Spam and Why You Should Care

Chris Mundy
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On a standard Google results page, the available real estate in a local map pack is restricted to just three local Google My Business (GMB) listings. This obviously means that the space is highly contested and much fought over. Ranking in one of the top...

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