COVID-19 has been an uncertain, persistent and intense roller coaster for every one of us, professionally and personally. But as we start to see a ‘new normal’ on the horizon, it’s important to think about what happens next. There is no...
Welcome to The Conscious Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
I'm very proud of all my team and know that the last three months have been REALLY hard on everyone, but for the team on Furlough Leave in particular. Here are the thoughts of three of them from our sales & marketing team. Ella: Life in...
David Gilroy: Hi, David Gilroy here from Conscious Solutions, and we're doing another video session. And today, I'm really pleased to be joined by...
On 28 May 2020 Google pre-announced a new set of ranking factors based upon User Experience that will come into effect in 2021. Google giving this much notice before a major update is unprecedented. They are so committed to this direction that they have...
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Unless you have been living under a rock, you’ll be aware of the rising popularity of podcasts. Everywhere you look, podcasts are cropping up covering all manner of topics – including the legal sector. For law firms and legal marketers, podcasts...
If you’ve been keeping regular tabs on your keyword rankings and organic search traffic levels, you may have noticed a bouncy ride beginning at the end of April 2020. Since that time there have been two major Google updates; a Core Update on 20 April...
I missed last week, but for the previous six have been writing up my reflections each week on managing a business during the current global pandemic. The other write-ups are on LinkedIn . MONDAY Had a great call with a law firm we spoke to...
We've written previously about what law firms should be doing with their marketing during the biggest crisis in living memory . The key thing is to stay in at the forefront of your customers' or prospects' minds. OK, so they might not be...
We've all grown weary at some point of the never-ending tide of spam directed at our in-boxes. There are many types of spam, ranging from unsolicited advertising which simply wastes time, to the most hostile type, phishing , which is used to...