The Google Page Experience Update, which we have written about before , is due to come into effect in less than one month and could have wide-reaching implications on the web. Just as Google making HTTPS a ranking signal drove adoption of HTTPS, or pushing...
Welcome to The Conscious Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
Last week Google released a new tool that allows law firms and other businesses to manage their Google My Business reviews. Previously, trying to get a dishonest review removed from your profile was a real hassle with no definite way to request their...
Our Head of Design, Tracey Stock outlines the key things that ensure your new website will not only look great but perform well too There are many reasons why you may have decided to launch a new website project. It’s an exciting time! Maybe...
The fastest and easiest way is usually to perform a simple 'hard-refresh'. Most Browsers: Hold down the Shift key (⇧) and click on the refresh page button (⟳) in the browser using your mouse. Internet Explorer users: Hold...
Digital PR Manager, Joanna, takes you through why digital PR, including outreach and link building, should be a key element of your law site SEO strategy. You may think you know everything about how to rank highly on Google, Bing and Yahoo, but think...
Why blog? What, as a law firm, could you get out of regularly posting blog content to your website? Well, the obvious reason is SEO. Search engines love blog posts – fresh, relevant and interesting content that is often written by experts in...
Choosing the right social media platforms for your firm can seem a little daunting – there are so many out there! It can be tempting to just join them all and hope for the best, but there is a more logical way to decide which platform best suits your...
Google Analytics 4 - What is it and do you need it for your Law Firm Website? Google Analytics 4 is the new version of Google Analytics, which has been created to eventually replace the existing universal analytics tracking. Google created Google Analytics...
I was reminded of this quote by a friend when we were talking about Clubhouse last week. “If you are not paying for it, you are the ‘product’.” But I’ll come back to that later. ‘Clubhouse’, I hear you ask?...
This article is a companion piece to our previous 2020 Local Pack SEO Ranking Factors blog post. That post focused exclusively on factors that influence rankings in the local map pack (that appears above localised organic search results). This post will...