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The Consciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

Quick and simple things law firms can do to generate 100k plus more income

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A poor client experience is costing law firms thousands of pounds. Law firms are quite good at looking after their bigger and longer standing clients, however, the handling of new opportunities and managing their wider client base does not typically get the...

Pixel Pioneers Conference 2019

Joe Dyer
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The 'Pixel Pioneers ' is a series of talks and events all over the UK. They're affordable and just a great way of getting like-minded people from the tech industry together. I've been attending the one held in Bristol since they started a...

Pixel Pioneers Front-End Performance Workshop

Joe Dyer
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Your website's speed is one of the easiest and most important benchmarks used to gauge how well it's performing as a whole for your business - but it can often be overlooked and only considered, later down the line once a website's been launched....

5 Mistakes law firms make when redesigning their website

Rich Dibbins
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1. No project brief You wouldn’t go on a holiday without doing some form of research or planning first, so why would you design a website without knowing what you want? Writing a brief doesn’t need to be complex, it just needs to have the...

My First Month at Conscious

Alice Mitchell
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It’s been one month since I joined the Conscious team as a Copywriter, and what a whirlwind it has been (spoilers – in a good way). Just a few days after I started, I had an email conversation with our Managing Director of Stuff & Things,...

Step-by-step guide for taking great photos for social

Laura  Morris
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Visuals are becoming increasingly important on social media these days. Did you know that 90% of the information transmitted to the brain is visual? Did you also know that people process visual information 60,000 times faster than text? *  Considering...

What's the point of this blog?

Ed Prior
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If you’ve been asked to write a blog for your firm’s website or have taken it upon yourself to do so because you’ve heard “blogging is good for business”, you may be asking yourself “what’s the point?”. The...

Return on Investment (ROI) Tracking for Law Firms

David Gilroy
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I was with a client earlier this week and the topic of conversation turned to how they can track the effectiveness of some SEO and PPC that they were considering?   The firm has a turnover of c. £12m with a marketing budget of 2.4% of...

4 reasons why you shouldn't buy followers

Laura  Morris
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As the saying goes, if something seems too good to be true, then it probably is. As a Social Media Manager, I long for the days before the introduction of elaborate algorithms that have made getting your voice to cut through the ever-increasing noise on...

What does McDonalds and the UK legal industry have in common?

Rich Dibbins
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Earlier this week, I watched the documentary on around McDonalds and their business model. This blog is not about turning the legal industry into a “fast food style service” far from it. The key area I learned was over the years McDonalds has...