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The Conciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

Make Unforgettable Legal Content For Social Media

Tess Henderson
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Is your law firm’s blog content feeling a bit stale? You may be tempted to throw it out – but don’t! There’s still life in the old dog yet, you just need to repurpose it into a fresh and interesting format. So whether it’s a...

Caption Competition from LFS Conference

David Gilroy
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We had a great time as a sponsor of the LFS Conference last week at the shiny new Vox Centre at the NEC in Birmingham. Over 150 delegates attended during the day and I'm pleased to say that our break out room (the main room in fact) on...

The Special Ingredients For A Great Legal Website

Tess Henderson
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When someone visits your website you want them to stay and explore, get to know your brand, gather information and eventually convert into a client. But if your website is lack-lustre, it just isn’t going to happen. It’s like making a sandwich;...

Top 5 SEO Ranking Factors for Multi-Location Businesses

Chris Mundy
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Top 5 SEO Ranking Factors - Multi-Location Businesses There has been a lot of growing hype over the last few years regarding the concept of Local SEO. Local SEO strategies are what enable businesses to rank in the highly competitive local...

Concert Networks Legal Services Communication Report 2016

David Gilroy
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For the third year running, Concert Networks carried out their Legal Services Communication Report that focuses on the communication between law firms and clients. Although better telephony technology has definitely improved things, it’s been made...

Are You Following Up All Your Enquiries?

Tess Henderson
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No really, are you? Recent findings from Shopper Anonymous have proved that responses to enquiries to some law firms have been few and far between – some taking two to three days to respond. For their report, they surveyed 85 firms and made...

How Can I Get More Website Views?

Tess Henderson
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With law firms constantly improving their website game, it can be difficult to stand out from the crowd amongst the online traffic. It’s one thing getting a new website, but it’s quite another doing the legwork after to attract visits. After...

What are Accelerated Mobile Pages (AMP)?

Kevin Glass
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Overview In essence Accelerated Mobile Pages (AMP) is an attempt by Google, Twitter and a few others to encourage large news publishers to provide a faster experience for their pages on mobile devices. For background reading please see ...

Google Confirms Ads Coming to the Local Pack

Chris Mundy
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On 21 June, The SEO world received a bit of a shock during a pre-conference workshop at SMX Advanced Local Workshop in Seattle. Ali Turhan, Google’s Global Product Lead for Local Ads revealed a screen shot of a smart phone search result displaying a...

How To Add Notes To Your Google Analytics Data

Chris Mundy
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Often overlooked, this Google Analytics feature can really help you keep track of spikes in your data. For example, did you run a really successful campaign in May and see an obvious surge of visits to your website as a result? Google Analytics allows you...