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The Consciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

What's the point of this blog?

Ed Prior
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If you’ve been asked to write a blog for your firm’s website or have taken it upon yourself to do so because you’ve heard “blogging is good for business”, you may be asking yourself “what’s the point?”. The...

Return on Investment (ROI) Tracking for Law Firms

David Gilroy
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I was with a client earlier this week and the topic of conversation turned to how they can track the effectiveness of some SEO and PPC that they were considering?   The firm has a turnover of c. £12m with a marketing budget of 2.4% of...

4 reasons why you shouldn't buy followers

Laura  Morris
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As the saying goes, if something seems too good to be true, then it probably is. As a Social Media Manager, I long for the days before the introduction of elaborate algorithms that have made getting your voice to cut through the ever-increasing noise on...

What does McDonalds and the UK legal industry have in common?

Rich Dibbins
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Earlier this week, I watched the documentary on around McDonalds and their business model. This blog is not about turning the legal industry into a “fast food style service” far from it. The key area I learned was over the years McDonalds has...

The Google Medic Update & Mobile-First Indexing

Chris Mundy
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The Google Medic Update & Mobile-First Indexing – The Impact on Law Firm’s Websites There are two factors that influence whether, where, how, and for which search terms any given page will be presented by Google in response to a...

LSAS 2018

Katie Blake
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On Tuesday 11 Sepember 2018, 76 delegates filled a room in the Ardencote Hotel. Minus a small fire and 3 people trying to fix a projector (thank you, Stephen Brown, for tweet) the event went to plan. First off, saw a very insightful law firm leader’s...

SRA mandate that law firms must display certain prices on their website

David Gilroy
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As you know, the SRA are close to issuing their final guidance on the new ‘pricing transparency’ mandate that the LSB have given them.  Previous stories on this have been published by the Law Gazette and The Law Society , who have a...

A new sofa for For-ethiopia

Bryony Cole
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Last month I went out as a volunteer to Ethiopia with the charity For-ethiopia where I taught sewing skills. From buttonholes to bunting, we covered a lot of ground in the short time, which wasn’t helped by the language barrier or frequent power cuts. ...

Legal Marketing Daily - Podcast

Rich Dibbins
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Were you at Legalex a few weeks ago? I was fortunate enough to be interviewed by Jacek Stanistawski , a lawyer specialising in Legal Marketing based in Poland!  Read the full article and listen to the podcast (apologies for...

Free Local SEO Audit for Law Firms

Rich Dibbins
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Please go ahead and fill in the form below, there is a second page after this and then your audit report is automatically prepared.  Please feel free to email sales@conscious.co.uk with any feedback on the process, or if you'd like to discuss your...