What do you picture when you are asked what the internet is? Perhaps it is an abstract ‘cloud’ of information, or maybe a dark warehouse with rows of computer servers innocently blinking away. But our internet usage is not as abstract and...
Welcome to The Conscious Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
Excellent customer service means customers are more likely to keep buying, more likely to advocate for your brand and it makes everyone feel nice so we are all aiming for excellence right? But what does good customer service actually entail? What do your...
If you’ve been to one of David’s webinars, you will have heard the ‘know, like, trust’ mantra which states that clients must know you, like you and trust you to do business with you. Therefore, it’s important to show your...
Marketing in 2022 requires a certain amount of reliance on Google. So when they make an announcement that they will be sunsetting Universal Analytics and moving all users to Google Analytics 4 (GA4), we all need to pay attention. All...
We have now been supporting and raising vital funds for our charity of the year, Gympanzees for nearly half a year. If you aren’t familiar with what Gympanzees do have a look at this blog , Marketing Executive Maddie wrote earlier in the year. So,...
What is Digital PR and Why is it Useful for Law Firms? In short, Digital PR is a strategy used to increase brand awareness using online methods of communication. It’s similar to traditional PR but offers the opportunity to reach a wider audience that...
Just because you are a law firm, it doesn’t mean you can’t show off your firm’s personality through your marketing efforts. Marketing is a great place to build customer trust, familiarity and establish your authority by showing your...
Should your firm be striving to gain more Google reviews? Well, Google reviews affect both local rankings and the customer conversion process in very real ways. Google uses reviews as one-third of their proximity/relevance/authority local search algorithm ,...
You’ve met our sales team, signed the contract and are excited for your new website project to begin. What’s the next step? The project management role at Conscious We’re just as excited as you for the work to begin and allocate a...
PII ensures that your firm can compensate clients for loss or damage which results from negligent service or advice. It is compulsory for law firms regulated by the SRA to have PII. To achieve the best result you can with your PII premium, it is important...