With over 20 years of helping law firm's become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog.
It’s 2025, and gone are the days when you could just add a ‘1’ and a ‘!’ at the end of your passwords to keep your accounts secure (you know who you are!). Hackers and scammers are using more sophisticated tools and methods than...
Pay-per-click: it’s been around since 1996 and allows businesses to buy visits to their website. Conscious has been helping law firms use PPC to generate new inquiries and target their ideal demographic for years now with our specialist Pay Per Click...
As a marketer, I like to think I am “in the know” with awareness days, and whilst there is a national day for pretty much everything, my colleague Angela introduced Conscious to Brew Monday at the end of last year. I can’t believe...
The Law Firm Marketing Club's What Clients Want 2024 research reveals notable generational differences in expectations for legal services, particularly regarding flexibility and accessibility to their lawyer/law firm on evenings and...
Well, we called it! If you remember our Social Media trends you’ll actually want to implement in 2024 article from last year; you’ll see that we predicted that social media would change rapidly in 2024 but that the key themes in trends to...
When you glance at a wheel of law firm logos, it's easy to get caught up in the visual appeal of colour and design. While these elements undoubtedly play a role in shaping a firm's brand identity, they are just one piece of the puzzle. A truly...
Law firms using AI is a contentious subject for clients and legal sector employees that is often shrouded in uncertainty and apprehension. The most effective way to soothe the anxieties around AI for law firms is to get to know it, see if it works for you,...
So, full disclosure, I used ChatGPT to come up with a festive blog post title. Granted it turned out quite cringey, but I kind of like it. I’ll admit that I can be a Scrooge – I pretty much hate all Christmas songs, and can’t bear to go...
Having a strong brand is essential for differentiating your law firm from others and building trust with potential clients. A well-crafted law firm brand does more than just create recognition—it communicates your firm's values, professionalism,...
When it comes to legal services, clients aren’t just seeking competence—they want excellent client service, clear communication, and an experience that aligns with their needs and values. At the Law Firm Marketing Club, we’ve spent five...
