If you’ve been asked to write a blog for your firm’s website or have taken it upon yourself to do so because you’ve heard “blogging is good for business”, you may be asking yourself “what’s the point?”. The...
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The Consciousness Blog
We like to write on all things connected to digital marketing for law firms. Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices. If something catches your eye, why not make a comment and start/join a/the discussion.
I was with a client earlier this week and the topic of conversation turned to how they can track the effectiveness of some SEO and PPC that they were considering? The firm has a turnover of c. £12m with a marketing budget of 2.4% of...
As the saying goes, if something seems too good to be true, then it probably is. As a Social Media Manager, I long for the days before the introduction of elaborate algorithms that have made getting your voice to cut through the ever-increasing noise on...
Earlier this week, I watched the documentary on around McDonalds and their business model. This blog is not about turning the legal industry into a “fast food style service” far from it. The key area I learned was over the years McDonalds has...
The Google Medic Update & Mobile-First Indexing – The Impact on Law Firm’s Websites There are two factors that influence whether, where, how, and for which search terms any given page will be presented by Google in response to a...
On Tuesday 11 Sepember 2018, 76 delegates filled a room in the Ardencote Hotel. Minus a small fire and 3 people trying to fix a projector (thank you, Stephen Brown, for tweet) the event went to plan. First off, saw a very insightful law firm leader’s...
As you know, the SRA are close to issuing their final guidance on the new ‘pricing transparency’ mandate that the LSB have given them. Previous stories on this have been published by the Law Gazette and The Law Society , who have a...
Last month I went out as a volunteer to Ethiopia with the charity For-ethiopia where I taught sewing skills. From buttonholes to bunting, we covered a lot of ground in the short time, which wasn’t helped by the language barrier or frequent power cuts. ...
Were you at Legalex a few weeks ago? I was fortunate enough to be interviewed by Jacek Stanistawski , a lawyer specialising in Legal Marketing based in Poland! Read the full article and listen to the podcast (apologies for...
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