With over 20 years of helping law firm's become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog.
Our search engine optimisation (SEO) team is one of the major reasons for our success. Their ability to provide our clients with tailored information that consistently brings them top rankings across even the most niche areas of law is invaluable,...
A guest blog by Stephen Moses, Founder at Zenplans . Lifetime value is a term most professionals will be intimately familiar with when referring to their clients, but if you are in the estate planning field now might be the time to start considering a...
Pay-per-click (PPC) advertising remains one of the most powerful marketing tools for getting in front of potential clients exactly when they need legal help. Whether your law firm specialises in family law, personal injury, or commercial litigation, a...
In recent years, marketing has begun to claim a more prominent and influential voice within UK law firms. It is no longer confined to the margins as merely the 'colouring-in department' or relegated to that reductive label: the 'support...
LinkedIn marketing for lawyers might seem simple on the surface. We’re all familiar with the posts where firms promote their services and highlight why they’re the most trusted in the UK. But what really draws both firms and clients to LinkedIn...
One of the most effective and enduring principles in marketing is also one of the simplest: recency and frequency . Put plainly, this concept refers to two core questions every marketer should ask: “ When was the last time someone heard from or saw...
A guest blog by Stephen Moses, Founder at Zenplans . Did you know there is an undercurrent of mild commercial envy between lawyers on one side and financial professionals on the other? Admittedly, my only evidence for this is anecdotal, but it sparked a...
The Problem: A Sudden Drop in LinkedIn Impressions We recently received an email from a client who, like many others, was experiencing a perplexing issue: a sudden and significant drop in LinkedIn post impressions. Despite maintaining a consistent content...
Keeping Your Edge: Why Law Firms Need to Sharpen Their Marketing Strategy A good chef knows that a sharp knife is essential. A blunt blade is not only frustrating to work with, but it also requires more effort, delivers worse results, and, ironically, poses...
LinkedIn is in the process of rolling out impression counts on comments you or your company page writes on the platform to help users ‘gain insights on the impact within your LinkedIn community’. What’s an impression? An impression is...
