With over 20 years of helping law firms become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog.
Are you still looking for a couple of New Year’s resolutions to add to your firm’s 2026 marketing strategy? Well, look no further. As we enter 2026, there are currently over 1.2 billion LinkedIn users worldwide . Renowned as the...
Table of Contents Introduction: SEO After the AI Shock Why Top-of-Funnel Legal Content No Longer Wins Zero-Click Search & the Rise of the Conversion-Led Law Firm Website Local SEO: The Most Defensible Advantage for UK Law Firms The Growing...
As of November 2025, Google has modified its policy regarding how you appear publicly on Google Maps and Search. The change allows you to create a custom screen name and picture, and changes/edits made to your existing account will retroactively update...
A guest blog by Stephen Moses from Zenplans. When was the last time you paused to sort out the small bits of life admin that make a big difference? It’s not the most festive task, but Christmas is, after all, a time for family, reflection and...
The Evolution of Google Ads over 20 Years Is Google’s new “Sponsored results” paid ads section hurting your law firm’s website traffic? As can be seen from the screen shot above, the new Google paid ads “ Sponsored...
Every year, our Head of Design, Tracey , brings my Christmas marketing ideas to life in a way that feels creative, cohesive, and distinctly Conscious. From our Advent Calendar campaigns to our festive social posts, our Christmas content always has a clear...
Many legal professionals are currently asking if it is true that as of November 2025 ChatGPT is banned from dispensing legal and health advice? The short answer is no. The long answer is that it will refuse to call it legal advice but it will give what a...
Search is changing fast. The rise of AI-driven results, evolving user behaviour, and new ways of discovering information online are redefining how people find and assess law firms. Members of our SEO and content teams attended brightonSEO’s conference...
Summer has come to an end, and one thing is on every legal marketer’s mind: the legal events season. With the opportunity to boost your law firm’s brand awareness, implement business development strategies, and reignite any leads that may have...
A guest blog by Murray Fraser, Xperate Conveyancing should be about delivering excellent legal outcomes, not wrestling with admin. Yet for most firms, daily workflow is clogged by inefficiencies that waste time, frustrate clients, and cut into...
