Fantastic! We love building websites for law firms. In fact, we only work with law firms.
Before we talk about the things you need to consider when building a site, please remember it's not just about having a website; it's about what you do with it that counts.
So, where do you start with a law firm website project?
We recommend answering the following questions:
- When was your website last redesigned? If it's anything longer than five years, we recommend giving your website a refresh. This is because not only does the law change, but your firm values and culture might change, and best practices with websites change, too. What worked in 2018 might not cut it in 2024.
- Is your website mobile-friendly? If the answer is 'not sure' or 'no', then this is a problem. Over 55% of website traffic comes from mobile devices, so if your website isn't responsive, you could be losing a whole load of potential traffic to your website.
- When was the last time you updated photos of your staff? Do you even have photos of your staff on your website? Pictures tell a big story and show what your firm is about. If you are using pictures from 10 years ago or generic stock photos that do not reflect your firm, this could be a problem. In a very competitive landscape, the culture and values of a firm are becoming even more important.
- How strong are your website calls to action (CTAs)? Calls to action should be dotted throughout your service pages, homepage and blog posts. You need to make it clear how clients can get in touch with you and then make it easy to pick up the phone, fill in a form or download information.
- How does your website stack up visually compared to competitors? The look of a website really is important. You want a website that alludes trust, experience, knowledge and expertise. A website that looks like it is stuck in 2010, does not give the user any valuable information and makes life more difficult is not going to cut it I'm afraid!
If the answers to these questions have made you panic a bit, fill in our free website healthcheck that can show you how your website is really performing.