Law Firm Branding Agency

Law firm branding doesn’t need to be boring, and it absolutely shouldn’t be at the bottom of your list!

We’ve been creating bespoke law firm branding for over 20 years and have perfected the balance between professional and stylish. Our design team will work with you to create law firm branding that incorporates your firm’s values, personality, and experience. You’ll end up with sleek designs that represent your firm and help to generate new leads.

When it comes to its branding, your law firm should consider its online and offline marketing. This includes your website, logo, social media profiles and graphics, business cards, marketing collateral for events and more.

Our team will work with you to create eye-catching imagery that reflects your law firm’s brand and values.

Chat with our team today to find out how we can refresh your law firm’s branding

Law Firm Branding Services

At Conscious, the law firm branding services we offer are bespoke to the needs of your firm and the goals you are looking to fulfil.

We offer solutions and designs for the visible aspects of your law firm branding including business cards, websites, letterheads, logo, office signage, paintwork and more. 

But we also understand how important the invisible aspects of your law firm branding are. The invisible aspects of law firm branding include the way you communicate – internally and externally, how you answer the phone, how accurate your billing is, what clients say about you when you are not in the room and more. We can work with you to think about the invisible aspects of your firm and ways you can improve these. This might be through social media training, maybe more specifically in personal branding, marketing consultancy or perhaps a mystery shop to see how well your client services teams are fulfilling your brand’s values.

There are many law firm branding solutions we offer, so get in touch to find out how the team at Conscious can help your law firm to become more successful on 0117 325 0200 or

Offline Law Firm Branding

Although we are predominantly a digital marketing agency for law firms, we know a thing or two about offline branding services for law firms. 

In these increasingly digital times having great print material can set you apart.  When was the last time you critically looked at your business cards.  Does it tell people what you do “the morning after” when they retrieve it from their jacket pocket or handbag?

Get in contact to find out how we can help your law firm make more impact from its offline marketing on 0117 325 0200 or

Who we work with


Why Choose Conscious?

The team at Conscious have over 20 years’ experience in helping law firms become more successful online. We’ve worked on new websites, redesigned websites when our clients’ values and goals change, implemented successful and strong SEO and PPC campaigns amongst other things. 

Our whole team are passionate in bringing your law firms ideas to life when it comes to branding so you stand out internally and externally. 

We’ll work collaboratively throughout the whole process to create a brand that represents your values, culture, clients, and personality. Whether you want something sleek and stylish, something modern or out of the box, or even just a subtle change to colours or styling, we’re here to help. 

A guide to branding for law firms

Differentiating yourself from the crowd and curating a unique brand image is essential for attracting clients and growing your practice. But how do you effectively brand your law firm? This comprehensive guide will walk you through the process of law firm branding, from understanding the fundamentals to implementing effective strategies. Whether you're starting a new law firm or looking to rebrand an existing one, this guide will equip you with the knowledge and tools you need to build a powerful brand.

Understanding law firm branding involves creating a distinct identity that goes beyond your logo, and colour schemes but encompasses messaging, visual elements, and strategic marketing approaches.

Before delving into the tactical strategies of branding, it's essential to understand the essence of your law firm's brand. Start by answering important questions: Who are you as a law firm? What sets you apart from others in your market? What is your unique value proposition? By clarifying your firm's differentiators, you can craft a compelling brand story that resonates with your target audience. Identify your core values, mission, and vision, and use them as guiding principles in developing your brand identity.

Standing out from the competition is crucial. Your brand promise is the unique value proposition that sets your law firm apart and communicates why potential clients should choose you over others. It encompasses the benefits and advantages that clients can expect when working with your firm. To develop a strong brand promise, consider your firm's strengths, expertise, and the specific needs of your target audience. Your promise should be clear, compelling, and aligned with your core values. By consistently delivering on your brand promise, you can build trust and credibility with clients.

Once your law firm has identified these elements, you can start to think about the visual elements of your brand identity.  A consistent brand identity is essential for establishing recognition and fostering trust. It involves the cohesive use of visual and verbal elements across all touchpoints. Start with your logo, which should be unique, memorable, and reflective of your firm's personality. Choose a colour palette that resonates with your brand and conveys the desired emotions. Select typography that complements your logo and reflects your firm's style. These visual elements should be consistently applied to your website, marketing materials, social media profiles, and other brand assets. Additionally, develop a strong brand voice that aligns with your brand personality and consistently use it in your messaging across all platforms.

A strong online presence is vital for law firms. Your website is the first-place potential clients are going to go and is a hub for potential clients to learn about your services. It should showcase your expertise, provide valuable content, and reflect your brand identity. 

While digital marketing is crucial, offline marketing strategies should not be overlooked. Networking events, conferences, and speaking engagements provide opportunities to showcase your expertise, build relationships, and strengthen your brand presence. Consider sponsoring local community events or organisations to demonstrate your commitment to the community. Traditional marketing channels, such as print advertisements, billboards, and direct mail, can also be effective in reaching a broader audience. By combining online and offline marketing efforts, you can create a comprehensive branding strategy that maximises your brand exposure and attracts clients from various channels. And Conscious Solutions can support you with it all. 

As you can see – there’s a lot that goes in to creating a strong brand identity for your law firm. It’s not just a case of choosing a colour, designing a snazzy logo, and rolling with it!

Our team of designers, website developers, project managers and account managers will be there to collaborate and empower you throughout every step of your branding process with Conscious. 

To find out more about how we can help your law firm brand design, get in contact on 0117 325 0200 or

Your law firm’s branding should be consistent across all platforms and marketing, It should reflect the values of your firm and help you stand out from the crowd

Branding for Law Firm FAQs

What is law firm branding?

Law firm branding incorporates the invisible and visible aspects of your firm. It reflects your firm’s values, personality, experience and more. It is the recognisable identity of your firm, whether you are in the room or not. Your law firm’s brand should be consistent across all platforms and strategies, and your visible brand should match your invisible brand.

How do I brand a law firm?

To begin branding your law firm, you should identify your firm’s values and personality and incorporate these in a way your target audiences will resonate with. If you are a criminal law firm for example, your firm is likely to be very professional and formal in the language and imagery it uses, therefore more traditional colours may be more reflective of your firm. Your firm’s brand should then be reflected in anything clients will see, to include printed media such as business cards, brochures, and banners, as well as online media such as your website, logo, and social media profiles. Your branding should be consistent online and offline, so you are easily recognisable. Take a read of our guide to law firm branding here for in depth information on how to brand your law firm. 

What should I include in my law firm branding strategy?

Your law firm branding strategy should include your target audience, your firm’s values, personality, expertise, and essential information to get across, as well as the things your brand isn’t. This helps your firm to define its branding. You should then ensure that the invisible aspects of your branding match the values and personality your firm has. If these don’t match, you might have more work to do! You can use our LawLeague service to survey your staff and clients to see whether they think your brand matches the values you think your firm has. Once you have identified these factors, you can start working on the visible aspects of your firm. Find out more about LawLeague here

What branding services for law firms are there?

There are many branding services for law firms! You could work on your:

- Business cards
- Website
- Social media
- Brochures
- Banners
- Feedback forms
- Social media personal branding
- And so much more!

Get in touch with the team on 0117 325 0200 or to discuss your firm’s branding and how Conscious can help to find out more about the branding services we offer. 

How should I choose a law firm branding agency?

Have a look at their branding! Do you like their values and personality? Does their website reflect those values? Do the values of the agency fit with your law firm?

Where can I find a law firm branding agency?

Look no further! At Conscious we can support you with all your branding needs. 

What are the benefits of good law firm branding?

Investing time, money, and resources into your law firm’s branding can yield numerous benefits. Some of the key advantages include: 

- Credibility and Trust

A well-established brand cultivates credibility and trust with potential clients. Your firm can do this by showcasing its values, personality, and expertise through its branding. By investing resources in your brand, it also shows that you care about image and are an established firm. 

- Differentiation

A strong brand sets your law firm apart from competitors, enabling you to stand out in a crowded market. 

- Attracting Ideal Clients

Effective branding helps you attract the right type of clients - those who align with your values, appreciate your expertise, and are willing to invest in your services. By targeting your ideal clients, you can build long-lasting relationships and maximise client satisfaction.

- Increased Market Visibility

As with any product or service, a well-known and recognisable brand increases your market visibility - think McDonalds or Coca-Cola. When potential clients see your brand consistently across various channels, they are more likely to remember and consider your firm when they need legal services. This means your branding should be consistent across all the platforms it uses be it your website, social media profiles, business cards, printed material and more.

- Attracting Top Talent

We’re hearing from others in the industry and law firms themselves that recruitment and retention are some of the biggest challenges in the industry at the moment. A reputable and well-branded law firm attracts top talent in the legal industry. Talented lawyers are more likely to be attracted to firms with a strong brand image and a positive reputation, enhancing the overall quality of your team.

What is visible law firm branding?

Visible branding refers to the aspects of your brand that are easily seen and recognised by your target audience. In the digital realm, visible branding includes your website, social media profiles, online advertisements, and content marketing efforts. It's essential to create a consistent visual identity across all these channels, using your logo, colour palette, typography, and other visual elements.

What is invisible law firm branding?

While visible branding focusses on the online realm, invisible branding encompasses the offline tactics that strengthen your brand presence in the physical world. This includes networking events, conferences, speaking engagements, and community involvement. Attending relevant industry events allows you to showcase your expertise, build relationships, and establish credibility. Consider speaking at conferences or hosting webinars to position yourself as a thought leader in your practice area. Actively participate in community events and sponsor local organisations to demonstrate your commitment to social responsibility. Offline branding efforts complement your online presence and help you build a well-rounded brand that resonates with your target audience.

What our clients say

We have received nothing but positive feedback from clients and staff regarding our new website.

Lewis Barr, Marketing and Commercial Director — Frettens

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