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Be different not better
It's true, first impressions do count usually get one chance to make a first impression of what is it about your existing brand makes you feel it may be time to change?
When is the last time you really looked critically at brand does your logo stand up against your competition either locally or nationally? Are you still using some kind of old-fashioned Times new Roman font for your logo? Do you even have a “logo”?
You can simplify your thinking about brand into two distinct categories. These are visible brand and invisible brand. Visible brand is how you look at your business cards, you're headed paper, your email format, your website, your business cuts. Invisible brand is everything else entirely once the phone in 10 responsive you ask your client's it's how accurate your invoices are.