Conscious Conversations

Upcoming Sessions

Making your Content Work Harder for your Law Firm

Thursday 25 September @ 11am with Head of Content, PR, and Social, Joanna Cunningham and Social Media Manager, Laura Morris

Creating high-quality content takes time and expertise so why let it stop at just a blog post or a page on your website? With the right approach, a single piece of content can be transformed into social media posts, PR opportunities, podcast topics, webinar themes, and more.

In this session, Joanna and Laura will share practical strategies for getting the most out of the content you already have. We’ll look at how to adapt tone, format, and channel for different audiences, while keeping your brand voice consistent and professional.

Book your spot here. 

How to Get the Best from Your Design Briefing

Thursday 30 October @ 11am with Design Director, Tracey Stock

Great brands and websites start with a great chat. The design briefing is our chance to uncover your goals, audience, and what makes your firm different , so we can shape a design that feels 100% you. With a clear briefing, the project runs smoother, needs fewer tweaks, and delivers a site that not only looks amazing but really works. And yes, we’ll share a few insider design tips along the way! Get top tips from Design Director Tracey.

Book your spot here. 

Utilising Looker Studio for your Reports

Thursday 27 November @ 11am with Strategic SEO Manager, Jamie Stevens

Every law firm has data, but not every firm knows how to use it effectively. Looker Studio can turn raw numbers into clear, visual reports that actually help you make smarter business and marketing decisions.

In this session, Jamie Stevens will walk you through how to set up and customise Looker Studio dashboards that show you what really matters: from website performance and SEO progress to PPC spend and social media ROI. You’ll learn how to track the KPIs that matter most to law firms, simplify reporting for partners, and spot opportunities for growth at a glance.

Book your spot here. 

Mastering AI for Law Firm Marketing

In this Conscious Conversation Head of Search, Georgia Davies, covers everything from selecting the right tools (like ChatGPT and Perplexity) to understanding the latest features and custom models.

Georgia covers prompt engineering and best practices, whilst providing you with actionable ideas to streamline your daily tasks.

Whether you’re new to AI or looking for ideas on how to ramp up your efforts, we hope this webinar will inspire you!

Watch here.

How do you Create Effective Legal Content?

Your website copy can make or break your marketing plan.

So how do you make sure that your law firm legal content hits all of your objectives?

In this Conscious Conversation, Senior Copywriter Joe Marcovitch discusses everything you need to consider when writing legal content as well as tools that can help support your writing.

Watch here.

Crafting the Perfect PR Pitch to Actually Get Coverage for Your Law Firm

Law firm digital PR doesn't need to be overwhelming.

In this Conscious Conversation, Head of Content, PR and Social Joanna Cunningham discusses how to approach journalists to actually get coverage for your law firm's digital PR campaigns.

Joanna discusses reacting to current news stories, creating news, using business news and using data and how to approach journalists for each so your hard work actually receives coverage. 

Watch here.

Building a Social Media Strategy for Law Firms

In this Conscious Conversation, Social Media Manager Laura Morris discusses how to kickstart your social media presence. 

She guides you through the process of creating a social media strategy step by step. She discusses choosing your social media goals and platforms, defining your audience personas and auditing your channels, and tracking and measuring your results.

Watch here.

The Basics of Keywords for Law Firm SEO

In this Conscious Conversations, Strategic SEO Manager Jamie Stevens looks at the different types of SEO your law firm can use.

He then focuses on on-site SEO. This includes keywords.

Jamie discusses how you can identify what keywords are trending as well as tools that can support keyword research for law firms.

Jamie also breaks down the difference between long-tail and short-tail keywords and keyword best practices.

Watch here.

Optimising your Law Firm's Google Business Profile (GBP).

In this session, Search Marketing Manager Chris Mundy discusses why GBP is critically important to law firms and their ability to rank in the local pack and Google Maps. Chris also explains why these results differ from the search engine results pages (SERPs) which appear below that.

Chris discusses Google Reviews, their importance for rankings and visibility and why reviews should be responded to in a timely fashion. Chris used a real-time demonstration of fully optimising a GBP listing, including all the separate fields, from photos to services offered, potential posting options and whether turning on messaging or Q&A is a right fit for your law firm.

Watch here.

Building a Personal Brand for Lawyers on LinkedIn

In this session, Sophia covers what it means to have a personal brand.

Sophia discussed industry peers who are successfully using LinkedIn to enhance their practice and build their client base and examined what they are doing well. Sophia also talked about content pillars and how these can be used to shape a personal brand strategy, and finished up answering everyone's questions.

Watch here.