Sign up for, or rewatch any of our Conscious Conversations - our monthly webinars with our in-house industry experts and our trusted law firm supplier friends!
Topics cover law firm marketing, law firm SEO, social media for law firms and more.
If you would like to access any of the recorded sessions, please email maddie@conscious.co.uk.
Book on to our upcoming Conscious Conversations
Upcoming Sessions |
Redesigning Your Law Firm Website in 2026? Here’s What You Need To KnowThursday 26 February @ 11am If your law firm is looking to redesign or enhance its website in 2026, this webinar is for you. Tracey will discuss how to identify which design elements need to be updated, how to choose colours and imagery for your new website and questions to ask your website development team to get the most out of your new website. |
AI-Powered Content Creation for Law Firms: Beyond the BasicsThursday 26 March @ 11am AI tools are advancing fast, but so are expectations for quality. In this session, Georgia and Joe will show you how to use AI to supercharge your content without losing accuracy, tone or authority. We’ll cover advanced prompting, content structuring, improving readability, and tools to speed up proofreading and fact-checking. Perfect for law firm teams juggling high output and tight deadlines. |
Converting More Website Visitors: How to Improve Your User Journey & On-Site ExperienceThursday 23 April @ 11am Your website is often a client’s first impression, so is it working hard enough? In this Conscious Conversation, Joe will walk you through the core elements of a high-converting law firm website from a design perspective. Joe and Angela will then explain how user journeys and navigation, calls-to-action, enquiry forms, mobile experience and accessibility can impact the user journey. You’ll come away from this session with practical fixes you can action right away to convert more visitors into instructions. |
Local SEO in 2026: What Law Firms Need to Do to Win in Local SearchThursday 21 May @ 11am Local visibility can transform your enquiry pipeline. In this session, Chris will break down what’s new in local SEO for 2026, including GBP updates, proximity factors, review strategy, service area optimisation and local content ideas. We’ll share examples of high-performing law firm local strategies and how you can replicate them. |
How to Use Analytics to Make Smarter Marketing Decisions for your Law FirmThursday 25 June @ 11am It’s the perfect time for your mid-year analytics reporting! Are you measuring what really matters? In this Conscious Conversation, Dan and the team will demystify the metrics law firms need to track from organic visibility and user behaviour to paid ad effectiveness and enquiry quality. We’ll show you how to interpret GA4 insights, spot trends, build dashboards and use data to shape smarter, more confident marketing decisions. |
Website Accessibility for Law Firms: Your 2026 Action PlanThursday 30 July @ 11am Accessibility isn’t a one-off project, it’s an ongoing commitment. In this Conscious Conversation, Angela and Liam will help you understand how to maintain, monitor, and continually improve your law firms website’s accessibility post-EAA. We’ll share practical ways to test your site, avoid common compliance pitfalls, and build a culture of accessibility into your marketing workflows. |
Social Media for Law Firms in 2026 and Beyond: Creative Formats, Engagement Tactics & Paid BoostingThursday 24 September @ 11am Social media evolves quickly but your firm can stay ahead. In this session, Finn and Ellie will explore the formats and behaviours gaining momentum in 2026, from short-form video and thought-leadership posts to algorithm-friendly engagement tactics. Nate will also cover when and how law firms should use paid social to amplify reach and support recruitment, brand building, and lead generation. |
Mastering Google Ads for Law Firms: Smarter Campaigns, Higher ReturnsThursday 22 October @ 11am Google Ads can be a powerful lead generator when it’s done right. Join Nate and Alona to learn the latest features, bidding strategies and optimisation tactics for competitive legal practice areas. We’ll show you how to structure campaigns that reduce wasted spend, improve quality scores and deliver higher-value enquiries. |
Personal Branding for Lawyers: Building Trust & Authority in a Digital-First WorldThursday 26 November @ 11am Your lawyers are some of your firm's strongest marketing assets. In this Conscious Conversation, Laura and Ellie will explore how fee-earners can build a confident, consistent personal brand that strengthens reputation and supports business development. We’ll share examples, content frameworks, posting habits and practical tips to help individuals get started. |
Watch our previous Conscious Conversations
You can watch all our previous Conscious Conversation webinars in the playlist below or by clicking here.
To change to another Conscious Conversation, click the button (3 lines and a play button) in the top right, where all the recordings can be found and navigate to the recording you'd like to watch.
If you have any questions, please email Maddie at maddie@conscious.co.uk.
| Popular Webinars |
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How Did AI Change SEO for Law Firms in 2025, and What’s to Come in 2026?In this Conscious Conversation, Search Marketing Manager Matt takes a look back at how SEO changed in 2025, from Google’s algorithm updates to the increased use of AI results and what the impact was on law firms. Whilst the landscape is still changing and developing, Matt discusses some of the tactics we are implementing with our clients at Conscious to stay on top of AI in 2026. Watch here. |
Mastering AI for Law Firm MarketingIn this Conscious Conversation Head of Search, Georgia Davies, covers everything from selecting the right tools (like ChatGPT and Perplexity) to understanding the latest features and custom models. Georgia covers prompt engineering and best practices, whilst providing you with actionable ideas to streamline your daily tasks. Whether you’re new to AI or looking for ideas on how to ramp up your efforts, we hope this webinar will inspire you! |
How do you Create Effective Legal Content?Your website copy can make or break your marketing plan. So how do you make sure that your law firm legal content hits all of your objectives? In this Conscious Conversation, Senior Copywriter Joe Marcovitch discusses everything you need to consider when writing legal content as well as tools that can help support your writing. |
Crafting the Perfect PR Pitch to Actually Get Coverage for Your Law FirmLaw firm digital PR doesn't need to be overwhelming. In this Conscious Conversation, Head of Content, PR and Social Joanna Cunningham discusses how to approach journalists to actually get coverage for your law firm's digital PR campaigns. Joanna discusses reacting to current news stories, creating news, using business news and using data and how to approach journalists for each so your hard work actually receives coverage. |
Building a Social Media Strategy for Law FirmsIn this Conscious Conversation, Social Media Manager Laura Morris discusses how to kickstart your social media presence. She guides you through the process of creating a social media strategy step by step. She discusses choosing your social media goals and platforms, defining your audience personas and auditing your channels, and tracking and measuring your results. |
The Basics of Keywords for Law Firm SEOIn this Conscious Conversations, Strategic SEO Manager Jamie Stevens looks at the different types of SEO your law firm can use. He then focuses on on-site SEO. This includes keywords. Jamie discusses how you can identify what keywords are trending as well as tools that can support keyword research for law firms. Jamie also breaks down the difference between long-tail and short-tail keywords and keyword best practices. |
Optimising your Law Firm's Google Business Profile (GBP).In this session, Search Marketing Manager Chris Mundy discusses why GBP is critically important to law firms and their ability to rank in the local pack and Google Maps. Chris also explains why these results differ from the search engine results pages (SERPs) which appear below that. Chris discusses Google Reviews, their importance for rankings and visibility and why reviews should be responded to in a timely fashion. Chris used a real-time demonstration of fully optimising a GBP listing, including all the separate fields, from photos to services offered, potential posting options and whether turning on messaging or Q&A is a right fit for your law firm. |
Building a Personal Brand for Lawyers on LinkedInIn this session, Sophia covers what it means to have a personal brand. Sophia discussed industry peers who are successfully using LinkedIn to enhance their practice and build their client base and examined what they are doing well. Sophia also talked about content pillars and how these can be used to shape a personal brand strategy, and finished up answering everyone's questions. |
If you are a client, you can also access recorded webinars and presentations with our experts via the Conscious Extranet. Please click the link, register your details using your business email address and you will be given access to the webinars within 24 hours.