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Digital Marketing for Law Firms

In the past, law firms have relied on traditional marketing methods to attract clients and build their reputation. However, in today’s digital age, it is crucial for law firms to embrace digital marketing strategies to stay competitive and strengthen their presence in the online space. Digital marketing offers a wide range of benefits for law firms, including a much more measurable ROI, increased visibility, targeted marketing, improved credibility, and enhanced client engagement.

If you’re not sure whether digital marketing is right for your firm, let us help. We have over 20 years’ experience in helping law firms become more successful online, and our team of experts stay on top of the latest trends, updates and industry knowledge.

We’ll work collaboratively with you to create bespoke digital marketing strategies that fit the goals of your firm and are in line with your budget. Our team are transparent meaning you know your budget will be spent on marketing that we expect will see results.

 

Get in contact with the team today to find out about our range of digital marketing services.

  • 162%
  • increase in overall traffic from September 2022 to September 2023 for an SEO client.
  • 140%
  • increase in page one rankings from keywords from September 2022 to September 2023 for an SEO client.
  • 35%
  • increase in enquiry form fills since a clients new website went live.

See how we have helped our clients with their digital marketing.

A Guide to Law Firm Digital Marketing

1. Websites for law firms

A well-designed website is essential for any law firm looking to make an impact in the digital space. Your website serves as the online face of your law firm and should be visually appealing, easy to navigate, and provide valuable information to potential clients. Here are some key elements to consider when designing your law firm's website:

  • Professional design: Your website should reflect the professionalism and expertise of your law firm. Use clean and modern design elements, professional photography, and a colour scheme that aligns with your brand identity.

  • Clear navigation: Make it easy for users to find the information they are looking for by implementing clear and intuitive navigation menus.

  • Valuable content: Your website should provide valuable information to potential clients. Include informative articles, blog posts, and FAQs that address common legal questions and concerns. This will not only establish your law firm as a trusted source of legal advice but also improve your search engine rankings.

2. SEO for law firms

Search engine optimisation (SEO) is a critical component of any law firm's digital marketing strategy. SEO involves making changes to your website and content to improve its visibility in search engine results pages.

At Conscious, our SEO team will identify the  queries and phrases that potential clients are using to search for legal services. Then our legal copywriting team will incorporate these keywords naturally into your website content, including page titles, headings, and body text. Our SEO projects include local SEO, national SEO and digital PR.

3. Legal copywriting

Effective copywriting is crucial for law firms looking to attract and convert potential clients. Legal copywriting involves creating persuasive and compelling content that speaks to the needs and concerns of your target audience.

Our legal copywriting team can create service page content, blog posts, answer FAQs and more to ensure you have well-written and SEO optimised content in your digital marketing.

4. Paid advertising for law firms

In addition to organic search engine optimisation, law firms can also benefit from paid advertising to further enhance their online visibility. Paid advertising allows you to reach a wider audience and can be particularly effective for targeting specific demographics.

At Conscious we use:

  • Pay-per-click advertising through ads at the top of search engine results pages

  • Display advertising on relevant websites

  • Retargeting and remarketing through websites and social media

  • Social media advertising using LinkedIn, Facebook, Instagram and X (Twitter)

5. Social media for law firms

Social media platforms offer law firms a powerful tool for engaging with potential clients, building brand awareness, and establishing thought leadership.

Make sure to identify the social media platforms that are most relevant to your target audience. Facebook, LinkedIn, and X (Twitter) are popular choices for law firms. Create profiles on these platforms and ensure that your branding is consistent across all channels.

Your law firm can use social media to share informative blog posts, articles, and legal updates that are relevant to your audience. This will help to position your law firm as a thought leader in your industry by providing valuable insights and advice.

Social media is also a great place for two-way communication channel. Respond to comments, answer questions, and engage with your audience. This will help build trust and credibility for your law firm while also increasing brand loyalty.

Digital marketing is key to ensuring your law firm stands out from its competition, gets its content in front of the right people and showcases your firm’s expertise and knowledge

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What are the benefits of online marketing for law firms?

One of the key benefits of digital marketing for law firms is increased visibility. Digital marketing techniques such as search engine optimisation (SEO), paid advertising, and social media marketing can help law firms rank higher in search engine results pages, making it easier for potential clients to find them.

Another advantage of digital marketing for law firms is targeted marketing. Unlike traditional marketing methods, digital marketing allows law firms to target specific demographics and reach a more relevant audience. By using techniques such as search engine marketing and social media advertising, law firms can ensure that their marketing efforts are directed towards individuals who are actively seeking legal services or have a higher likelihood of requiring legal assistance.

In addition to increased visibility and targeted marketing, digital marketing can also contribute to improved credibility for law firms. A well-designed website, informative content, and positive online reviews can all help to establish a law firm as a trusted and reputable source of legal advice.

Digital marketing techniques such as content marketing and online reputation management can assist law firms in building a strong online reputation and gaining the trust of potential clients.

Digital Marketing FAQs

Do law firms need digital marketing?

We might be slightly biased, but absolutely! Digital marketing has become an indispensable tool for law firms looking to stay ahead in today's competitive legal industry. Here are a few reasons why your law firm should embrace digital marketing:

  1. Increased visibility

With most people using search engines to find legal services, having a strong online presence is crucial. Digital marketing techniques such as search engine optimisation (SEO) can help your law firm rank higher in search engine results pages, making it easier for potential clients to find you.

  1. Targeted marketing

Digital marketing allows you to reach a more relevant audience by targeting specific demographics. By using techniques such as search engine marketing and social media advertising, you can ensure that your marketing efforts are directed towards individuals who are actively seeking legal services or have a higher likelihood of requiring legal assistance.

  1. Improved credibility

A well-designed website, informative content, and positive online reviews can all contribute to establishing your law firm as a trusted and reputable source of legal advice. Digital marketing techniques such as content marketing and online reputation management can help you build a strong online reputation and gain the trust of potential clients.

Why is digital marketing important for law firms?

Digital marketing is hugely important for law firms because it helps you stand out from competitors. But not only that, it allows you to build brand awareness and credibility by sharing expert information and engaging directly with your clients. Marketing campaigns can help law firms build a strong online presence, reach a larger audience, and develop a loyal following.

Is digital marketing for law firms beneficial?

Yes, digital marketing can be very beneficial for law firms if expectations are realistic, goals have been set and the digital marketing is done well. Digital marketing is cost-effective and can be more targeted than traditional marketing, ultimately helping lawyers attract more clients, get more business, and generate more revenue for their firm. Digital marketing has endless possibilities for law firms, more so than traditional marketing so if your law firm isn’t currently investing in digital marketing, now is the time!

What digital marketing services should law firms use?

At Conscious, we specialise in digital marketing for law firms and know a thing or two about where you should put your budget. A well-designed website with high quality content is key. Paid advertising and search engine optimisation (SEO) will help your law firm get its content in front of the right people. Social media will help to increase brand awareness of your firm.

In addition, your firm should be monitoring its return on investment (ROI) so it can ensure its budget is being used effectively.

How much do lawyers spend on digital marketing?

How long is a piece of string? We know it’s not the answer you want. But we offer tailor-made digital marketing solutions so each budget depends on the firm, the appetite and your market. To give you an idea, we recommend that law firms spend 4% of their annual revenue on digital marketing. But in reality most firms are only spending c.1% according to the Professional Services Marketing Survey carried out by the Law Firm Marketing Club.

Why do lawyers need digital marketing?

It should be no surprise that your competitors are using digital marketing to get new clients, so this is one of the key reasons your law firm needs to be investing in digital marketing, otherwise you risk falling behind competitors.

What are the strategies for law firm digital marketing?

There are so many strategies for digital marketing for law firms, it really depends on what your goals are. Search engine optimisation will get your content in front of the right people, paid advertising will help increase enquiries in the short-term and social media and digital PR can help to build brand awareness and showcase your firm’s credibility.

What our clients say

The service we receive from Conscious is unparalleled. The team are responsive and helpful, and we have seen many successes in our digital marketing strategy with them. Chris has been our Account Manager from the start, and we have built up a great rapport with him that he feels like an extension of our team. If we ever need support with a new digital marketing idea, whether that be social media, branding and design or our website, Conscious is our first point of call.

Chris Milligan, Senior Partner — Bird & Co Solicitors

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