SEO Services for Solicitors & Law Firms

With Conscious, you can rely on our wealth of expertise and knowledge about the SEO landscape in the legal sector.   

Since we only do SEO for the legal sector, our sector-specific knowledge means that we can spend less time on research than other agencies and spend more time getting your law firm results.

We believe that SEO isn’t just about getting your law firm’s site to No.1 in Google with a handful of keywords. It is in fact made up of hundreds of different elements to drive those all-important visitors to your website and thus enquiries into your firm. All this takes time, skill, knowledge, and patience.

Our SEO team take part in ongoing training, stay up to date on relevant industry news, updates, and changes to ensure they are helping their law firm clients to become successful online. 

Find out how we can support your law firm’s SEO today

  • 160%
  • increase in organic users and 259% increase in enquiry form fills when comparing 2022 vs 2021.
  • 142%
  • increase in organic users and 63% increase in enquiry form fills when comparing 2022 vs 2021.
  • 300%
  • increase in enquiry form fills when comparing 2022 vs 2021.

See how we help clients with their SEO

What are the benefits of SEO for solicitors and law firms?

Search Engine Optimisation (SEO) offers numerous benefits for law firms in today's digital landscape. Here are some key advantages:

Increased Online Visibility

SEO helps law firms improve their organic search rankings, resulting in higher visibility in search engine results pages (SERPs). This increased visibility allows potential clients to find your law firm when they search for relevant keywords and phrases.

Targeted Traffic

SEO helps attract highly targeted traffic to your law firm's website. By optimising your website for specific keywords related to your legal practice areas, you can attract potential clients who are actively searching for legal services you offer.


SEO is a cost-effective marketing strategy compared to traditional forms of advertising. While it requires an initial investment, the long-term benefits can outweigh the costs. Once your website ranks well in search engines, you can attract continuous organic traffic without ongoing advertising expenses.

Enhanced User Experience

SEO involves optimising your website's structure, navigation, and content, resulting in an improved user experience. A user-friendly website with easy navigation, fast loading speed, and relevant content keeps visitors engaged and encourages them to explore further.

Credibility and Trust

Higher search engine rankings instil trust and credibility in potential clients. When your law firm appears at the top of search results, it suggests that you are a reputable and authoritative source in your field, making potential clients more likely to choose your services.

Competitive Advantage

In the competitive legal industry, SEO can give your law firm a competitive edge. By outranking your competitors in search results, you increase the likelihood of attracting potential clients who are searching for legal services.

Local Search Optimisation

Local SEO strategies can help law firms target clients in specific geographic areas. Optimising your website for local keywords, creating local business listings, and leveraging online reviews can boost your visibility in local search results.

Long-Term Results

Unlike some marketing strategies that yield short-term results, SEO is a long-term investment. By consistently optimising your website and producing high-quality content, you can maintain and improve your search rankings over time, resulting in sustained traffic and leads.

In summary, SEO offers law firms the opportunity to increase online visibility, attract targeted traffic, enhance user experience, build credibility, and gain a competitive advantage in the digital landscape. By implementing effective SEO strategies, law firms can effectively connect with potential clients and grow their business.

Get started with an SEO audit

An SEO audit is the first step in any SEO project. It reviews your current position and identifies key areas which should be fixed, before investing in ongoing SEO to improve the volume and quality of leads via your website.

With your SEO audit, we will assess the suitability of your website as a lead-generating tool by performing a detailed technical and content audit of your website. You will be given a comprehensive report with a list of actionable insights over the next 6 to 12 months.

Find out more

Who we work with


How our team support SEO for solicitors

The SEO team at Conscious is rapidly growing due our increased successes in getting strong results in SEO for law firms.

Jamie Stevens is our Head of SEO and has worked within the SEO industry for 11 years, and specifically within the legal sector for 9 years.

Our Search Marketing team and in-house experts are all specialists in usability, technical marketing, insights, analytics, and website conversion. We deliver Search Marketing strategies which are bespoke to your law firm’s goals and are built on a detailed understanding of how your firm’s audience find your site, behave, and currently enquire.

The SEO team work collaboratively with the Digital PR, PPC, Social Media and Account Management Teams.

A guide to SEO for solicitors and law firms

To achieve success within SEO, we analyse:

  • Who your audience is – current and desired
  • Where your audience are online
  • What your audience search for – relating to your firm’s offering
  • Why your audience turns to search engines

The following represent our core focuses when developing an Search Engine Optimisation strategy:

1. SEO Audit

We offer a technical audit of your website to identify any technical issues, content opportunities, and areas for improvement

2. SEO Content Writing

Then, if you want your website to begin its ascent up the rankings, you’ll need to start writing effective SEO copy. That might sound simple at first, but it will likely take quite a bit of practice, as well as some good old trial and error before you are able to fully get the hang of it.

We offer in depth keyword and competitor research, so we spend our time targeting keywords that are realistic and valuable.

3. Usability

What many people fail to realise is that SEO isn’t just concerned with words on a page. It’s also about making sure your content is easily accessible and your website is as user-friendly as possible.

Don’t know how to structure your URLs, index your website, measure site speed, or change the meta title of a page? If you want to implement effective SEO, you’ll need to learn all this and more! If your website is hard to use, it could be a sign that it’s time to redesign your law firm’s website.

4. Digital PR and Outreach

Then, we recommend some outreach link building and digital PR to increase the authority of your website and for further brand awareness. We create high quality link-building and digital PR opportunities on reputable sites to increase your website’s authority in Google and increase brand awareness for your law firm.

SEO-optimised content includes keywords to bring traffic to your page, but also creates digestible content so they stay on the page. This means your website can appear higher on search engine results pages (SERPs) and stand out from the competition.

SEO for Law Firms FAQs

What does a law firm SEO strategy consist of?

An SEO strategy consists of many different factors. Firstly, there is finding and fixing any technical issues that may be making it harder for Google to understand the structure of your website or fix any errors. Afterwards, it is important to look at the content for key services on your website and see how it can be improved. In some cases, this can just be a case of adding some keywords to existing content, and in other cases, a full rewrite of a page may be needed. We also look at the authority of your firm’s website in comparison to your competitors and look to improve it through digital PR and link building.

What is link building?

Link building is the process of gaining backlinks to your law firm’s website from other reputable websites to increase the authority of your website. Our digital PR team reach out to bloggers and journalists to gain these links.

How important is SEO for law firms?

SEO is essential for law firms in a competitive online world. There is no point in having a website that looks good if it is not performing well on search engines and bringing in traffic. All service pages, blog posts and FAQ pages should be optimised for SEO to outperform your competitors.

How do law firms benefit from SEO?

SEO is a hugely beneficial strategy for solicitors and law firms. Some of the benefits of SEO for law firms include:

  • Higher placement on Google and other search engines
  • Ranking for multiple search terms and keywords
  • Increased brand awareness
  • Attracting the right traffic to your website
  • Making your content more well-written and accessible
  • A better website structure
  • More enquiries

Why do I need an SEO audit?

An SEO audit allows you to identify what is working and areas for improvement so you can create a tailor-made SEO strategy that is going to help your law firm become more successful online.

What our clients say

The team at Conscious Solutions are extremely knowledgeable and responsive and has been a huge asset to our digital marketing. We have been very pleased with the ideas they have developed for our SEO and Digital PR strategy and have seen our brand awareness and enquiries increase as a result. We are now considered thought leaders in our industry and are one of the go-to sources for data breach news and advice.”

Richard Forrest, Legal Director— Hayes Connor

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