Local SEO

Local SEO for Solicitors and Law Firms

What is Local SEO?

A local SEO campaign aims to achieve and retain high search engine visibility for your business and service areas which are relevant to your local audience. It focuses on local map pack rankings as well as organic SERP results with local modifiers. This drives highly relevant, localised traffic to the appropriate pages of your website.

Local SEO for solicitors works in a similar way as national SEO yet concentrates the majority of efforts on the geographical areas of your service.  

Why do Local SEO for your law firm?

Someone seeking professional legal advice in Wales wouldn’t necessarily want to enquire with a firm in London.  A local firm with a familiar location and a welcoming brand will make that enquiry a lot more likely to happen, therefore giving a higher rate of conversions.

Our local SEO services for solicitors and law firms concentrate on three core aspects: -

  1. Service Page & Content silos – We ensure that the service pages of your website are well-optimised and when needed we also create hyper-localised versions of pages to give you an edge over your competitors. 
  2. Google Business Profile – Making sure that you have a Google Business Profile and that it is optimised correctly is essential for showing up in the “map pack” of the organic search results. This is the list of three local businesses that appear at the top of local search results. 
  3. Citations and NAP – NAP stands for name, address, and phone number.  These need to be consistent everywhere they appear on the internet.

Our Local SEO package will help your firm to be found for the services that you offer in the city, town or area that your office(s) are based in. This drives highly relevant, localised traffic to your appropriate pages.

The six-stage SEO cycle

1. Research and analysis
2. Keyword & landing page opportunities 3. Onsite analysis and amendments
4. Content analysis and set up
5. Marketing and link acquisition
6. Tracking and reporting

Why should you choose Conscious for your Local SEO?


Assume the fully loaded hourly cost of a junior marketing/senior admin person is £30/hour; how much of this time and budget would be devoted to SEO? Not a huge amount. When you choose Conscious' SEO service, you’re paying for a whole team to dedicate 100% of their time to SEO. That’s excellent value for money.


An agency like us has more “brainpower”.We live and breathe local search marketing for the legal sector. You’ll have a whole team on your side, with knowledge of the best strategy to get you the most cases for your law firm.


When the employee handling your SEO goes sick/out of the office,we’re still working on your behalf.

Forward Thinking

Not only are we experts at what to do in digital marketing today, but we’re constantly looking around the corner.

New Technology

We take time to learn the various tools that help make your digital marketing a success.

What is included in Local SEO for law firms?

Initial Set Up:

  • Keyword research
  • Benchmark ranking report
  • Local competitor ranking analysis
  • Gmail account set up (if needed)
  • Google Business Profile (GBP)
  • Google Analytics set up (if needed)
  • Goal conversion set up
  • Google Search Console set up (if needed)
  • Copywriting briefing call

Set up (including initial site audit)

  • Title tags
  • H1 analysis
  • Audit of contact pages
  • Basic duplicate content review
  • Basic technical healthcheck
  • Implement actions from site audit

Monthly off-site

  • Submission of localised business profiles
  • Buildiing Google Business Profile (GBP)
  • Monitoring NAP consistency
  • Digital PR/Outreach (Depending on spend)

Monthly on-site

  • Audit and tweaks of content
  • Writing of new content (if needed)
  • Internal linking
  • Website healthcheck

Monthly reporting

  • Monthly activity report
  • Localised ranking reports
  • Citations reports
  • Google Business Profile (GBP)
  • Traffic volumes
  • Goal completions

Annual project review*

  • Basic technical healthcheck
  • Competitor analysis
  • Content audit
  • Planning & budget setting for the next 12 months
  • Ruler Analytics call tracking


Alternatively, go ahead and fill in the simple form below, there is a second page after this, and then your audit report is automatically prepared.  Please feel free to email sales@conscious.co.uk with any feedback on the process or if you'd like to discuss your audit results.

Make sure you download the PDF report as the online version is only available for 72 hours.