National SEO

National SEO for Solicitors and Law firms

National SEO is the process of gaining maximum visibility and engagement within search engines’ “organic” results pages. For many services, this can be done nationwide.

The rule of thumb is that the better visibility your firm has in search engines, the more traffic your site will gain.  Concentrating on a good click through rates (CTR) will potentially generate more enquiries and business.

The quality of traffic is key – optimising your site based on a clever natural mix of search terms is how you start bringing relevant visitors to your site.

Our tailored SEO strategies for law firms help your site be seen across several relevant search terms, where a relevant audience are ready and waiting to engage with you.

We provide a combination of services that may include:

  • Keyword research
  • Competitor analysis
  • Audience research
  • Conversion analysis
  • Technical audits & amendments
  • Blogging
  • Content creation
  • Blogger outreach
  • Localised site profiling
  • Digital PR

How do we track and measure national SEO for law firms?

Ranking reports – after identifying current and new keyword opportunities, we track the performance of your firm’s site against several keywords to determine an element of growth.

Google Analytics & Google Search Console – the Holy Grail of any site.  Although reports can be bespoke, we tend to track & measure metrics such as organic traffic and conversions such as form completions and phone calls. 

Call Tracking – Our partner of choice enables a solution to track each phone call and report back which marketing medium that phone call came from. This allows us to delve deeper into the impact of our SEO services and how many phone call enquires we have delivered via our SEO campaign. This software can also track form fills, call back requests and other conversions.

The six-stage SEO cycle

1. Research and analysis
2. Keyword & landing page opportunities 3. Onsite analysis and amendments
4. Content analysis and set up
5. Marketing and link acquisition
6. Tracking and reporting

Why should you choose Conscious for your National SEO?


Assume the fully loaded hourly cost of a junior marketing/senior admin person is £30/hour; how much of this time and budget would be devoted to SEO? Not a huge amount. When you choose Conscious' SEO service, you’re paying for a whole team to dedicate 100% of their time to SEO. That’s excellent value for money.


An agency like us has more “brainpower”.We live and breathe local search marketing for the legal sector. You’ll have a whole team on your side, with knowledge of the best strategy to get you the most cases for your law firm.


When the employee handling your SEO goes sick/out of the office,we’re still working on your behalf.

Forward Thinking

Not only are we experts at what to do in digital marketing today, but we’re constantly looking around the corner.

New Technology

We take time to learn the various tools that help make your digital marketing a success.

What is included in National SEO for law firms?

Initial Set Up:

  • Keyword research
  • Benchmark ranking report
  • Local competitor ranking analysis
  • Gmail account set up (if needed)
  • Google Business Profile (GBP)
  • Google Analytics set up (if needed)
  • Goal conversion set up
  • Google Search Console set up (if needed)
  • Copywriting briefing call

Set up (including initial site audit)

  • Title tags
  • H1 analysis
  • Audit of contact pages
  • Basic duplicate content review
  • Basic technical healthcheck
  • Implement actions from site audit

Monthly off-site

  • Submission of localised business profiles
  • Buildiing Google Business Profile (GBP)
  • Monitoring NAP consistency
  • Digital PR/Outreach (Depending on spend)

Monthly on-site

  • Audit and tweaks of content
  • Writing of new content (if needed)
  • Internal linking
  • Website healthcheck

Monthly reporting

  • Monthly activity report
  • Localised ranking reports
  • Citations reports
  • Google Business Profile (GBP)
  • Traffic volumes
  • Goal completions

Annual project review*

  • Basic technical healthcheck
  • Competitor analysis
  • Content audit
  • Planning & budget setting for the next 12 months
  • Ruler Analytics call tracking