Helping Hayes Connor Rank for Key Phrases with Digital PR and SEO

Hayes Connor specialises in securing compensation for victims of Data Breaches, and today, they are home to one of the largest teams of data breach experts in the country.

How long have you been working with Conscious?

Hayes Connor has been working with the team at Conscious Solutions since 2019 on a number of projects. To start with, we enlisted the help of Conscious with our X (formerly known as Twitter) account and national SEO. 

After success in both of these areas, Conscious took on the management of our website and all of our digital marketing activity, which includes SEO, Paid Advertising, Social Media and Digital PR. 

We have continued to work with Conscious Solutions in all these areas since 2020 and have seen many successes from our projects.

What were your firm’s goals for this campaign?

We have always been a leading firm in the ‘data breach claims’ market, but competition was steadily growing, and we wanted to cement ourselves as the market leader. Initially, we wanted to increase the brand awareness of our firm organically, which is why we were interested in a National SEO strategy early on. 

After success with SEO, we implemented a Paid Advertising campaign, Digital PR campaign and Social Media strategy to further increase our brand awareness and help us to be seen as thought leaders in the industry. We chose Conscious Solutions as our agency because we were confident in their legal sector knowledge, and we like their collaborative working approach with regular Account Management meetings, catch ups and valuable resources shared with us.

How would you describe the team at Conscious?

  • Collaborative

    Our experience with the team at Conscious Solutions has been very collaborative. We have contact with several team members on our differing projects and are kept up to date with the progress that is being made. The team ask for our ideas and help bring our expertise to life in a number of ways. 

  • Responsive 

    I never have to worry about something getting done with Conscious; the team are very responsive and keeps us in the loop for all projects. We have regular contact and catch-ups with the relevant numbers of the team.

  • Knowledgeable

    The team at Conscious have a good level of knowledge about the legal sector, which helps them to create interesting and valuable content for our website that is also SEO-optimised.

What successes have you seen from the campaign?

We have seen our brand awareness continue to grow, have become more well-respected in the industry with regular expert commentary published in reputable news outlets as well as continuing to drive new enquiries from the website. 

Some notable successes have been:

  • We rank position 1 for ‘data breach solicitors’ which is one of the highest volume keywords in our niche
  • When comparing October 2022 to October 2023, organic clicks increased by 327.7% from 3,531 to 15,103
  • Keywords ranking on page 1 increased from 53 to 56 compared to last month in October 2023
  • Overall conversions have increased from 662 in October 2022 to 1,161 in October 2023
  • News coverage in a number of publications, including BBC, Express and Star, Strategic Risk, Staffordshire Live, Local Gov, Daily Mail, Cyber News, London Loves Business and Bristol Post.

What are the benefits of Digital PR for your firm?

Digital PR has increased traffic to our website and has seen us become a major thought leader in the industry. We are often approached by journalists and publications to give expert commentary on the latest data breach stories.

What are your next steps for Digital PR?

We are going to continue to work with the Digital PR team at Conscious to comment on the latest data breaches with our expert commentary and undertake dome data-led campaigns in addition to increase our firm’s brand awareness and thought leadership further.

What Hayes Connor said...

The team at Conscious Solutions are extremely knowledgeable and responsive and have been a huge asset to our digital marketing. We have been very pleased with the ideas they have developed for our SEO and Digital PR strategy and have seen our brand awareness and enquiries increase as a result. We are now seen as thought leaders in our industry and are one of the go-to sources for data breach news and advice.

Hayes Connor team

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