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How law firms can reach a local online audience
It’s easy for smaller Law firm’s to think that they are losing out on Search Engine visibility to bigger firm’s in their local geographic areas.
Ever since Google have been rolling out these militant updates such as Panda, it’s become more and more difficult to gain that much needed visibility to drive those all important visitors to your firm’s site.
Google have now merged Google Places, Google+ and Maps into Google My Business, which can help firms of all size gain geographically local searchengine visibility, connecting you directly with clients and prospects. Google My Business puts your law firmsinformation on search results, Google Maps and Google + so that people can find you across multiple devices.
Google My Business allows businesses to manage important information, such as their location, contact details, profiles, office pictures, opening hours and map pins, which, with a bit of time and know-how, will grow higher in the localised rankings.
Setting up you’re Google My Business profile correctly will allow people to have the right information at the right time, whether it’s directions to one of your firm’s offices, or a click-to-call phone number, making it easier for people to contact your firm.
The only, yet important, difference with Google My Business is that now all Google’s additional features are grouped together in one easy to manage place and can be updated from the one user portal – great news if your law firm has multiple offices.
Google My Business helps you interact a bit of a fan base. Your clients can show their appreciation and gratitude with rating and reviews (which we all
know work well for marketing and what we call the Hierarchy of Belief) and use the +1 button to endorse your law firm’s services. It’s more important than
ever to be active on Google+ since the launch of My Business.
Google’s existing features such as Google Places and Google+ pages will automatically be upgraded to Google My Business, so you don’t have to worry about setting up multiple profiles. If you haven’t set up any local profiles for you law firm yet, you can easily do so by going to Google My Business.
Making the most of these features is definitely worthwhile, no matter how large of small your law firm is. The more active you are across the web, what we call your “digital footprint” (don’t forget Twitter, Facebook & LinkedIn!) the more likely you are to show you on localised search, maps and G+.