Maddie Platt
 

Christmas Marketing for Law Firms: Why It's Time to Get Festive

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So, full disclosure, I used ChatGPT to come up with a festive blog post title. Granted it turned out quite cringey, but I kind of like it. I’ll admit that I can be a Scrooge – I pretty much hate all Christmas songs, and can’t bear to go...

Branding for law firms: how to create a strong, long-lasting brand

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Having a strong brand is essential for differentiating your law firm from others and building trust with potential clients. A well-crafted law firm brand does more than just create recognition—it communicates your firm's values, professionalism,...

Top 20 Tips for National SEO for Lawyers in 2024

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National SEO for law firms is essential to creating a strong online presence that attracts new clients. Understanding the importance of law firm SEO and implementing a comprehensive law firm SEO strategy are crucial steps. At Conscious Solutions, we...

Nearly a Year on From Twitter Changing to X: What Does Your Law Firm Need to Know?

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In July 2023, Elon Musk confirmed that Twitter would rebrand to X . At Conscious (and I don’t think we were alone!), we initially thought there would be a quick change back to Twitter, and that Elon’s other changes wouldn’t last. But, here...

Why is your law firm's branding important, and how can you use digital marketing to showcase your brand?

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As a law firm, you might think that branding isn’t very important. Of course, people choose to work with your firm based on your reputation, experience and expertise, right? Although these elements are very important for generating new work for your...

Should Your Law Firm Respond to Negative Online Reviews?

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What clients say about you online is somewhat out of your control. Of course, you can believe that you have provided a client with an excellent service, but they might disagree and then turn to a third-party review site or social media to leave your firm a...

10 Quick Wins for Your Law Firm's Digital Marketing

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Whether you are a team of one, two or ten, time is the biggest enemy of a law firm marketer. I’ve been there! However, there are a few things that should be prioritised over other aspects. If you are a small team, you might not have time to implement...

What's the deal with Google Business Profile (GBP) and Bing Places, and how can your law firm verify its listing?

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You might think this is the simplest part of investing in your law firm’s search engine optimisation (SEO) strategy, but when it comes to the world of SEO, sometimes it’s never as straight forward as it seems! So, how can your law firm verify...

How can social media build trust with law firm clients?

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Social media really has revolutionised the way we connect, share information, and build relationships. And it gives an excellent opportunity for law firms to reach their clients. By leveraging social media platforms effectively, law firms can not only...

Five tools to help your law firm win at social media

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It’s hopefully not a surprise to you that social media can be a great tool for law firms. According to a recent study , social media is now a top sales channel for a quarter of UK small businesses. And what’s to say your law firm can’t be...

The Importance of Regular Content for Your Law Firm Blog

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Having a strong online presence is crucial for any business, and law firms are no exception. One effective way to enhance your online presence is by creating and maintaining a blog on your law firm's website. A law firm blog not only showcases...

How do you promote a small law firm?

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Digital marketing should be high on your list of priorities as a small law firm. Digital marketing can be a low-cost way to increase brand awareness, drive more traffic to your website and convert more clients. The tactics don’t differ greatly from...

Year 2 Charity of the Year Update

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We’ve hit the ground running with our second year of supporting Gympanzees , our charity of the year for 2022 and 2023. Gympanzees is a Bristol-based charity that want to build the UK’s first fully inclusive leisure centre....

How can law firms generate higher quality conversions?

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A report by Ruler Analytics sampled 100 million data points across 14 industries and highlighted some interesting points including conversion rates for law firms. In this blog post, we look at some of the statistics found in their report and discuss ways law...

2022 Advent Calendar Marketing Campaign

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Wow, 2022 marked eight years of our infamous advent calendar – and it was our most entered year yet! First, let me start by thanking all the wonderful companies who took part in 2022. We really appreciate your ongoing support and partnerships! This...

How to use your marketing to build trust with your clients

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If you’ve been to one of David’s webinars, you will have heard the ‘know, like, trust’ mantra which states that clients must know you, like you and trust you to do business with you. Therefore, it’s important to show your...

Nine Top Tips for Law Firm Marketers

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Just because you are a law firm, it doesn’t mean you can’t show off your firm’s personality through your marketing efforts. Marketing is a great place to build customer trust, familiarity and establish your authority by showing your...

Professional Indemnity Insurance (PII) and your firm's website

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PII ensures that your firm can compensate clients for loss or damage which results from negligent service or advice. It is compulsory for law firms regulated by the SRA to have PII. To achieve the best result you can with your PII premium, it is important...

It's 404 Day...why should your firm care?

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Yes, there is a ‘national day’ for everything. Is it getting a bit out of hand? Possibly. Will we still use these days as an opportunity to educate and inform? Definitely. So, what is 404 day and why should it matter to you? Read on to find...

Our 2022-2023 Charity of the Year

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In October 2021, as a team, we voted for a new charity of the year. We had four excellent charities nominated by members of our team – Cancer Research UK , Gympanzees , Place2B and Bristol Hospitality Network . ...

Should your law firm be investing time in TikTok?

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Law firms and TikTok, do they go together? Well, already amassing 755 million active users, TikTok is going from strength to strength and attracting wider audiences than just Gen-Zers. So, can your firm be utilising TikTok? ...

The Law Management Section Annual Conference 2021

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The Law Management Section Annual Conference 2021 The Law Society’s annual Law Management Section Conference is designed for leaders in law firms and legal businesses. The event boasted a mix of plenaries and panel-session...