Maddie Platt

Every year, our Head of Design, Tracey , brings my Christmas marketing ideas to life in a way that feels creative, cohesive, and distinctly Conscious. From our Advent Calendar campaigns to our festive social posts, our Christmas content always has a clear...

With over 20 years of experience in paid media, Alona Mackay has joined Conscious full-time as our new Head of PPC. Having worked with us on a consultancy basis for over a decade, Alona knows our clients, our values and the unique challenges law firms face...

So, your law firm’s website is showing its age. You’ve seen the signs, and now you’re considering the next step. But what do you actually get from a website redesign in 2025, beyond a sleeker look? The answer: smarter performance,...

In the legal world, five years likely pass in the blink of an eye, with familiar routines, similar metrics for success, and not much need for change. But online? Five years is a lifetime, and what success looks like is constantly changing. If your law...

LinkedIn marketing for lawyers might seem simple on the surface. We’re all familiar with the posts where firms promote their services and highlight why they’re the most trusted in the UK. But what really draws both firms and clients to LinkedIn...

The Problem: A Sudden Drop in LinkedIn Impressions We recently received an email from a client who, like many others, was experiencing a perplexing issue: a sudden and significant drop in LinkedIn post impressions. Despite maintaining...

LinkedIn is in the process of rolling out impression counts on comments you or your company page writes on the platform to help users ‘gain insights on the impact within your LinkedIn community’. What’s an impression?...

Social media can feel overwhelming – it’s an endlessly evolving landscape that the next generation is inevitably hinged to. But with the right approach, it can be an incredibly powerful tool that your law firm can utilise to make the most out of...

It’s 2025, and gone are the days when you could just add a ‘1’ and a ‘!’ at the end of your passwords to keep your accounts secure (you know who you are!). Hackers and scammers are using more sophisticated tools and methods than...

As a marketer, I like to think I am “in the know” with awareness days, and whilst there is a national day for pretty much everything, my colleague Angela introduced Conscious to Brew Monday at the end of last year. I can’t believe...

Well, we called it! If you remember our Social Media trends you’ll actually want to implement in 2024 article from last year; you’ll see that we predicted that social media would change rapidly in 2024 but that the key themes in trends to...

Law firms using AI is a contentious subject for clients and legal sector employees that is often shrouded in uncertainty and apprehension. The most effective way to soothe the anxieties around AI for law firms is to get to know it, see if it works for you,...

So, full disclosure, I used ChatGPT to come up with a festive blog post title. Granted it turned out quite cringey, but I kind of like it. I’ll admit that I can be a Scrooge – I pretty much hate all Christmas songs, and can’t bear to go...

Having a strong brand is essential for differentiating your law firm from others and building trust with potential clients. A well-crafted law firm brand does more than just create recognition—it communicates your firm's values, professionalism,...

You wouldn’t build a house without first laying down the foundations, so why would you share content on your law firm's social media without a strategy or calendar in place first? Having a social media calendar in place for your law firm is...

It’s been a whole year since the launch of Threads, the text-based app rival to X (formerly Twitter), and a lot has happened since then. In this blog we look at how the Threads app has evolved in the last twelve months since it launched, its key...

National SEO for law firms is essential to creating a strong online presence that attracts new clients. Understanding the importance of law firm SEO and implementing a comprehensive law firm SEO strategy are crucial steps. At Conscious Solutions, we...

In July 2023, Elon Musk confirmed that Twitter would rebrand to X . At Conscious (and I don’t think we were alone!), we initially thought there would be a quick change back to Twitter, and that Elon’s other changes wouldn’t last. But, here...

As a law firm, you might think that branding isn’t very important. Of course, people choose to work with your firm based on your reputation, experience and expertise, right? Although these elements are very important for generating new work for your...

What clients say about you online is somewhat out of your control. Of course, you can believe that you have provided a client with an excellent service, but they might disagree and then turn to a third-party review site or social media to leave your firm a...

Whether you are a team of one, two or ten, time is the biggest enemy of a law firm marketer. I’ve been there! However, there are a few things that should be prioritised over other aspects. If you are a small team, you might not have time to implement...

You might think this is the simplest part of investing in your law firm’s search engine optimisation (SEO) strategy, but when it comes to the world of SEO, sometimes it’s never as straight forward as it seems! So, how can your law firm verify...

The world of social media has been tumultuous in 2023. From Elon Musk taking over X (formerly Twitter), to the massive expansion of AI use, to the scrutiny that social media giants have come under to keep their platforms safe. Social media is...

Today I did something that half my colleagues didn’t approve of. I dropped the C-bomb at work. Christmas. No, before you ask, it is absolutely not too early to start thinking about it in the marketing world. The essence of a successful marketing...

Choosing the right social media platforms for your firm can seem a little daunting – there are so many out there! It can be tempting to just join them all and hope for the best, but there is a more logical way to decide which platform best suits your...

Social media really has revolutionised the way we connect, share information, and build relationships. And it gives an excellent opportunity for law firms to reach their clients. By leveraging social media platforms effectively, law firms can not only...

It’s hopefully not a surprise to you that social media can be a great tool for law firms. According to a recent study , social media is now a top sales channel for a quarter of UK small businesses. And what’s to say your law firm can’t be...

Having a strong online presence is crucial for any business, and law firms are no exception. One effective way to enhance your online presence is by creating and maintaining a blog on your law firm's website. A law firm blog not only showcases...

Have you heard of Threads? There’s a new social media app in town, and based on current sign-ups, it’s looking like it’s going to be big. According to founder, Mark Zuckerberg, ten million users signed up for Meta's newly launched...

We regularly talk to our clients and colleagues in the legal sector about the importance of investing time in a personal brand to carve out an identity online. It’s likely you already have a personal brand from when people meet you at events and...

Have you ever wondered how other law firms maintain their competitive edge online? Are you curious about how a competing firm is excelling in social media, but unsure what their strategy might be? Social media platforms play a vital role in enabling law...

Digital marketing should be high on your list of priorities as a small law firm. Digital marketing can be a low-cost way to increase brand awareness, drive more traffic to your website and convert more clients. The tactics don’t differ greatly from...

It’s no secret that social media is a beneficial tool for law firms and there are several compelling reasons why your law firm should be investing its time in this area of marketing. The UK was home to 49.45 million users aged 18 and above using...

We’ve hit the ground running with our second year of supporting Gympanzees , our charity of the year for 2022 and 2023. Gympanzees is a Bristol-based charity that want to build the UK’s first fully inclusive leisure centre....

In today's digital age, social media has become an essential tool for businesses to connect with their audience and promote their brand - and law firms are no exception to this rule. With millions of people using social media daily, it provides an...

A report by Ruler Analytics sampled 100 million data points across 14 industries and highlighted some interesting points including conversion rates for law firms. In this blog post, we look at some of the statistics found in their report and discuss ways law...

New year: new social media strategy. There’s something refreshing about the start of a brand-new year - a chance to kick start your digital marketing efforts and try out new things. If you haven’t been making the most of your law firm’s...

Wow, 2022 marked eight years of our infamous advent calendar – and it was our most entered year yet! First, let me start by thanking all the wonderful companies who took part in 2022. We really appreciate your ongoing support and partnerships! This...

Have you recently been tasked with managing your law firm’s social media platforms? We appreciate that with solicitors’ caseloads, paperwork, client meetings and the other hundred things spread across their ever-growing to-do...

What are social media trends? Social media trends represent topics or ideas that are popular and feature regularly within social media discourse and /or content, or what multiple (typically hundreds or thousands) of users are...

What is accessible social media marketing? Our definition is simple. Accessible social media marketing is the use of inclusive design practices and features that make it possible for users to fully experience your law firm’s...

If you’ve been to one of David’s webinars, you will have heard the ‘know, like, trust’ mantra which states that clients must know you, like you and trust you to do business with you. Therefore, it’s important to show your...

Just because you are a law firm, it doesn’t mean you can’t show off your firm’s personality through your marketing efforts. Marketing is a great place to build customer trust, familiarity and establish your authority by showing your...

PII ensures that your firm can compensate clients for loss or damage which results from negligent service or advice. It is compulsory for law firms regulated by the SRA to have PII. To achieve the best result you can with your PII premium, it is important...

It’s been a couple of months since we launched our Conscious Conversations sessions. This month, we’re hosting our third session. I had the honour of hosting the first-ever session about making the most out of hidden gems on social media. We...

Yes, there is a ‘national day’ for everything. Is it getting a bit out of hand? Possibly. Will we still use these days as an opportunity to educate and inform? Definitely. So, what is 404 day and why should it matter to you? Read on to find...

In October 2021, as a team, we voted for a new charity of the year. We had four excellent charities nominated by members of our team – Cancer Research UK , Gympanzees , Place2B and Bristol Hospitality Network . ...

Law firms and TikTok, do they go together? Well, already amassing 755 million active users, TikTok is going from strength to strength and attracting wider audiences than just Gen-Zers. So, can your firm be utilising TikTok? ...

Social media is constantly evolving and especially in the last two years during the pandemic. As we went into lockdown and people were furloughed, and even now, as we head into a more hybrid form of work, our online habits have changed dramatically. With...

It’s easily done. You don’t have much time for social media, so you don’t log in and post for a while. Months go by. Then suddenly you decide to log back into your social media accounts but for the life of you, you can’t remember your...

The Law Management Section Annual Conference 2021 The Law Society’s annual Law Management Section Conference is designed for leaders in law firms and legal businesses. The event boasted a mix of plenaries and panel-session...

I suspect by this point in the year, you’re all settled into (the phrase I despise) ‘the new normal’. Yet, that’s what it really has become. As the vast majority of us at Conscious continue to work from home, it seems clear that this...

I’m ashamed to say that one of the first things I do when I receive bad service or a faulty product is to go on Twitter and tweet about it, tagging the offending business in hope of a response. But then, it appears I’m not the only one....

Visuals are becoming increasingly important on social media these days. Did you know that 90% of the information transmitted to the brain is visual? Did you also know that people process visual information 60,000 times faster than text? * Considering...

As the saying goes, if something seems too good to be true, then it probably is. As a Social Media Manager, I long for the days before the introduction of elaborate algorithms that have made getting your voice to cut through the ever-increasing noise on...