I’d like to share an exciting opportunity for your law firm to learn how to do better marketing and business development in 2024. The Law Firm Marketing Club (LFMC) is excited to announce the launch of its annual Professional Services Marketing...
Today I did something that half my colleagues didn’t approve of. I dropped the C-bomb at work. Christmas. No, before you ask, it is absolutely not too early to start thinking about it in the marketing world. The essence of a successful marketing...
What are clients seeking from law firms? While we may speculate, how frequently do we have the chance to engage directly with clients and receive authentic feedback about needs and expectations? The Law Firm Marketing Club (LFMC) recently...
Law firm recruitment and retention are two huge challenges at present. Collaboration between recruitment, human resources, business development, and marketing roles is essential – but could fee earners be supporting recruitment and retention too? ...
In the bustling world of law firms, where intellect, innovation, and adaptability are paramount, a relatively new trend promises to enrich the legal landscape: intergenerational working. Five generations can now be found in the modern workplace. As a result,...
This week, I was asked: “Should I accept requests on LinkedIn from anyone?” The answer, of course, depends entirely on your objectives. A better question might have been: “Will accepting this person’s request on LinkedIn and...
Why should law firms join the Law Firm Marketing Club? You may recall that in June 2023, Conscious Solutions acquired the Law Firm Marketing Club (LFMC) . I’m Sophia, the Community Manager, and I’m learning from...
Have you heard of Threads? There’s a new social media app in town, and based on current sign-ups, it’s looking like it’s going to be big. According to founder, Mark Zuckerberg, ten million users signed up for Meta's newly...
We regularly talk to our clients and colleagues in the legal sector about the importance of investing time in a personal brand to carve out an identity online. It’s likely you already have a personal brand from when people meet you at events and...
Have you ever wondered how other law firms maintain their competitive edge online? Are you curious about how a competing firm is excelling in social media, but unsure what their strategy might be? Social media platforms play a vital role in enabling law...
It’s no secret that social media is a beneficial tool for law firms and there are several compelling reasons why your law firm should be investing its time in this area of marketing. The UK was home to 49.45 million users aged 18 and above...
In today's digital age, social media has become an essential tool for businesses to connect with their audience and promote their brand - and law firms are no exception to this rule. With millions of people using social media daily, it provides an...
New year: new social media strategy. There’s something refreshing about the start of a brand-new year - a chance to kick start your digital marketing efforts and try out new things. If you haven’t been making the most of your law...
Have you recently been tasked with managing your law firm’s social media platforms? We appreciate that with solicitors’ caseloads, paperwork, client meetings and the other hundred things spread across their ever-growing to-do...
What are social media trends? Social media trends represent topics or ideas that are popular and feature regularly within social media discourse and /or content, or what multiple (typically hundreds or thousands) of users are...
What is accessible social media marketing? Our definition is simple. Accessible social media marketing is the use of inclusive design practices and features that make it possible for users to fully experience your law firm’s...
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