Seasonal Marketing Inspiration for 2022

Seasonal Marketing Inspiration for 2022

View profile for Joe Marcovitch
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Is your law firm in need of some marketing inspiration?

Just like any other type of business, your law firm will be affected by seasonality. It’s an inevitability. So, what can you do to make sure that seasonality affects your firm positively? The answer probably won’t surprise you if you’ve read the title of this blog post – seasonal marketing!

If you’re not sure what seasonal marketing is, or why you should care about it, you’ll be pleased to know that the principles are pretty straightforward (even for those who aren’t as marketing-savvy as they’d like).

Really, the clue is in the name. Seasonal marketing relates to strategies and campaigns your law firm can deploy during specific times of the year.

Naturally, law firms may be more limited than other businesses when it comes to seasonality – back-to-school sales and Boxing Day discounts probably won’t be appropriate – but that isn’t to say that you can’t come up with some interesting ideas to help you stand out from the crowd.

Here, we discuss exactly why seasonal marketing is so important for your law firm, as well as detailing a few ideas you can take forward into 2022.

Why is Seasonal Marketing so Important?

Increase Brand Awareness

Brand awareness exists as a measure of how aware people (whether that’s potential clients, partners, or other firms) are that your firm exists and what services it provides.

Seasonal marketing is an excellent tool for helping to draw attention to the firm, even if it doesn’t necessarily mean that you offer any specific promotions or deals during certain periods of the year.

Unique Opportunity to Provide Your Firm with Some Personality

At Conscious, we know all too well that many law firms lack a little, as we like to put ‘zest of orange’. There’s absolutely nothing wrong with showing that your firm has a little personality, particularly as this will help to foster a much more welcoming and approachable persona for any clients who may be on the fence about getting in touch with you.

Audiences Have Come to Expect it

The reality is that everybody expects some seasonal marketing these days. If you aren’t customising your website with some Christmas flair during December, you can be sure that some of your competitors will be – which could prove to be a deciding factor when it comes to a potential client’s decision on who they think the more approachable firm is.

What Seasonal Marketing Ideas Could Your Law Firm Use in 2022?

Valentine’s Day

Valentine’s Day may not seem like the easiest seasonal event to plan for, but that doesn’t mean it isn’t possible to centre your marketing efforts around some creative ideas.

For example, Valentine’s can be a particularly difficult time for anyone that’s going through a family law issue, such as divorce or civil partnership dissolution. So, if your firm has a family law department, you could focus on promoting them during the week of Valentine’s, using it as inspiration to deliver some gentle humour – without being insensitive of course!

April Fools

At Conscious, we love an April Fools prank, something our clients are well aware of! It’s a great way of building your firm’s unique personality and, if done right, can prove to be a real talking point.

But, as you might expect, April Fools pranks are a tricky tightrope. Whatever you decide to do, you need to make sure that the prank won’t be taken the wrong way or leave a sour taste in your client’s mouths. So, keep it light, innocent, and don’t say anything that will come back to haunt you!

National Awareness Events

If you take a look at a 2022 calendar, you’ll quickly find that there’s a national awareness day for practically everything. While, obviously, your law firm isn’t going to want to celebrate every single awareness day, there will certainly be some that you’d like to promote.

These may be charity awareness days or campaigns that your firm strongly believe in (for example, February is LGBT History Month) or something that closely aligns with the services you offer.


Love or hate it – Halloween is an important tradition that offers a chance to diversity for your marketing efforts, at least for a short period of time.

Spooky season provides a very good opportunity to jazz up your website with some aesthetic tweaks that are likely to leave a lasting impression on your clients. If you’re feeling especially daring, why not dress up for the occasion and post the results on social media?


No surprises here. Christmas is the most important seasonal marketing window your firm will have for the year and the possibilities are truly endless.

At Conscious, we offer a wide range of Christmas marketing options that your firm could make the most of, ranging from greetings cards, festive tweaks to your website, Christmas-inspired promotions.

In fact, we’ve previously discussed why getting ahead of the curve when it comes to Christmas marketing is so important – check it out here!

Additional Religious Holidays

On that same note, it’s equally important to keep an eye on additional religious holidays.

This is especially important if you know that you have a significant number of clients that represent a specific group or religion, as it will help to demonstrate your firm’s inclusive approach.

Helping Your Firm with Your Seasonal Marketing

At Conscious, we can use our wide range of services and expertise to support you with various seasonal marketing efforts. Whether you need our team to help you make changes to your website, you would like us to support you in running a successful social media campaign, or you’d like some timely blogs to be published, we can step in to lend our support.

If you think that your marketing efforts could do with an extra boot from our team, get in touch today!