I was in a meeting (a physical one) with two law firm clients this week and one was showing the other the new website we have just designed for them. The topic came up of which staff to feature on a law firm’s website. I am pleased to say that the...
Marketing Blog
The Law Management Section Annual Conference 2021 The Law Society’s annual Law Management Section Conference is designed for leaders in law firms and legal businesses. The event boasted a mix of plenaries and panel-session discussions, with...
Our Head of Design, Tracey Stock outlines the key things that ensure your new website will not only look great but perform well too There are many reasons why you may have decided to launch a new website project. It’s an exciting time! Maybe...
Why blog? What, as a law firm, could you get out of regularly posting blog content to your website? Well, the obvious reason is SEO. Search engines love blog posts – fresh, relevant and interesting content that is often written by experts in...
Choosing the right social media platforms for your firm can seem a little daunting – there are so many out there! It can be tempting to just join them all and hope for the best, but there is a more logical way to decide which platform best suits your...
I was reminded of this quote by a friend when we were talking about Clubhouse last week. “If you are not paying for it, you are the ‘product’.” But I’ll come back to that later. ‘Clubhouse’, I hear you ask?...
We’re officially six years into our successful advent calendar marketing campaign. It is a win-win for everyone. Our prize sponsors and us get exposure, and 24 lucky legal sector employees or suppliers win a free gift. Well, 23 this year, as someone...
I suspect by this point in the year, you’re all settled into (the phrase I despise) ‘the new normal’. Yet, that’s what it really has become. As the vast majority of us at Conscious continue to work from home, it seems clear that this...
How did you support The Royal British Legion’s Poppy Appeal last year? Did you buy a poppy? This year we are supporting the poppy appeal by adding a ‘poppy’ to our logo on our website and encouraging our customers to do the same. For...
Over the last couple of years, like many people, I have been trying to make changes to more sustainable and eco-friendly products. Back in the office, before COVID-19 turned everything upside down, we had our very own Green Team leading the way. However...
Our furlough team took part in this innovative training initiative in May, with no context or experience in LEGO® SERIOUS PLAY® (for most of us). This training was approached with some expectations yet no expectations at the same time; after...
COVID-19 has been an uncertain, persistent and intense roller coaster for every one of us, professionally and personally. But as we start to see a ‘new normal’ on the horizon, it’s important to think about what happens next. There is no...
I'm very proud of all my team and know that the last three months have been REALLY hard on everyone, but for the team on Furlough Leave in particular. Here are the thoughts of three of them from our sales & marketing team. Ella: Life in...
David Gilroy: Hi, David Gilroy here from Conscious Solutions, and we're doing another video session. And today, I'm really pleased to be joined by...
On 28 May 2020 Google pre-announced a new set of ranking factors based upon User Experience that will come into effect in 2021. Google giving this much notice before a major update is unprecedented. They are so committed to this direction that they have...
...
Unless you have been living under a rock, you’ll be aware of the rising popularity of podcasts. Everywhere you look, podcasts are cropping up covering all manner of topics – including the legal sector. For law firms and legal marketers, podcasts...
If you’ve been keeping regular tabs on your keyword rankings and organic search traffic levels, you may have noticed a bouncy ride beginning at the end of April 2020. Since that time there have been two major Google updates; a Core Update on 20 April...
I missed last week, but for the previous six have been writing up my reflections each week on managing a business during the current global pandemic. The other write-ups are on LinkedIn . MONDAY Had a great call with a law firm we spoke to...
We've written previously about what law firms should be doing with their marketing during the biggest crisis in living memory . The key thing is to stay in at the forefront of your customers' or prospects' minds. OK, so they might not be...