COVID-19 has been an uncertain, persistent and intense roller coaster for every one of us, professionally and personally. But as we start to see a ‘new normal’ on the horizon, it’s important to think about what happens next. There is no...
Marketing Blog
I'm very proud of all my team and know that the last three months have been REALLY hard on everyone, but for the team on Furlough Leave in particular. Here are the thoughts of three of them from our sales & marketing team. Ella: Life in...
David Gilroy: Hi, David Gilroy here from Conscious Solutions, and we're doing another video session. And today, I'm really pleased to be joined by...
On 28 May 2020 Google pre-announced a new set of ranking factors based upon User Experience that will come into effect in 2021. Google giving this much notice before a major update is unprecedented. They are so committed to this direction that they have...
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Unless you have been living under a rock, you’ll be aware of the rising popularity of podcasts. Everywhere you look, podcasts are cropping up covering all manner of topics – including the legal sector. For law firms and legal marketers, podcasts...
If you’ve been keeping regular tabs on your keyword rankings and organic search traffic levels, you may have noticed a bouncy ride beginning at the end of April 2020. Since that time there have been two major Google updates; a Core Update on 20 April...
I missed last week, but for the previous six have been writing up my reflections each week on managing a business during the current global pandemic. The other write-ups are on LinkedIn . MONDAY Had a great call with a law firm we spoke to...
We've written previously about what law firms should be doing with their marketing during the biggest crisis in living memory . The key thing is to stay in at the forefront of your customers' or prospects' minds. OK, so they might not be...
Strange times eh? EVERYTHING has changed in the last three weeks. The travel, leisure and hospitality sectors were staring over the edge of a cliff, not just those sectors, but pretty much every sector in the UK economy. The Government’s...
We are living through unprecedented times right now. Never before in history have so many elements of the life we all take for granted been affected to such a degree :- Families are adapting to school closures and struggling to maintain a...
Given current events, dusting off an old desk or dining room table is set to be a common occurrence. Those working remotely while the office environment is a no-go may feel overwhelmed by their first experience working from home. Thankfully, I’ve...
It’s now been (very nearly) six months since I joined Conscious as a fresh-faced Digital Marketing Apprentice and, to mark the occasion I thought I’d reflect on my experiences so far. There is occasionally a stigma attached to the title of being...
Everyone can write, right? And you know all about the law because you work at a law firm. So, it should be pretty straightforward to sit down and write some content for your firm’s website, shouldn’t it? You might think so, but bitter experience...
I’m ashamed to say that one of the first things I do when I receive bad service or a faulty product is to go on Twitter and tweet about it, tagging the offending business in hope of a response. But then, it appears I’m not the only one. ...
A poor client experience is costing law firms thousands of pounds. Law firms are quite good at looking after their bigger and longer standing clients, however, the handling of new opportunities and managing their wider client base does not typically get the...
It’s been one month since I joined the Conscious team as a Copywriter, and what a whirlwind it has been (spoilers – in a good way). Just a few days after I started, I had an email conversation with our Managing Director of Stuff & Things,...
Visuals are becoming increasingly important on social media these days. Did you know that 90% of the information transmitted to the brain is visual? Did you also know that people process visual information 60,000 times faster than text? * Considering...
If you’ve been asked to write a blog for your firm’s website or have taken it upon yourself to do so because you’ve heard “blogging is good for business”, you may be asking yourself “what’s the point?”. The...
I was with a client earlier this week and the topic of conversation turned to how they can track the effectiveness of some SEO and PPC that they were considering? The firm has a turnover of c. £12m with a marketing budget of 2.4% of...