In the day to day running of your law firm, social media has become an ever-increasing factor in engaging with potential new business, whether it is marketing a new service, sharing information on a new case or the latest industry trends. It's important...
Marketing Blog
The pandemic has triggered a collaborative learning boom in the professions, with law firms looking to future-proof their organisations by embracing strategies designed to drive differentiation and deliver high performance. According to findings from...
At the start of last year, I was a solicitor working in construction and engineering law, a job I had been doing for nearly seven years. I am now a few weeks into a new role and a whole new industry - a Junior Web Developer at Conscious Solutions. This was a...
Your brand is the most important thing and it encompasses who you are as a firm. It tells your story and connects your clients to your people and the services you offer. To be effective, it should be authentic and truly reflective of who you are. Ask...
It’s that time of year once again, everybody. Michael Bublé has almost finished defrosting, the Lynx Africa gift sets are being stacked high , and, after reading this intro, you’re probably starting to feel an indescribable sense of panic...
Marketers spend a lot of time battling for share of mind and it is not an easy battle. This is why seasonal marketing offers marketers a little advantage to appropriate some headspace from your target market. Seasonal marketing is based on the...
It’s easily done. You don’t have much time for social media, so you don’t log in and post for a while. Months go by. Then suddenly you decide to log back into your social media accounts but for the life of you, you can’t remember your...
The word campaign has evolved from military terminology of ‘taking the camp’, which I think is pretty relevant because some of the marketers I know tend to not always work with military precision. Maybe that is why marketers have adopted the...
I was in a meeting (a physical one) with two law firm clients this week and one was showing the other the new website we have just designed for them. The topic came up of which staff to feature on a law firm’s website. I am pleased to say that the...
The Law Management Section Annual Conference 2021 The Law Society’s annual Law Management Section Conference is designed for leaders in law firms and legal businesses. The event boasted a mix of plenaries and panel-session discussions, with...
Our Head of Design, Tracey Stock outlines the key things that ensure your new website will not only look great but perform well too There are many reasons why you may have decided to launch a new website project. It’s an exciting time! Maybe...
Why blog? What, as a law firm, could you get out of regularly posting blog content to your website? Well, the obvious reason is SEO. Search engines love blog posts – fresh, relevant and interesting content that is often written by experts in...
Choosing the right social media platforms for your firm can seem a little daunting – there are so many out there! It can be tempting to just join them all and hope for the best, but there is a more logical way to decide which platform best suits your...
I was reminded of this quote by a friend when we were talking about Clubhouse last week. “If you are not paying for it, you are the ‘product’.” But I’ll come back to that later. ‘Clubhouse’, I hear you ask?...
We’re officially six years into our successful advent calendar marketing campaign. It is a win-win for everyone. Our prize sponsors and us get exposure, and 24 lucky legal sector employees or suppliers win a free gift. Well, 23 this year, as someone...
I suspect by this point in the year, you’re all settled into (the phrase I despise) ‘the new normal’. Yet, that’s what it really has become. As the vast majority of us at Conscious continue to work from home, it seems clear that this...
How did you support The Royal British Legion’s Poppy Appeal last year? Did you buy a poppy? This year we are supporting the poppy appeal by adding a ‘poppy’ to our logo on our website and encouraging our customers to do the same. For...
Over the last couple of years, like many people, I have been trying to make changes to more sustainable and eco-friendly products. Back in the office, before COVID-19 turned everything upside down, we had our very own Green Team leading the way. However...
Our furlough team took part in this innovative training initiative in May, with no context or experience in LEGO® SERIOUS PLAY® (for most of us). This training was approached with some expectations yet no expectations at the same time; after...
COVID-19 has been an uncertain, persistent and intense roller coaster for every one of us, professionally and personally. But as we start to see a ‘new normal’ on the horizon, it’s important to think about what happens next. There is no...