If you’ve been asked to write a blog for your firm’s website or have taken it upon yourself to do so because you’ve heard “blogging is good for business”, you may be asking yourself “what’s the point?”. The...
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I was with a client earlier this week and the topic of conversation turned to how they can track the effectiveness of some SEO and PPC that they were considering? The firm has a turnover of c. £12m with a marketing budget of 2.4% of...
As the saying goes, if something seems too good to be true, then it probably is. As a Social Media Manager, I long for the days before the introduction of elaborate algorithms that have made getting your voice to cut through the ever-increasing noise on...
Earlier this week, I watched the documentary on around McDonalds and their business model. This blog is not about turning the legal industry into a “fast food style service” far from it. The key area I learned was over the years McDonalds has...
On Tuesday 11 Sepember 2018, 76 delegates filled a room in the Ardencote Hotel. Minus a small fire and 3 people trying to fix a projector (thank you, Stephen Brown, for tweet) the event went to plan. First off, saw a very insightful law firm leader’s...
As you know, the SRA are close to issuing their final guidance on the new ‘pricing transparency’ mandate that the LSB have given them. Previous stories on this have been published by the Law Gazette and The Law Society , who have a...
Last month I went out as a volunteer to Ethiopia with the charity For-ethiopia where I taught sewing skills. From buttonholes to bunting, we covered a lot of ground in the short time, which wasn’t helped by the language barrier or frequent power cuts. ...
Were you at Legalex a few weeks ago? I was fortunate enough to be interviewed by Jacek Stanistawski , a lawyer specialising in Legal Marketing based in Poland! Read the full article and listen to the podcast (apologies for...
Please go ahead and fill in the form below, there is a second page after this and then your audit report is automatically prepared. Please feel free to email sales@conscious.co.uk with any feedback on the process, or if you'd like to discuss your...
For the fifth year in a row, we packed up our trade show box, or I should say “boxes” really! 42 of the damn things and headed to the ExCeL centre in London’s Docklands. We had a fabulous two days with 11 presentations in our ...
Being new to the world of digital media and all things social in the business world, when I heard Bristol was hosting a S ocial Media Week , I had two thoughts. First, ‘Wow, I love my city! It’s great how there’s always something on in...
Being only my second week at Conscious, I had never been to a conference of this nature before and had no idea of what to expect, though I’ve also never written a blog post before so let’s see how this goes too…. As I approached the main...
Many law firms are now using website call tracking. Now you ask yourself “Is this something my law firm should be doing?”. But now you maybe thinking, hold on what even is call tracking and how can it help? If so read on to find out more. What...
With GDPR legislation only around the corner, everyone is busy preparing for 25-May 2018. One key aspect to be affected will be your email marketing. Using MailChimp, we can run an opt-in campaign to ensure you have a clean contact list, with...
Every marketer is always after a different and unique marketing campaign when Christmas is looming. OK, so we have done our Advent Calendar for the last 3 years now, but it seems to work and it’s Christmas, so giving out presents only seems right! The...
A guest blog from Vanessa Ugatti , The True Worth Expert, https://www.thetrueworthexpert.com/ There was a time when I believed that all lawyers were really confident, totally sorted people and didn’t have any problems at all. How wrong...
We are delighted to announce that Symphony Legal Consultancy, the UK’s leading membership and consultancy network business, has joined forces with Conscious. The merger will become effective Monday 9 October 2017 and the combined business will continue...
Getting marketing ‘fit’ is key to business growth. But it doesn’t come easily to many law firms. We’ve invited Rachael Wheatley , Watertight Marketing Accredited Consultant, to write about the foundations you need to enable you to...
When was the last time you used a chatbot? Perhaps you were doing your online banking, or asking about the return policy at your favourite clothing company? Either way, your enquiry was probably dealt with quickly and efficiently without the need to wait in...
Video has been one of the most popular mediums to share information online for some time now; it’s fast, interactive and engaging. It’s all in the figures; almost 5 billion videos are watched on YouTube every single day, and 3.25 billion hours of...
Would you believe that email is 40 years old? The first email was sent on Wednesday 8 June 1971, and since then, email has come on leaps and bounds, continuously adapting and changing with the times. It continues to be the most effective marketing tool in...
tmgroup will be continuing their series of Property Workshops this June, sharing brand new insights into “What Your Customers Really Want” across the South of England. In partnership with us and Shopper Anonymous, these free half-day...
As you may know, we’re fans of content curation here at Conscious. Just take a look at our Passle page . Finding content that we think our audience will find useful and adding our own spin on it is not only super useful – but also a quick and...
When it comes to nailing email campaigns, MailChimp knows where it’s at. Create slick, pithy emails to a select group of recipients for the best results with ease. It’s as simple as that really. Here are some helpful tips you...
Yes, it's time. Come along and see us at LegalEx this March! For four years now, Conscious Solutions has been a proud sponsor of LegalEx - the UK’s fastest growing legal event. This...
For those who came to our stand at Legalex last year you may have heard Jonathan Winchester from Shopper Anonymous discuss the findings of the 2016 Legal Client Journey. This involved 85 UK law firms who volunteered to receive a series of...
You may think that the internet has taken over the advertising world – but you’d be wrong. TV is still the most prominent medium when it comes to video advertising; Sky have found that the average person spends 3.5 hours a day on average watching...
Texting or sending a message via SMS to a friend, colleague or family member is something that we all take for granted these days. Many people favour this over a phone call or email as it’s fast and gets your message across cutting out the small talk,...
We’ve received some brilliant news that we’d like to share with you all…we have officially made it onto the Recommended Agency Register (RAR) The RAR is a database of 8,100 agencies, and our inclusion is purely based on receiving great...
Is your law firm’s blog content feeling a bit stale? You may be tempted to throw it out – but don’t! There’s still life in the old dog yet, you just need to repurpose it into a fresh and interesting format. So whether it’s a...
We had a great time as a sponsor of the LFS Conference last week at the shiny new Vox Centre at the NEC in Birmingham. Over 150 delegates attended during the day and I'm pleased to say that our break out room (the main room in fact) on...
When someone visits your website you want them to stay and explore, get to know your brand, gather information and eventually convert into a client. But if your website is lack-lustre, it just isn’t going to happen. It’s like making a sandwich;...
For the third year running, Concert Networks carried out their Legal Services Communication Report that focuses on the communication between law firms and clients. Although better telephony technology has definitely improved things, it’s been made...
No really, are you? Recent findings from Shopper Anonymous have proved that responses to enquiries to some law firms have been few and far between – some taking two to three days to respond. For their report, they surveyed 85 firms and made...
With law firms constantly improving their website game, it can be difficult to stand out from the crowd amongst the online traffic. It’s one thing getting a new website, but it’s quite another doing the legwork after to attract visits. After...
Often overlooked, this Google Analytics feature can really help you keep track of spikes in your data. For example, did you run a really successful campaign in May and see an obvious surge of visits to your website as a result? Google Analytics allows you...
So you spend a good few hours planning, writing and editing your blog about your specialist legal subject. In your eyes it’s bloomin’ marvellous. Revolutionary in fact. So you take a deep breath and hit publish. Then you wait… And...
You wouldn’t wear jeans to a black tie event, would you? Likewise, you wouldn’t post pictures of a night out on LinkedIn, right? That’s because there are different rules you should follow on each social networking site to appeal to your...
This year in the Conscious Theatre at Legalex, we boasted some excellent speakers (if we do say so ourselves!). Of course, Rich and I brought some brand new presentations to the table; Rich spoke on what not to do on social media in 2016 and I provided...
Whether you’re writing about the stages of conveyancing, or how to tackle legal jargon, you ideally want your prospect to keep reading. Even better, you want them to like, comment and share your content on social media. However, with so much content...
Symphony Legal Conference - Orchestrating your Law Firm’s Future 2016
Helping firms understand risk, cyber security and what changes to expect for 2016.
With the Internet already chockablock with content about literally everything, it’s easy to feel as though our voices are being drowned out by the noise. It’s reported that 684,478 pieces of content are shared on Facebook in the U.S every...
"Innovation" is a term that gets thrown around a lot when it comes to digital marketing. I had the pleasure of going to a PM Forum talk at Osborne Clarke's offices last week to listen to one of their partners Dan Wright and how they have...
24 days. 24 windows to open. 24 prizes to be won (more actually). Here are the stats and the story behind our advent calendar free prize draw campaign. In the run up to December, many of you were contemplating how to take advantage of the festive...
Over the Christmas break I put together some numbers of things that went on in the world of Conscious Solutions throughout 2015. This is the result with a short video version below. 1 refreshed Conscious brand and website 3 clients who came back to...
As the old saying goes, a new year means a new start. Everyone knows that there’s no excuse in January, since all the resolutions that have built up over the year have already been pushed to the “new year” pile. Once the festive period is...
I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee. A Committee. The dreaded...
Christmas is coming, and with it comes a sack full of seasonal marketing. Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and a great big beast of...
Back in the early days of email, receiving a message was like getting a long awaited letter through your letterbox from a friend. Now we live in a time where our inboxes are packed full of marketing campaigns, spam and social media alerts –...
One week ago the excellent Lucy Adams was on stage at the 2015 annual LawNet conference and wowed the audience for a full 60 mins talking about “Leading in a disrupted world”. In memory of her excellent talk we’re running a caption...
That seems like the question the Legal Ombudsman is asking itself. Either way it does mean you are going to have to update your complaints information for clients from 1st October 2015. Now, I'll confess, this whole ADR legislation has...
Conscious are back on the road, with a series of trade shows, forums and conferences lined up. We’ve been doing our fair share of mingling, and if you’re reading this, the chances are we’ve mingled with you in the past or are planning to...
In the world of marketing, trends are born every minute, and it can often be difficult to see which ones won’t die next. Knowing which changes will last, which new social platforms will take off and most importantly knowing what the people want before...
David attended the Legal Support Network Forum in Bristol last year and as always wore his trademark orange shirt....seems that LSN like to poke fun at their Network Partners! This year's series of Legal Support Network Forums will be...
Do you know your customer's journey? How do they really find you and is it as simply as them picking up the phone to call you? Our weekly Periscope session is back, so tune in and get involved! Details as follows :- Subject : The...
After the success of our recent Periscope Q&A, we've decided to make it a weekly activity, covering a new topic each Friday. Last week, a number of you tuned in to my live session in which I discussed how to deal with negative reviews...
So, a p rospective client has visited your website . Thankfully, it’s just had a facelift, and couldn’t lo ok any sharper. W hile 46% of consumers consider web de si gn the top factor in a company’s credibility, what...
As you're all aware, social media is a constantly evolving beast. Changes are being made every day to the platforms we know and love to improve our experience as users. Sometimes, too much change can be overwhelming. That's why we're here to...
By now, you’re probably aware that I will jump on any opportunity to share what I’ve learnt in my time. What can I say? I’ve got a lot to give. In the past few weeks I’ve been noticing the increasing popularity of the...
When it comes to digital marketing and online presence, think like your client, not your colleague. Think of yourself as a person for a moment, rather than a lawyer. What would you want to read? What would attract you? Gyi Tsakalakis of AttorneySync.com...
The ink has set and the paperwork has been sorted....we've merged!!! Its been a very busy summer so far for the team at Conscious, even more so with our exciting merger with Law League . For those of you who don't know what Law League is or...
While your website needs to come across as slick and professional, relationships are built on trust – that human side to your firm. Well, what better way to show the human side of your firm than through a video? When video killed...
It’s 2015, and Law Firms can no longer presume that simply practising law is enough to survive. In an ocean of competition, the rise of ABS’ and the shrink in demand, marketing in this profession has never been more crucial in standing out. Yet,...
After the Birmingham workshop was over, it was time to pack up and head for Manchester to give our northern delegates a dose of M+E+M=P. With Goliath in the boot, Wendy in the passenger seat and a motivational talk from Jeffrey Gitomer ...
It’s the 1 st of July and the hottest day of the year so far. Many flocked to the seaside to soak in the rays. Instead, we flocked to Solihull to deliver our M+E+M=P seminar at The Village Hotel. Could we really expect a huge crowd when we were...
Last Friday we attended this great event held at The Celtic Manor Resort, Newport. The annual National Local Law Society was this year hosted by Monmouthshire’s Incorporated Law Society. The conference opened with a welcome from Wales’ first...
On Tuesday afternoon we tee’d off our M+E+M=P workshop at the Bristol Golf Club. The workshop is a collaboration between Conscious, Advanced Legal and Hazlewoods, with each speaker bringing their own component to the day. There was a general...
The evening was supported by a range of suppliers to the legal sector including our selves and Kain Knight. Over 100 people were entertained by the Ashurst band and for those that like them, the Oyster Meister was dishing up fresh oysters as fast as...
As many people will of heard me say “These days it’s not just about having a good looking website, it’s about what you do with it once you’ve got it that counts.” We’ve always offered SEO, PPC and Social Media...
I write this on Monday evening. 49 hours after we crossed the finish line at Trekfest 2015. It was without doubt the hardest physical challenge I've ever done. Don't get me wrong, I'm one of those lucky middle-aged men (how weird that...
For your chance to win an in-house Social Media training session for up to 20 people, simply match the walkers to the boots. In less than 2 weeks 7 members of the Conscious team will be hiking 29 miles through the Brecon Beacon as part of Trekfest . To...
It's just two weeks until 7 intrepid explorers hike 29 miles over the Brecon Beacons to raise money for Wallace and Gromit's Grand Appeal . We've kicked off a series of fundraising events with a cake sale in our building. The lucky residents of...
Below are the presentations from Legalex this year: ...
This video was made with the YouTube Capture app on day one of the Legalex exhibition and conference held at ExCeL on Wednesday/Thursday 13/14 May 2015. ...
The APIL (Association of Personal Injury Lawyers) 25 th Anniversary conference was very well attended. Over 60 exhibitors varying from insurance firms to Conscious. We of course had all the dogs there; Goliath got a lot of attention, and Nipper was carted...
This is my first blog on the new site, I know slap my wrist for tardiness. At the beginning of the year we carried out some CPD events with ETSOS . ETSOS is the UK’s leading conveyancing technology specialist. We support property lawyers and estate...
Jordan Reeves, Digital Marketing Executive Last week, I went to the BrightonSEO event, along with David Gilroy and four other Conscious employees. The event lasted for two days, Thursday was the workshop day, and Friday was the day of the...
Yesterday I attended a fantastic training course at the BrightonSEO conference on "local SEO". It was run by Greg Gifford of AutoRevo who had flown in from the USA specifically to deliver the training course and speak at the conference today...
In June, I, along with five members of the Conscious Team, will be strapping on my walking boots and walking 29 miles across the Brecon Beacons to raise money for the Wallace & Gromit Grand Appeal! The event is in association with ...
Remember it's not just about having a website, it's about what you do with it that counts! If you're launching a new website for your law firm, there are a number of vital things that you need to consider before going live. ...
Are your social media posts short and sharp or do you baffle your audience with endless lines of text? Find out here what the ideal length of content is - for both business and social! Buffer (a scheduling app for your social media posts) have put together...
I had the pleasure last night of attending my first ever Account Manager’s Network meeting. Held in London and organised by Darren Francis & Claire Offord it’s a network for people in professional service firms who work in account...
This article from one of our favourite blogs, The Moz Blog, looks at the importance of archetypes and designing a brand personality that resonates with those archetypes. Archetypes can be used to give a brand and its messaging a unique voice that...
This month has seen the arrival of two new starters at Conscious, Paid Search Manager, Ollie Boyd and Digital Marketing Executive, Jordan Reeves . So to throw them in at the deep end, both were asked to attend the latest Google event in London, where...
We've just read this great article and recommend you read it too! It is an inspirational reflection on Frank Chimero's career in responsive web design and developing. Chimero explores the idea of taking big concepts...
As digital marketing continues to evolve, so does the B2B marketplace. So what changes have been made that we should know about to better our own marketing strategies? Partnered with Millward Brown Digital, Google explores what has changed for B2B over...
OK, so the full title was “Client feedback – gaining buy-in and maximising insight” and bearing in mind I took one client as my guest and another happened to turn up, I was always a little bit nervous about what was going to be said! The...
Need help solving your biggest problems at work? Tom Wujec can help... by exploring how you make toast! Intrigued? Watch this video to find out more: https://www.youtube.com/watch?v=_vS_b7cJn2A ...
I had the pleasure yesterday of being a table host for the first Edge Digital , Marketing within the Legal Sector seminar. Held at the ICEAW's conference centre (I guess Chancery Lane was nto available), it saw around 90 people gather to talk...
Entry deadline Monday 9th March - 5pm. Post your suggestions in the comment box below! ...
I had the pleasure of attending the Manchester Legal Awards last night at The Midland Hotel. It's the second time I've been and I have to say, it's a bit of a party. The Manchester legal sector KNOWS how to enjoy itself. ...
Ever wondered what makes a posts go viral online? Neetan Zimmerman, a leading expert in viral content and ex-editor of Gawker explores the ways in which your online content is considered valuable enough to go viral. Step by step, he offers an impractical...
Here are my numbers so far. February 2015 - 38 vegetable gardens funded in Cambodia. January 2015 - Sponsored a bicycle for 6 months to allow a child to get to school in Cambodia December 2014 - 185 days of support to allow children in Cambodia to...
You need to read this report Fixed Fee Menu Pricing in the Legal Sector . It will take you just 15 mins even if you read by moving your finger along each line! The report was commissioned by OMC Partners and carried out by Gillian Watt ...
Look who we're giving away at the Manchester Legal Awards ! This orange dog has only just been born so has yet to be named. Suggestions please via Twitter to @MLAwards and @ConsciousSol . Of course the eventual winner of the dog on Thursday...
Summer 2015 will see Ofcom make changes to the regulation of non-geographic calls. They are set to make freephone calls free! And to split call charges between an access charge and a service charge on non-geographic calls. Find out here why they are...
There are seven types of people who respond to social media. Each different in approach and response to social media content: - The Quiet Follower - The Casual Liker - The Deal Seeker - The Unhappy Customer - The Ranter - The Cheerleader - The Loyal...
Planning a new website? You should have an idea of what you want before hand. Find out what questions your web designer should ask you here . Before talking about the things you need to consider when building a site, remember it's not just about having...
And we're celebrating with champagne and orange cake! It is with much excitement and relief that we unveil our newly redesigned website to you. We have created a fresh new site (keeping the orange!) that connects visitors to a more user-friendly...
One of the key features in CANDDi is to be able to embed tracking code in links in your email marketing that can capture individual's names if they click through to your website. The video below is a very quick demonstration of how to generate the...
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