With over 20 years of helping law firms become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog.
It’s 2025, and the legal sector is evolving, but so are the ways law firms engage with clients. Video content is now a cornerstone of digital marketing, with short-form videos proving to be one of the most effective ways to capture attention and...
Guest blog: Emma O'Day , Chief Marketing Officer at Cashroom Since January 1 2025, we've witnessed an unprecedented surge in enquiries from budding law firms. Some of these new law firms have some really exciting growth plans. This inspired us to...
The Professional Services Marketing Survey (PSMS), conducted annually by the Law Firm Marketing Club , aims to collect valuable insights directly from law firms about their marketing and business development (BD) activities, ensuring an accurate, first-hand...
What’s on your law firm’s priority list for 2025? For many firms, a strong online presence is probably near the top because it is now crucial for law firms aiming to attract and retain clients. With one quick and simple Google search, law firm...
Live chat is a common occurrence on most websites these days – that’s because people want immediate answers, no matter the time of day. Many people will be scrolling and browsing via their laptops or phone in the mornings on the way to work or in...
Search Engine Optimisation (SEO) has proven to be a critical tool for law firms looking to attract new and current clients online. As 2025 approaches, the team at Conscious have completed some horizon scanning and used this research to identify various SEO...
It’s 2025, and gone are the days when you could just add a ‘1’ and a ‘!’ at the end of your passwords to keep your accounts secure (you know who you are!). Hackers and scammers are using more sophisticated tools and methods than...
Pay-per-click: it’s been around since 1996 and allows businesses to buy visits to their website. Conscious has been helping law firms use PPC to generate new inquiries and target their ideal demographic for years now with our specialist Pay Per Click...
As a marketer, I like to think I am “in the know” with awareness days, and whilst there is a national day for pretty much everything, my colleague Angela introduced Conscious to Brew Monday at the end of last year. I can’t believe...
The Law Firm Marketing Club's What Clients Want 2024 research reveals notable generational differences in expectations for legal services, particularly regarding flexibility and accessibility to their lawyer/law firm on evenings and...
