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When used appropriately, LLMs can help streamline marketing content creation while allowing legal professionals to focus on adding expertise and firm-specific insight. However, the use of AI-generated content in the legal sector presents ethical and...
There’s a line from Hemingway about how change happens: gradually, then suddenly. That’s what came to mind at the Legal Futures Law Firm Growth Summit last week. We’ve been talking about change in the legal sector for a long time:...
Search is changing fast. The rise of AI-driven results, evolving user behaviour, and new ways of discovering information online are redefining how people find and assess law firms. Members of our law firm SEO and content teams attended...
The ever-growing prominence of Generative AI, Large Language Models (LLMs) and AI search are inescapable topics right now. No matter the context, AI is everywhere; whether you’re asking Siri what the day's weather is like, writing a blog post for...
In recent years, marketing has begun to claim a more prominent and influential voice within UK law firms. It is no longer confined to the margins as merely the 'colouring-in department' or relegated to that reductive label: the 'support...
The Professional Services Marketing Survey (PSMS), conducted annually by the Law Firm Marketing Club , aims to collect valuable insights directly from law firms about their marketing and business development (BD) activities, ensuring an accurate, first-hand...
The Law Firm Marketing Club's What Clients Want 2024 research reveals notable generational differences in expectations for legal services, particularly regarding flexibility and accessibility to their lawyer/law firm on evenings and...
Having a professional website is no longer an option but a necessity. A well-designed law firm website showcases your expertise, builds trust with potential clients, and sets you apart from your competitors. It is often the first point of contact for...
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