Blog

Our thinking

With over 20 years of helping law firms become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog. 

How Has Social Media Marketing Changed for Law Firms in 2024?

Maddie Platt
  • Posted
  • Author

Well, we called it! If you remember our Social Media trends you’ll actually want to implement in 2024 article from last year; you’ll see that we predicted that social media would change rapidly in 2024 but that the key themes in trends to...

Beyond the Colour Wheel: The Power of Law Firm Branding

David Gilroy
  • Posted
  • Author

When you glance at a wheel of law firm logos, it's easy to get caught up in the visual appeal of colour and design. While these elements undoubtedly play a role in shaping a firm's brand identity, they are just one piece of the puzzle. A truly...

How Law Firms can use AI

Maddie Platt
  • Posted
  • Author

Law firms using AI is a contentious subject for clients and legal sector employees that is often shrouded in uncertainty and apprehension. The most effective way to soothe the anxieties around AI for law firms is to get to know it, see if it works for you,...

Christmas Marketing for Law Firms: Why It's Time to Get Festive

Maddie Platt
  • Posted
  • Author

So, full disclosure, I used ChatGPT to come up with a festive blog post title. Granted it turned out quite cringey, but I kind of like it. I’ll admit that I can be a Scrooge – I pretty much hate all Christmas songs, and can’t bear to go...

Branding for law firms: how to create a strong, long-lasting brand

Maddie Platt
  • Posted
  • Author

Having a strong brand is essential for differentiating your law firm from others and building trust with potential clients. A well-crafted law firm brand does more than just create recognition—it communicates your firm's values, professionalism,...

Clients have told the Law Firm Marketing Club where your law firm is falling short - care to find out?

Laura Lack
  • Posted
  • Author

When it comes to legal services, clients aren’t just seeking competence—they want excellent client service, clear communication, and an experience that aligns with their needs and values. At the Law Firm Marketing Club, we’ve spent five...

AI Overviews: What Does your Law Firm Need to Know?

Jamie Stevens
  • Posted
  • Author

Initially, Google’s AI Overviews was only available in the US with “Search Labs” available in 120 countries in 7 languages, but it is now available in the UK. What does your law firm need to know? Well, AI Overviews are replacing Search...

Creating a Social Media Calendar for your Law Firm

Maddie Platt
  • Posted
  • Author

You wouldn’t build a house without first laying down the foundations, so why would you share content on your law firm's social media without a strategy or calendar in place first? Having a social media calendar in place for your law firm is...

Diary of a Gympanzees Volunteer For a Day

  • Posted

09:00 Arrive at the pop up: It was actually 09:10, I just didn’t want to admit we were late in bold. 09:30 – 12:00 Greet visitors at entrance: Today was a little different for Gympanzees as Cerebral Palsy Plus had booked the whole...

Threads a Year On: What Law Firms Need to Know

Maddie Platt
  • Posted
  • Author

It’s been a whole year since the launch of Threads, the text-based app rival to X (formerly Twitter), and a lot has happened since then. In this blog we look at how the Threads app has evolved in the last twelve months since it launched, its key...

  • <<
  • >>