With over 20 years of helping law firms become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog.
LinkedIn marketing for lawyers might seem simple on the surface. We’re all familiar with the posts where firms promote their services and highlight why they’re the most trusted in the UK. But what really draws both firms and clients to LinkedIn...
One of the most effective and enduring principles in marketing is also one of the simplest: recency and frequency . Put plainly, this concept refers to two core questions every marketer should ask: “ When was the last time someone heard from or saw...
A guest blog by Stephen Moses, Founder at Zenplans . Did you know there is an undercurrent of mild commercial envy between lawyers on one side and financial professionals on the other? Admittedly, my only evidence for this is anecdotal, but it sparked a...
The Problem: A Sudden Drop in LinkedIn Impressions We recently received an email from a client who, like many others, was experiencing a perplexing issue: a sudden and significant drop in LinkedIn post impressions. Despite maintaining a consistent content...
Keeping Your Edge: Why Law Firms Need to Sharpen Their Marketing Strategy A good chef knows that a sharp knife is essential. A blunt blade is not only frustrating to work with, but it also requires more effort, delivers worse results, and, ironically, poses...
LinkedIn is in the process of rolling out impression counts on comments you or your company page writes on the platform to help users ‘gain insights on the impact within your LinkedIn community’. What’s an impression? An impression is...
Guest blog from Amy Bell, Solicitor and Founder of Teal Compliance. Compliance headaches are very real and now that the Solicitors Regulation Authority (SRA) has been given more powers with their fines for breach of compliance. You just have to read the...
Establishing a strong online presence is crucial to ensuring your firm appears at the top of search results and, therefore, pulls in more leads. Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising are two powerful digital marketing...
Social media can feel overwhelming – it’s an endlessly evolving landscape that the next generation is inevitably hinged to. But with the right approach, it can be an incredibly powerful tool that your law firm can utilise to make the most out of...
Guest blog: Jonathan Ashley , Co-Founder and Director at etiCloud. Every business faces challenges, but for law firms, those challenges are often uniquely associated with their Case Management System (CMS). Thanks to the fact that we work with more than...
