With over 20 years of helping law firms become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog.
In 2019, the European Accessibility Act (EAA) was published, laying out new minimum accessibility requirements for businesses operating within the EU market. The aim of the Act is to make businesses ensure their products and services are accessible to people...
As a law firm prioritising its digital presence, you’ve probably heard about the European Accessibility Act (EAA). The deadline for compliance is quickly approaching, and non-compliance could result in fines and legal challenges. But beyond the legal...
Our search engine optimisation (SEO) team is one of the major reasons for our success. Their ability to provide our clients with tailored information that consistently brings them top rankings across even the most niche areas of law is invaluable,...
A guest blog by Stephen Moses, Founder at Zenplans . Lifetime value is a term most professionals will be intimately familiar with when referring to their clients, but if you are in the estate planning field now might be the time to start considering a...
Pay-per-click (PPC) advertising remains one of the most powerful marketing tools for getting in front of potential clients exactly when they need legal help. Whether your law firm specialises in family law, personal injury, or commercial litigation, a...
In recent years, marketing has begun to claim a more prominent and influential voice within UK law firms. It is no longer confined to the margins as merely the 'colouring-in department' or relegated to that reductive label: the 'support...
LinkedIn marketing for lawyers might seem simple on the surface. We’re all familiar with the posts where firms promote their services and highlight why they’re the most trusted in the UK. But what really draws both firms and clients to LinkedIn...
One of the most effective and enduring principles in marketing is also one of the simplest: recency and frequency . Put plainly, this concept refers to two core questions every marketer should ask: “ When was the last time someone heard from or saw...
A guest blog by Stephen Moses, Founder at Zenplans . Did you know there is an undercurrent of mild commercial envy between lawyers on one side and financial professionals on the other? Admittedly, my only evidence for this is anecdotal, but it sparked a...
The Problem: A Sudden Drop in LinkedIn Impressions We recently received an email from a client who, like many others, was experiencing a perplexing issue: a sudden and significant drop in LinkedIn post impressions. Despite maintaining a consistent content...
