LinkedIn marketing for lawyers might seem simple on the surface. We’re all familiar with the posts where firms promote their services and highlight why they’re the most trusted in the UK. But what really draws both firms and clients to LinkedIn is the sense of credibility it provides. It offers a unique window into the people behind the firm, from partners to paralegals and admin teams, making the company feel more authentic.
According to Social Shepherd, there are over a billion users on LinkedIn, including clients, competitors, and future talent. That’s why, to rise above the noise, law firms need a clear, consistent content strategy in order to stand out.
Luckily, as we settle into 2025, the team at Conscious has been thinking ahead — exploring what makes an effective LinkedIn content strategy for UK law firms this year. In this blog, we’ll share our insights and practical tips to help guide your approach.
If you would like to discuss your social media strategy for law firms and how we can help, contact us today at sales@conscious.co.uk or 0117 325 0200.
Why are LinkedIn profiles important for law firms?
LinkedIn profiles are key to using the site, as the content there is usually people-led. There are two main approaches to this: employee and firm profiles.
Empowering your employees to set up and use their LinkedIn profiles is an organic way to increase your firm’s visibility. It gives your team the opportunity to showcase what makes your firm a great place to work, from ongoing training to charitable initiatives. It also helps put a human face to your practice, which is especially important when dealing with sensitive or complex areas of law.
You can also create a LinkedIn profile specifically for your law firm. This is a great opportunity to showcase your branding and professional identity.
LinkedIn offers a range of features designed to suit the needs of busy firms—whether your account is managed by one person, a dedicated in-house social media team or an agency. From images and videos to post scheduling, audience targeting, tagging, and long-form articles, LinkedIn provides the tools to build a strong and engaging company presence.
How to Optimise your Law Firm's LinkedIn Profile
Post regularly
Effective LinkedIn marketing for law firms takes time—and consistency. That’s why many of our clients rely on our social media management team to handle their company profile activity, freeing them up to focus on their legal work without interruption. Regular posting not only keeps your firm visible, but also reinforces your reputation for being committed, professional, and dependable.
Post at the right time
There are windows of time when LinkedIn posts do much better in terms of engagement. According to research on Taplio, try posting on Monday, Wednesday and Tuesday at 12:00 PM, 1:00 AM and 10:00 AM. (Don’t forget, you can schedule a post. We’d never suggest you lose sleep over this!) That being said, we’d always recommend checking the analytics on your accounts, or through a scheduling tool to find out when you audience are active to determine when the best times to post are.
Fill out your profile
Your LinkedIn company page is a powerful tool for building credibility. According to LinkedIn, businesses with a complete profile—including a logo, short overview, business information, and a clear call-to-action—receive 30% more views. For law firms, this means more visibility with prospective clients and referrers. Ensuring your profile is fully completed can help establish trust, showcase your expertise, and strengthen your online presence.
If you’d like to discuss LinkedIn profile tips for lawyers, our expert social media management team would be more than happy to chat with you.
Focus on quality, not quantity
In 2025, this remains more important than ever: building a strong professional presence on LinkedIn is essential. Thoughtful, well-crafted posts are far more likely to reach, and resonate with, your target audience than generic, mass-produced content.
If you'd like more tailored support, our specialist social media for law firms team is here to help.
The importance of LinkedIn groups
LinkedIn groups are a way for professionals to connect to individuals in the same industry or with similar interests. It’s a perfect opportunity to build connections and ask for advice, share resources, and identify prevalent issues faced by people working towards similar goals as you.
LinkedIn offers a wide range of professional groups, from leadership communities where senior team members share their experiences, to specialist HR and learning groups. There are even dedicated spaces for software support and troubleshooting. To explore the groups available, simply click ‘For Business’ on the LinkedIn homepage, then select ‘Groups’ to find the ones most relevant to you.
How often should I post on LinkedIn?
When using LinkedIn for lawyers, you should think about posting 2 – 5 times a week. This will be often enough that you show all of the engaging qualities we’ve talked about but not so often that you begin to pester your network (or seem like you’ve got too much spare time on your hands!)
A LinkedIn content strategy for 2025 will need to be planned out in advance and able to adapt to trends and changes in the digital marketing landscape. Starting a social media account for your firm will be a full-time commitment, and gaining success requires consistency, creativity, and patience.
Conscious can support your law firm by setting up tools to manage your social media presence more effectively.
We provide clear, easy-to-understand feedback on how your posts are performing, offer insights into what’s working (and what could be improved), and guide you on how to respond to trends and current events in a timely, professional way. Over time, we can boost the presence of your law firm on LinkedIn.
To learn more about LinkedIn for law firms, please contact our social media team today.
What posts historically perform best on LinkedIn?
There is no one-size-fits-all post approach for LinkedIn, but here are some pointers for what seems to work best when posting on LinkedIn:
- Long posts work better than short ones
- Carousel posts and other more complicated post formats get good engagement and are usually worth the investment
- Make sure the first line of your post will grab people’s attention!
- Only tag people in your post if it’s relevant
- If you’re including a link, double-check that the preview thumbnail displays correctly and reflects the content you’re sharing
And a bonus tip from us:
Commenting on other people’s posts is a great way to increase your visibility. It helps demonstrate your involvement in the LinkedIn community and gives you the chance to share valuable insights or offer support—building credibility without always having to create original content.
If you’d like more tips on LinkedIn for lawyers, please reach out to us using the contact details below.
Let’s get started!
Ready to thrive in LinkedIn in 2025? Conscious can help. Our dedicated social media department can make sure you’re making the most out of LinkedIn, reaching new clients, growing your community, and gaining a positive reputation online. To discuss your needs today, contact us at sales@conscious.co.uk or 0117 325 0200.