With over 20 years of helping law firms become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog.
Many legal professionals are currently asking if it is true that as of November 2025 ChatGPT is banned from dispensing legal and health advice? The short answer is no. The long answer is that it will refuse to call it legal advice but it will give what a...
Search is changing fast. The rise of AI-driven results, evolving user behaviour, and new ways of discovering information online are redefining how people find and assess law firms. Members of our law firm SEO and content teams attended...
Summer has come to an end, and one thing is on every legal marketer’s mind: the legal events season. With the opportunity to boost your law firm branding implement business development strategies, and reignite any leads that may have fizzled...
A guest blog by Murray Fraser, Xperate Conveyancing should be about delivering excellent legal outcomes, not wrestling with admin. Yet for most firms, daily workflow is clogged by inefficiencies that waste time, frustrate clients, and cut into...
The ever-growing prominence of Generative AI, Large Language Models (LLMs) and AI search are inescapable topics right now. No matter the context, AI is everywhere; whether you’re asking Siri what the day's weather is like, writing a blog post for...
With over 20 years of experience in paid media, Alona Mackay has joined Conscious full-time as our new Head of PPC. Having worked with us on a consultancy basis for over a decade, Alona knows our clients, our values and the unique challenges law firms face...
So, your law firm’s website is showing its age. You’ve seen the signs, and now you’re considering the next step. But what do you actually get from a website redesign in 2025, beyond a sleeker look? The answer: smarter performance,...
In the legal world, five years likely pass in the blink of an eye, with familiar routines, similar metrics for success, and not much need for change. But online? Five years is a lifetime, and what success looks like is constantly changing. If your law...
Below are the key steps to help you ensure your website and law firm are ready for The European Accessibility Act (EAA). While not an exhaustive list, these are the main phases for ensuring Web Content Accessibility Guidelines (WCAG) conformance. 1....
The Web Content Accessibility Guidelines (WCAG) are the global benchmark for digital accessibility. Over the years, multiple versions of these guidelines have been released: WCAG 1.0 – Published in 1999 WCAG 2.0, 2.1, 2.2 – Released in 2008,...
