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With over 20 years of helping law firm's become more successful online, our team have amassed a whole range of knowledge on how to get the most out of digital marketing for law firms. Read their top tips and tricks, expertise and upcoming trends your firm should know about in our blog. 

Why 'Interaction to Next Paint' is important on a law firm website

Benjamin Kremer-Yeatman
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Since its launch back in 2020, Google’s Core Web Vitals (CWV) project has only placed emphasis on three of the six CWV measurements collected by their Chrome User Experience Report data (CrUX).  Google announced back in May 2023 that they were...

Essential Business Development Skills for Lawyers

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Guest blog: Joanna Gaudoin from Inside Out Image In the legal market, where every firm has roughly the same level of skill, ability and qualification (sorry, but in most cases, they do when comparing practice areas between firms), it’s the...

What's the deal with Google Business Profile (GBP) and Bing Places, and how can your law firm verify its listing?

Maddie Platt
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You might think this is the simplest part of investing in your law firm’s search engine optimisation (SEO) strategy, but when it comes to the world of SEO, sometimes it’s never as straight forward as it seems! So, how can your law firm verify...

How can law firms use Google's tool to remove unfair reviews?

Matthew Nicholls
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Trying to get a dishonest review removed from your profile was a real hassle with no definite way to request their removal. However, this  r eview management tool  allows you to select a review for removal, keep tabs on the status of the review,...

Environmental, social, and corporate governance (ESG) for law firms in 2024

David Gilroy
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I caught up with an old business associate just before Christmas, and he has an interesting story to tell. Roger McKerlie runs his own ESG consultancy, Xeed ESG , focusing on a new economic and environmental future for businesses in the £10m to...

Free research opportunity for your law firm: helping you to do better marketing

Sophia Stancer
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I’d like to share an exciting opportunity for your law firm to learn how to do better marketing and business development in 2024. The Law Firm Marketing Club (LFMC) is excited to announce the launch of its annual Professional Services Marketing...

Moneypenny - Positive Business Lessons from 2023

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2023 was a year of challenges. Rising interest rates and the cost-of-living crisis continue to impact every sector, including legal. Coupled with a global talent shortage and the climate emergency driving widespread and rapid environmental improvements in...

Digital marketing trends for your law firm in 2024

David Gilroy
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The digital landscape is constantly changing, and that means law firms need to embrace technology and software on offer. 2023 saw an introduction to AI, the switch from Universal Analytics to Google Analytics 4 (GA4), an increase in video content to...

Social Media Trends You'll Actually Want to Implement in 2024

Laura Morris
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The world of social media has been tumultuous in 2023. From Elon Musk taking over X (formerly Twitter), to the massive expansion of AI use, to the scrutiny that social media giants have come under to keep their platforms safe. Social media is fast-paced,...

Digital PR Trends and Practices PR Specialists Need to Keep Up With in 2024

Megan Gibbs
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As 2024 fast approaches, we look ahead to the trends, methods, and challenges digital PR practitioners should stay on top of for best practice. Due to the ever-evolving nature of the sector, those working within digital PR need to be staying on top of...

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