Retargeting and remarketing for law firms are powerful strategies that allow law firms to reconnect with website visitors who showed interest but did not convert into leads or clients.
What are Retargeting and Remarketing?
Retargeting and remarketing involve displaying ads to users who have previously visited a law firm's website. These ads appear on other websites or social media platforms, reminding potential clients about the law firm and encouraging them to take action.
How Retargeting and Remarketing Work with Conscious
Tracking Website Visitors
The team at Conscious will add tracking codes onto your firm’s website to identify and track visitors.
Creating Customised Ads
We will then work with you to create customised ads tailored to the specific audience. These ads can be personalised based on the pages visited or actions taken on the law firm's website.
Displaying ads on other platforms
We will then take these ads and show them on social media platforms or other relevant websites to display retargeting and remarketing ads to potential clients who have previously shown interest.
Encouraging conversions
Retargeting and remarketing ads aim to bring potential clients back to your law firm's website, reminding them of the services offered and encouraging them to convert into leads or clients.