Display advertising involves placing visual ads, such as banners or videos, on other websites to reach a broad audience and increase brand visibility. These are the stages in how we work with you:
Identify your goals
At Conscious, the PPC team will work with you to identify your goals and determine whether a display advertising campaign is right for your firm.
Determine where your ads will be placed
Once we have worked with you to identify your goals, we will work on display network targeting. This involves keywords, demographics, placement, topic and interest targeting.
Once this has been determined, Conscious will work with you to create your compelling imagery for your campaign.
Create a strong call to action
Conscious will also work with your firm to create relevant and catchy calls-to-action to get your audience to convert.
Compelling landing pages
If your paid advertising campaigns are getting clicks, but you aren’t seeing conversions, your landing pages could be the problem. Our PPC team will work with you to create compelling landing pages that have a great user-experience (UX).
Campaign Monitoring and Optimisation
We will continuously monitor your display advertising campaigns, analysing data and making strategic optimisations to improve performance.