“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey – appealing to our wants, needs and desires – while at the same time telling us about a product or service.”
— Melinda Partin
Gemma Campbell
Digital Content Executive
Gemma Campbell Photo 1Gemma1Gemma Campbell Photo 3
Gemma Campbell
Digital Content Executive
Tell us about your role
As a Digital Content Executive, I work with a wide range of content. For some clients, it involves copywriting, while for others, it entails creating and promoting social media content.
My copywriting and social media content help law firms be more successful online, representing their service and brand personality in the most authentic and engaging way.
Effective legal copywriting enables clients to remain competitive in a digital world, where an increasing number of people turn to the internet when seeking a legal service.
What’s your favourite Conscious value and why?
My favourite Conscious value is ‘empowering’. Within my role I am able to empower law firms to attract new clients, using high-quality copy that sets their brand apart and showcases their authority within the legal sector.
Tell us about your life outside of Conscious
I love all things creative, whether that’s writing poetry, painting, or singing. Outside of Conscious, you’ll usually find me showing off at a dance class, getting glittery at a drag show, or exploring an art exhibition.
