Christy Walters

Creative Lead

Tell us about your role

Christy is our resident creative problem-solver, helping clients build brands that feel consistent, confident, and impossible to ignore. As Creative Lead and Founder of Soap, he helps ambitious businesses show up consistently with brands that look great, feel authentic and genuinely connect with people. Having spent the last 20 years growing and evolving the studio, Christy brings together creative thinking, clear direction and plenty of experience to help clients get the very best from their brand.

What’s your favourite Conscious value and why?

Collaboration is the value Christy connects with most. Great creative work comes from good relationships, honest conversations and people feeling comfortable enough to share ideas openly. Whether it’s within the studio or with clients, working collaboratively always leads to stronger ideas and better results.

Tell us about your life outside of Conscious

Outside of work, Christy spends most of his time outdoors with his family. He enjoys getting out on the trails on his hardtail bike, watching his son play football and exploring local beaches and countryside walks with Blue, the family’s very energetic Cocker Spaniel. There’s usually mud involved somewhere along the way.

The strongest brands are usually the clearest ones. Consistency, personality and knowing exactly who you are will always take you further than trying to be everything to everyone.