Alona MacKay

As Head of PPC at Conscious, I lead our paid media team. From Google Ads to social media platforms like Meta, TikTok, and Reddit, my role is all about helping law firms generate high-quality leads through targeted, measurable campaigns. 

With over 20 years of experience in PPC, including more than a decade working with Conscious on a consultancy basis, I’m looking forward to being a permanent member of the team. 

I focus on building data-led strategies that deliver results, collaborating closely with clients to test, refine, and optimise every element of a campaign. From ad copy to landing pages, I ensure their investment translates into tangible enquiries and growth.

What’s your favourite Conscious value and why?

For me, generosity is an essential part of my team, and the wider team at Conscious. We always go above and beyond to make our campaigns work harder for our clients. Whether it’s optimising a landing page or exploring new platforms, I take real pride in pushing performance further than expected.

Tell us about your life outside of Conscious

I’m based just outside Bristol, a city I love for its kindness, creativity and sense of community. I’ve run my own agency and led PPC teams for over 25 years, so I’m no stranger to a fast pace, but when I’m not working, I’m recharging outdoors, spending time with family or sitting down with a good book. I’m passionate about learning and always keep an eye on new trends, whether that’s in digital marketing or in the wider world of tech.