Helping Frettens Become More Successful Online with a New Website

Frettens is a growing medium-sized law firm with six partners and 70 staff in total. They have two offices based in Christchurch and Ringswood.

Frettens have been clients of Conscious since 2009, working on a number of different projects during this time from newsletter designs to technical work on their website and digital marketing services.

In 2022, Frettens undertook a website redesign to help them meet their goals as a firm. The team at Frettens understood that competition between law firms is increasing, and they needed to embrace digital marketing and a new website to improve client satisfaction and to generate new enquiries.

Services Provided

Frettens has been moving to a digital-first strategy over the past few years with the support of the team at Conscious.

Branding
Copywriting
Website Design and Development
UI/UX Design
Local SEO

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The Goals

Frettens wanted their new website to be optimised for mobile, as a lot of traffic comes from mobile
Frettens existing website had a page speed score of 22 out of 100, which was a priority to improve
Frettens wanted to improve the infrastructure of their website, as the existing website was around 10 years old
Frettens have been moving towards a ‘digital-first’ over the last few years, which Conscious has been supporting with
The firm had grown significantly and matured since the site was last designed, so the team at Frettens felt the site needed to reflect that. They wanted a more ‘grown up’ feel without altogether ditching the ‘bright and approachable’ messaging.

Project Successes

We have received nothing but positive feedback from clients and staff regarding our new website.
Aimed to see a 10% increase in conversion rates, but have seen a 35% rise in conversion rates since the new site went live.
Increased brand awareness
75% more form completions compared to the same time last year with the same amount of advertising spend.
The number of sessions per month on the website increased from 4,000 to 40,000 after digital marketing.

The Conscious team were heavily involved in our website redesign from the offset, which meant everyone was on the same page. This helped to keep the project within budget and time constraints. This project was part of a bigger strategy that Conscious has collaborated on with us to drive growth through digital marketing.
Lewis Barr, Marketing and Commercial Director — Frettens

Describing the team at Conscious

Collaborative
"Conscious makes it easy to work together by taking the lead when necessary and following our design criteria."
Great fit
"Conscious is an excellent fit for us; we get on very well with everyone we speak to. We feel that we really speak the same language."
Fast
"We were pleased with the quick turnaround, and all deadlines were met. There was never a worry about running over or slipping. The process was very streamlined, and communication was excellent throughout."

Who else we work with

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