Helping Bird & Co Increase Trust and Credibility with Digital PR

Bird & Co Solicitors offer a range of legal services, specifically focusing on property-related matters. The firm has three offices in Lincolnshire but uses the website to help generate property work nationally and internationally.

 

Helping Bird & Co increase trust and credibility

Bird & Co Solicitors have been working with Conscious since 2016. Conscious first redesigned our website and followed by managing our PPC campaigns and providing ongoing SEO support. Our organic growth via SEO meant we could significantly reduce our PPC spend on property work in 2020, and we have only spent sporadically on PPC advertising since. Towards the end of 2020 Conscious began helping us with Digital PR.

What were your firm’s goals for your Digital PR campaign?

At the beginning of our Digital PR campaign in 2020, we aimed to create a strong foothold in the market. With a steady stream of articles published daily around property and conveyancing, we knew there was a lot of potential in this area to showcase our expertise.

We initially started with one to two outreach articles on reputable sites to increase our website domain authority. Since we saw success with this, we have moved on to bigger campaign-style Digital PR using original statistics, data and infographics. We were happy that we had developed our authority in the industry.

When users search for Bird & Co online and look at the news tab, multiple articles point to our website, increasing our firm's trust and showing us as a reliable source.

What successes have you seen from the campaign?

  • We are now seen as a thought leader in the property and conveyancing market
  • Many articles show up when searching Bird & Co on Google, which increases our authority and credibility in the market
  • We have gained coverage in both local and national publications, including Bristol Post, Wales Online, Midweek Herald, Exmouth Journal, Sussex Express, Derbyshire Times, Legal Futures, Law Gazette, Today's Conveyancer, Estate Agent Today, What Mortgage and The Money Pages

In addition to our Digital PR campaign, we also carried out an SEO campaign with our brand, Conspiracy Solicitor and have seen impressive growth from these campaigns.

How would you describe the team at Conscious?

  • Attentive

    The Digital PR team are highly attentive, keeping up with trends in the property market and news so they can create reactive content that relates to these stories and give us opportunities to express our expert commentary on matters.

  • Responsive

    In addition to being attentive, the Conscious team is very responsive on all of our projects. I know that I will hear back and have an answer to any questions I have swiftly.

Notable success includes:

  • When comparing July 2022 – September 2022 to July 2023 – September 2023, overall traffic has increased from 4,811 sessions to 12,628 sessions, an increase of 162.5%.
  • When comparing July 2022 – September 2022 to July 2023 – September 2023, organic traffic directly from search engines such as Google and Bing increased from 3,914 sessions to 11,574 sessions, an increase of 195.7%.
  • When comparing July 2022 – September 2022 to July 2023 – September 2023, page one rankings increased from 84 keywords to 202 keywords, an increase of 140.5%.
  • Domain rating has increased from 15 to 20, an increase of 33.3%, helping us to appear higher on search engine results pages for our keywords.

What are the benefits of Digital PR for your firm?

Digital PR has developed our status as a thought leader in the industry, increased our credibility with potential clients and ultimately helped push the Bird & Co brand as the go to firm for conveyancing services. Our Digital PR campaigns have provided readers with valuable information and showcased our expertise in several areas of law.

What are your next steps for Digital PR?

We are looking forward to continuing to create original data and statistics to help make the property process easier for everyone involved and reporting on the information we collate. In addition, we will continue to be reactive to trending topics in the industry to further develop our status as a thought leader.

What Bird & Co said...

The service we receive from Conscious is unparalleled. The team are responsive and helpful, and we have seen many successes in our digital marketing strategy with them. Chris has been our Account Manager from the start, and we have built up a great rapport with him that he feels like an extension of our team. If we ever need support with a new digital marketing idea, whether that be social media, branding and design or our website, Conscious is our first point of call.

Chris Milligan, Senior Partner — Bird & Co Solicitors

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