Allen Hoole Solicitors is the largest specialist criminal defence practice in the South West. With offices in Bristol, Cheltenham and Keynsham, the firm provides expert legal advice across criminal defence, motoring offences and regulatory matters. The team represents clients at every stage of the process, from police station attendance through to court proceedings, and offers a 24/7 emergency service.
Services
What were your firm's goals for your website?
Conscious worked closely with Allen Hoole to redesign the website and improve their overall digital presence. This included clarifying service messaging, improving site structure and navigation, and optimising content for search engines. Regular collaboration ensured the project stayed aligned with the firm’s values, regulatory requirements and commercial objectives.
The main objectives were to increase online visibility, improve user experience, support consistent enquiry generation and drive more clients to the firm.
The firm wanted a website that clearly reflected its expertise and reputation, improved visibility in search results, and made it easier for potential clients to understand services and get in touch quickly. A key goal was to increase high-quality enquiries while ensuring the site remained clear, compliant and professional. Specifically, the team at Allen Hoole wanted the site to drive more private funded work to the firm whilst maintaining their core of legally aided clients.
What are the benefits of a new website for your firm?
"Investing in a well-structured, search-optimised website has strengthened the firm’s online presence and credibility. It ensures the business is visible when potential clients need urgent legal advice and supports long-term growth by building authority in key practice areas.
The improved visibility and clearer user journey directly supported the firm’s original goals. Increased traffic and enquiries demonstrated that the site was reaching the right audience, while the improved structure and content helped convert visitors into clients more effectively. The monthly statistical updates from Conscious support that the traffic has increased."
What are your next steps for digital marketing?
"The firm plans to continue developing its online presence through ongoing SEO, content development and performance monitoring. Conscious supports this by providing strategic guidance and helping ensure the website continues to perform well in search results.
For similar law firms, investing in digital marketing is an effective way to increase visibility, attract high-quality enquiries and support long-term growth in an increasingly digital-first market."
Project Successes
Conscious delivered a website that accurately reflects our firm and supports our business goals. The team were professional, responsive and easy to work with throughout the process.
Ned Kemp, Solicitor Advocate - Allen Hoole Solicitors
Describing the team at Conscious
Professional
"The team demonstrated a clear understanding of the legal sector and the firm’s regulatory requirements."
Collaborative
"The team at Conscious worked closely with the firm throughout the project, taking feedback on board and offering practical advice."
Reliable
"Deadlines were met, communication was clear, and the project progressed smoothly from start to finish."
Who else we work with
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