The Impact of Social Media on Consumers

The Impact of Social Media on Consumers

View profile for David Gilroy
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There are seven types of people who respond to social media. Each different in approach and response to social media content:

- The Quiet Follower

- The Casual Liker

- The Deal Seeker

- The Unhappy Customer

- The Ranter

- The Cheerleader

- The Loyal Fan

Regardless of which you are, content is king and community is queen! - It's all about engagement. Content gets people talking and connects platforms with a consumers. Having a strong social presence will help build an audience of all types of people who want to engage with with your business.

What makes social presence a success?

1. Knowing what matters to your audience.

2. Knowing why your audience are there.

3. Knowing how to engage with your audience to meet their specific needs.