The Shift to Conversational AI: ChatGPT Ads and the New Google SERP The UK PPC landscape in 2026 is no longer shifting; it has fundamentally transformed. With OpenAI rolling out AI-native ad formats within ChatGPT to the UK market and Google’s SGE...
It’s not you… But it might be your website. When it comes to websites, it’s quite easy for law firms to get comfortable. We get it: for many firms, their website is a long-standing part of their brand, so changing it may seem...
6-Feb-2026 - BREAKING NEWS. There are multiple reports that OpenAI are demanding a minimum ad spend commitment of $200,000. I suspect most UK law firms will not be rushing! In a move that marks a significant pivot in the artificial intelligence landscape,...