Jargon busters

Google Analytics

Google Analytics

Conscious Solution's Guide to Google Analytics Jargon Busting.

Sessions

When a user visits your website, it is called a session. If at least 30 minutes have passed, either by being stationary on the website or leaving the website a new session would be created.

Users

Someone who visits your website. They are purely unique views within the time selected.

Page Views

When a user visits a webpage, each page they click on to will generate a page view, unless they have already viewed that page during the session.

Avg Session Duration

The average time a session lasts for.

Bounce Rate

When you visit a website and leave without visiting another page.

% of New Sessions

The difference between sessions and users.

New vs Returning

The difference between a new user and an existing user.

Frequency and Recency

How often a user revisits your website.

Engagement

How long a user has been engaged on your website.

Browser and OS

This shows you which browsers and operating systems are being used by users. It also shows the screen resolution the website is being viewed in and the network being used by the user.

Mobile Overview

This shows you what percentage of desktops, mobiles and tablets are being used when users visit your website.

Devices

This gives you a breakdown of the types of devices being used when users visit your website.

Channel

A source/medium where a user finds your website e.g. organic search, paid search, direct, referral or social.

Organic Search

Anything searched through a search engine such as Google and Bing.

Paid Search

Any paid ads on search engines. This only works on Google Analytics if you have Google AdWords set up with your account.

Referral

Traffic from a link that isn't on a search engine e.g. a directory.

Direct

When a user visits your website directly from a URL.

Source/Medium

This is what brings traffic to your website.

Acquisition Overview

This shows you how each channel is doing.

Behaviour Overview

This shows you how long users are spending on your website and what they are doing on it.

% Exit

This is the percentage of users who leave your website.

Site Content

This shows you how popular each webpage is on your website.

Landing Page

This is the page a user lands on when they visit your website.

Exit Pages

This shows which pages on your websites are performing the worst.

Multi-Funnel Channels

This shows the relationship between channels and how well they are converting.