Helping you do your job

Deep Dive Training

Deep Dive Training

On top of the ongoing phone training you receive and our free Client Induction Training we are now offering free “Deep Dive” training sessions at Conscious HQ. If you do not have ANY previous experience of PPC or SEO, then this training is only beneficial after attending our Client Induction Training. This Deep Dive session and will give you a deeper understanding of certain topics over three sessions in the day. You can either attend all three or pick and choose what suits your needs.

"The day out of the office was 100% worth it due to the notebook full of ideas I came away with - I'd recommend the Conscious training day to anyone who wants to know more about what they can do to make their website more effective" - Mikyla Wollaston, Glanvilles

"Alice and I wanted to thank you and the team for yesterday’s excellent training session.  It was indeed a very deep dive into SEO and PPC.  Expert presenters and needless to say, our ‘to do’ list is now quite a bit longer." - Gemma January, Novum Law

In order for it to run, we need a minimum of three people attending and lunch will be provided. Here are the agendas for the first three sessions.

 

Deep Dive Training ‘Marketing Strategy, ROI and branding’- 24 March 2020

TimeActivityInformation
09.30-10.00Welcome Coffee
and Pastries
 
10.00-11.45Marketing Strategy & ROI

Are there 4Ps or 5Ps in a law firm’s marketing mix? Do you have a clear marketing strategy that supports the overall business plan for your law firm?  How are you tracking the return on investment from your marketing spend?  David Gilroy, Managing Director will explore these topics and more.

11.45-12.00Break 
12.00-13.30Marketing Budget Benchmark

Ever been curious about how other law firms prioritise their marketing spend? David will talk through if you are spending your marketing budget in the right areas.

13.30-14.30Lunch 
14.30-16.00Branding

We pride ourselves in getting branding just right. Learn from David how brand presence is vital for your law firm.  P.S. No mention of orange at all, nope, nowhere!

16.30-17.00Wrap Up 

 

Deep Dive Training ‘SEO and PPC’ - 28 April 2020

TimeActivityInformation

09.30-10.00

Welcome Coffee
and Pastries
 
10.00-12.00Local SEO

Let Chris Mundy, Search Marketing Manager introduce you to Local SEO focusing on:

  • Latest algorithm updates and effects on the legal industry
  • Key ranking factors: proximity, relevance, authority & expertise, user experience
  • Other ranking factors: GMB, citations, page signals, link signals, review signals,
    social signals, user behaviour
  • Applying SEO to your blog posts, service and contact pages
  • Free SEO tools and how to use them
12.00-13.00Lunch 
13.00-14.30National SEO

Get to grips with National SEO with Jamie Stevens, Search Marketing Manager focusing on:

  • Writing good content for SEO
  • How to use and set up goals in Google Analytics
  • How to use Google Search Console
14.30-14.45Break 
14.45-17.00PPC

During this session Colin Harrison, Paid Search Manager will cover how to measure
your ROAS and the metrics you should be monitoring that will give you insights to
help grow your law firm online.

 

Deep Dive Training ‘Social Media and Email Marketing’ -  TBC

TimeActivityInformation

09.30-10.00

Coffee and Pastries 
10.00-10.15

Louise Palmer - Introductions

30-second introduction to Conscious, meeting the team and letting us know what you want to learn today.

10.15-11.45

Laura Morris – Social Media

Being a social media master doesn’t happen overnight. Let Laura guide you
through the world of social media focusing on:

  •  Auditing your social media channels
  • Building your following on social media
  • Creating a content calendar for social media
11.45-12.00

Coffee Break

 

12.00-13.00

Laura Morris – Social Media

Exploring all of the social media channels you can use for your marketing as well as the different types of social media tools you can use.
13.00-14.00Lunch

 

14.00-15.00

Louise Palmer - Email Marketing  

Email Marketing and Newsletters are an extremely vital and powerful component to have in your marketing mix. Make sure you get up to scratch and stay in front of mind with your clients.
15.00-15.15Coffee Break 
15.15-16.00

All Presenters – Q&A/Workshop

This session will be 100% interactive and will give all participants a chance for further learning and to discuss their challenges and success’ with social media so far.
16.00-16.15

Louise Palmer - Wrap up

Overview of the day and feedback
16.15End 

 

If you’re interested, contact Ella on 0117 325 9235, or email her at ella@conscious.co.uk