Helping IBB Law Become More Successful Online using SEO

IBB Law is an award-winning, full-service, regional law firm with national reach. They have offices in Thames Valley, Heathrow and Buckinghamshire and support businesses and individuals both regionally and across the UK.

What were your firm’s goals for this campaign?

We have been working with the team at Conscious on our digital marketing since 2015. Our reasoning for continuing to entrust Conscious with our SEO projects was to increase the number of enquiries we receive in specific areas. The team at IBB has attended many digital marketing webinars run by the Conscious team and has enjoyed working collaboratively to create a successful strategy.

What successes have you seen from the campaign?

Since implementing an SEO campaign with Conscious, we have seen a steady flow of traffic to the website. Some of the standout successes from 2023 have been:

  • Overall traffic to the website was up 24.3% in July 2023 compared to July 2022

  • Page one rankings for immigration have increased by 225% and by 113% for education when comparing September 2022 to September 2023

  • Residential Property Dispute page clicks increased by 100.7% when comparing July-September 2022 to July-September 2023

  • Immigration page clicks increased by 317.7% when comparing July-September 2022 to July-September 2023

  • Referral traffic has increased by 61.1% to the whole website

What are the benefits of SEO for your firm?

We have seen a number of benefits from our SEO strategy with Conscious. Firstly, we are visible on page one of Google for many of the services we offer. This helps us to be seen before our competitors. In addition, traffic has been on the rise from direct searches, organically and via referrals which has an impact on the number of enquiries we receive. In addition to this, the Digital PR and outreach campaigns we have been implementing have increased our domain authority and awareness in the legal sphere. SEO helps our firm to stand out from the competition, increase enquiries and maintain our brand image.

How would you describe the team at Conscious?

  • Proactive

    The team at Conscious send out monthly reports covering the work they have done for that month and the work they have planned for next month based on the results seen. If any area seems to have performed slightly less than expected, the team have identified the next steps to improve this.

  • Proficient

    All of the conversations I have with the team at Conscious show how proficient they are in legal digital marketing, and I come away learning new things.

  • Effective

    The campaigns we have implemented with Conscious have been very effective and they have helped us to reach our objectives.

What are your next steps for SEO?

Our SEO journey with Conscious is going to continue into 2024; we have already begun planning the service areas we’d like to target, planning out content that is going to be written and discussing outreach and Digital PR opportunities.

What IBB Law say...

It has been a pleasure to work with the whole team at Conscious on our digital marketing since 2015. We have seen many successes and believe Conscious goes above and beyond. We’re looking forward to continuing to collaborate with them and utilise their expertise for 2024.

Jo Cunningham, Head of Marketing and Business Development — IBB Law

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