As our Director of Stuff & Things (aka Sales & Marketing Director) I work directly with some existing clients, oversee the Account Management & Marketing Services teams and through the Sales & Marketing team help hunt down new business. In my spare time, I ensure robust finances in the business. I am BSc Hons(1), MBA, FCIM, MPSA & MIOD but I never use any of those letters anywhere other than here as I think it's a bit nobby!

 

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SRA mandate that law firms must display certain prices on their website

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As you know, the SRA are close to issuing their final guidance on the new ‘pricing transparency’ mandate that the LSB have given them. Previous stories on this have been published by the Law Gazette and The Law Society , who have a...

Where in the world are our orange dogs?

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That’s right – we’re finally on the look out for our long lost family of pups! Over the years, some of our orange dogs have been adopted, abducted and given away at the many social events and conferences we’ve been to, and now we...

You'll never guess what I've gone and done now...

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A branding step too far? Anyone who knows Conscious knows that our orange dogs get taken by us everywhere…dotted around our office, hanging around at events and even hidden in various places in our new magazine ;-) They’re constantly being...

It's Coming Up To That Time Of Year Again...Legalex 2017

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Yes, it's time. Come along and see us at LegalEx this March! For four years now, Conscious Solutions has been a proud sponsor of LegalEx - the UK’s fastest growing legal event. This...

Could the 2017 Legal Journey Benefit your Firm?

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For those who came to our stand at Legalex last year you may have heard Jonathan Winchester from Shopper Anonymous discuss the findings of the 2016 Legal Client Journey. This involved 85 UK law firms who volunteered to receive a series of...

Click to message a law firm - new Google AdWords feature goes live!

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Texting or sending a message via SMS to a friend, colleague or family member is something that we all take for granted these days. Many people favour this over a phone call or email as it’s fast and gets your message across cutting out the small talk,...

We made it on the RAR!

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We’ve received some brilliant news that we’d like to share with you all…we have officially made it onto the Recommended Agency Register (RAR) The RAR is a database of 8,100 agencies, and our inclusion is purely based on receiving great...

Caption Competition from LFS Conference

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We had a great time as a sponsor of the LFS Conference last week at the shiny new Vox Centre at the NEC in Birmingham. Over 150 delegates attended during the day and I'm pleased to say that our break out room (the main room in fact) on...

Concert Networks Legal Services Communication Report 2016

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For the third year running, Concert Networks carried out their Legal Services Communication Report that focuses on the communication between law firms and clients. Although better telephony technology has definitely improved things, it’s been made...

Legalex 2016 Presentations

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This year in the Conscious Theatre at Legalex, we boasted some excellent speakers (if we do say so ourselves!). Of course, Rich and I brought some brand new presentations to the table; Rich spoke on what not to do on social media in 2016 and I provided...

5 Really Easy Ways to Make your Legal Content Engaging

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Whether you’re writing about the stages of conveyancing, or how to tackle legal jargon, you ideally want your prospect to keep reading. Even better, you want them to like, comment and share your content on social media. However, with so much content...

Give the People What They Want: Creating a Helpful Law Firm Website

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From the moment somebody – anybody - clicks on a website, a timer starts in their head. That timer is set to roughly one minute. As soon as this timer begins, the visitor says to the website: “impress me.” The website then has one minute to...

Responsive Web Design v. Mobile Site

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Back in 2008, analysts predicted that by 2015, mobile Internet usage would surpass desktop. Well, as it turns out, they were spot on. In 2015 we saw mobile searches finally overtake desktop searches – not because desktop searches were decreasing, but...

Content Marketing: Creation v. Curation

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With the Internet already chockablock with content about literally everything, it’s easy to feel as though our voices are being drowned out by the noise. It’s reported that 684,478 pieces of content are shared on Facebook in the U.S every...

2015 Advent Calendar Marketing Campaign

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24 days. 24 windows to open. 24 prizes to be won (more actually). Here are the stats and the story behind our advent calendar free prize draw campaign. In the run up to December, many of you were contemplating how to take advantage of the festive...

Our Year in Numbers

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Over the Christmas break I put together some numbers of things that went on in the world of Conscious Solutions throughout 2015. This is the result with a short video version below. 1 refreshed Conscious brand and...

Digital Resolutions for Law Firms in 2016

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As the old saying goes, a new year means a new start. Everyone knows that there’s no excuse in January, since all the resolutions that have built up over the year have already been pushed to the “new year” pile. Once...

Why I hate when my clients use the C word

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I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee. A Committee. ...

Improving Your Law Firm Newsletter

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Back in the early days of email, receiving a message was like getting a long awaited letter through your letterbox from a friend. Now we live in a time where our inboxes are packed full of marketing campaigns, spam and social media alerts –...

Christmas Marketing for Law Firms

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Christmas is coming, and with it comes a sack full of seasonal marketing. Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and...

Have you registered your .law domain name?

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If you haven’t heard about the new .law Top Level Domain by now, you must be making a conscious effort to ignore it. Back in April , we did a little investigating into what it was all about, and in October we gave you the lowdown on how...

Caption Competition - "It's getting hot in here!"

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One week ago the excellent Lucy Adams was on stage at the 2015 annual LawNet conference and wowed the audience for a full 60 mins talking about “Leading in a disrupted world”. In memory of her excellent talk we’re running a caption...

Five Bits of Free Software I Like to Use

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You might not always have time to do things the long way, and you might not always want to spend a fortune. For those times, I've put together a list of free tools that can help with all the extras. If you have any more to add to the list, get in...

An Update on the .law Top Level Domain (TLD)

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Update 27-Oct-2015 - You can now register your .law domain name through us at http://csl.join.law/ We wrote about the impending introduction of the new .law top level domain , back in April. Well, just today we’ve found out...

Online Payments for Solicitors

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When it comes to purchasing products, consumers have been been buying online for quite some time now. It’s a secure and convenient method of making payment, and now law firms are increasingly using this system to facilitate transactions from their...

To ADR or not to ADR?

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That seems like the question the Legal Ombudsman is asking itself. Either way it does mean you are going to have to update your complaints information for clients from 1st October 2015. Now, I'll confess, this whole ADR legislation has...

The Top 5 Things Lawyers Need to Stop Saying

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Conscious are back on the road, with a series of trade shows, forums and conferences lined up. We’ve been doing our fair share of mingling, and if you’re reading this, the chances are we’ve mingled with you in the past or are planning to...

Upcoming Trends in Digital Marketing

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In the world of marketing, trends are born every minute, and it can often be difficult to see which ones won’t die next. Knowing which changes will last, which new social platforms will take off and most importantly knowing what the people want before...

Legal Support Network Forums

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David attended the Legal Support Network Forum in Bristol last year and as always wore his trademark orange shirt....seems that LSN like to poke fun at their Network Partners! This year's series of Legal...

Google Shows Tweets in Desktop Results

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Earlier this year, Google’s partnership with Twitter brought about an update that saw relevant tweets embedded into mobile search results. As of Friday, this has been expanded to desktop searches – a natural progression in the partnership of...

Dealing With Negative Comments Online

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After the success of our recent Periscope Q&A, we've decided to make it a weekly activity, covering a new topic each Friday. Last week, a number of you tuned in to my live session in which I discussed how to deal with negative reviews...

A Lawyers Guide to Blogging

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So, a p rospective client has visited your website . Thankfully, it’s just had a facelift, and couldn’t lo ok any sharper. W hile 46% of consumers consider web de si gn the top factor in a company’s credibility, what...

What's the latest in Social Media?

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As you're all aware, social media is a constantly evolving beast. Changes are being made every day to the platforms we know and love to improve our experience as users. Sometimes, too much change can be overwhelming. That's why we're here to...

Conscious try Periscope

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By now, you’re probably aware that I will jump on any opportunity to share what I’ve learnt in my time. What can I say? I’ve got a lot to give. In the past few weeks I’ve been noticing the increasing popularity of the...

Being Human

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When it comes to digital marketing and online presence, think like your client, not your colleague. Think of yourself as a person for a moment, rather than a lawyer. What would you want to read? What would attract you? Gyi Tsakalakis of AttorneySync.com...

Video Killed The Radio Star

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While your website needs to come across as slick and professional, relationships are built on trust – that human side to your firm. Well, what better way to show the human side of your firm than through a video? When video killed...

The Big M+E+M=P Roundup

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It’s 2015, and Law Firms can no longer presume that simply practising law is enough to survive. In an ocean of competition, the rise of ABS’ and the shrink in demand, marketing in this profession has never been more crucial in standing out. Yet,...

M+E+M=P in Manchester

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After the Birmingham workshop was over, it was time to pack up and head for Manchester to give our northern delegates a dose of M+E+M=P. With Goliath in the boot, Wendy in the passenger seat and a motivational talk from Jeffrey Gitomer ...

M+E+M=P Travels to Birmingham

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It’s the 1 st of July and the hottest day of the year so far. Many flocked to the seaside to soak in the rays. Instead, we flocked to Solihull to deliver our M+E+M=P seminar at The Village Hotel. Could we really expect a huge crowd when we were...

National Local Law Societies Conference 2015

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Last Friday we attended this great event held at The Celtic Manor Resort, Newport. The annual National Local Law Society was this year hosted by Monmouthshire’s Incorporated Law Society. The conference opened with a welcome from Wales’ first...

Our M+E+M=P Workshop Begins in Bristol...

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On Tuesday afternoon we tee’d off our M+E+M=P workshop at the Bristol Golf Club. The workshop is a collaboration between Conscious, Advanced Legal and Hazlewoods, with each speaker bringing their own component to the day. There was a general...

Last night we were pleased to attend the Commercial Litigation Networking evening at The Crowne Plaza Hotel, Blackfriars, London.

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The evening was supported by a range of suppliers to the legal sector including our selves and Kain Knight. Over 100 people were entertained by the Ashurst band and for those that like them, the Oyster Meister was dishing up fresh oysters as fast as...

Conscious expands its Marketing Services Team

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As many people will of heard me say “These days it’s not just about having a good looking website, it’s about what you do with it once you’ve got it that counts.” We’ve always offered SEO, PPC and Social Media...

TrekFest 2015

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I write this on Monday evening. 49 hours after we crossed the finish line at Trekfest 2015. It was without doubt the hardest physical challenge I've ever done. Don't get me wrong, I'm one of those lucky middle-aged men (how weird that...

Legalex Presentations 2015

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Below are the presentations from Legalex this year: ...

Conscious Solutions and Law League to join forces

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Conscious Solutions and Law League are delighted to announce that they are combining forces on 1 June 2015 to accelerate the growth of Law League. Both businesses have long co-operated and cross promoted each other because they share a similar client focused...

Video diary from day one of Legalex 2015

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This video was made with the YouTube Capture app on day one of the Legalex exhibition and conference held at ExCeL on Wednesday/Thursday 13/14 May 2015. ...

BrightonSEO thoughts from Team Conscious

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Jordan Reeves, Digital Marketing Executive Last week, I went to the BrightonSEO event, along with David Gilroy and four other Conscious employees. The event lasted for two days, Thursday was the workshop...

Local SEO Training Course from BrightonSEO Conference

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Yesterday I attended a fantastic training course at the BrightonSEO conference on "local SEO". It was run by Greg Gifford of AutoRevo who had flown in from the USA specifically to deliver the training course and speak at the conference today...

29 Miles, 12 Hours, Can Conscious Make It?

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In June, I, along with five members of the Conscious Team, will be strapping on my walking boots and walking 29 miles across the Brecon Beacons to raise money for the Wallace & Gromit Grand Appeal! The event is in association with ...

Launching Legal Websites

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Remember it's not just about having a website, it's about what you do with it that counts! If you're launching a new website for your law firm, there are a number of vital things that you need to consider...

The ideal length for online content

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Are your social media posts short and sharp or do you baffle your audience with endless lines of text? Find out here what the ideal length of content is - for both business and social! Buffer (a scheduling app for your social media posts) have put together...

Account Manager's Network : The Influence Business Seminar

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I had the pleasure last night of attending my first ever Account Manager’s Network meeting. Held in London and organised by Darren Francis & Claire Offord it’s a network for people in professional service firms who work in account...

Ollie and Jordan get Google Adwords certified

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This month has seen the arrival of two new starters at Conscious, Paid Search Manager, Ollie Boyd and Digital Marketing Executive, Jordan Reeves . So to throw them in at the deep end, both were asked to attend the latest Google event in London, where...

The Web's Grain by Frank Chimero

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We've just read this great article and recommend you read it too! It is an inspirational reflection on Frank Chimero's career in responsive web design and developing. Chimero explores the idea of taking big concepts...

The Changing Face of B2B Marketing

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As digital marketing continues to evolve, so does the B2B marketplace. So what changes have been made that we should know about to better our own marketing strategies? Partnered with Millward Brown Digital, Google explores what has changed for B2B over...

PM Forum Seminar : Client Feedback

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OK, so the full title was “Client feedback – gaining buy-in and maximising insight” and bearing in mind I took one client as my guest and another happened to turn up, I was always a little bit nervous about what was going to be said! The...

Something funny for Friday...

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Need help solving your biggest problems at work? Tom Wujec can help... by exploring how you make toast! Intrigued? Watch this video to find out more: https://www.youtube.com/watch?v=_vS_b7cJn2A ...

Edge Digital - Marketing Within the Legal Sector Seminar

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I had the pleasure yesterday of being a table host for the first Edge Digital , Marketing within the Legal Sector seminar. Held at the ICEAW's conference centre (I guess Chancery Lane was nto available), it saw around 90 people gather to talk...

Manchester Legal Awards Charity Speech - ChildLine Schools Services

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I had the pleasure of attending the Manchester Legal Awards last night at The Midland Hotel. It's the second time I've been and I have to say, it's a bit of a party. The Manchester legal sector KNOWS how to enjoy itself. ...

How to make something go viral...

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Ever wondered what makes a posts go viral online? Neetan Zimmerman, a leading expert in viral content and ex-editor of Gawker explores the ways in which your online content is considered valuable enough to go viral. Step by step, he offers an impractical...

Mobile Friendly Becoming a Ranking Factor on 21 April

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Our site is mobile friendly! Is yours? As suspected, Google has announced that as of 21 April 2105, mobile friendly will become a ranking factor in mobile search results. This will make it easier for users to get high quality search results that are...

Small giving can make a big difference - March 2015 update

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Here are my numbers so far. February 2015 - 38 vegetable gardens funded in Cambodia. January 2015 - Sponsored a bicycle for 6 months to allow a child to get to school in Cambodia ...

Fixed fee pricing for lawyers & web developers

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You need to read this report Fixed Fee Menu Pricing in the Legal Sector . It will take you just 15 mins even if you read by moving your finger along each line! The report was commissioned by OMC Partners and carried out by Gillian Watt ...

Who wants to win an orange dog?

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Look who we're giving away at the Manchester Legal Awards ! This orange dog has only just been born so has yet to be named. Suggestions please via Twitter to @MLAwards and @ConsciousSol . Of course the eventual winner of the dog on Thursday...

Ofcom Changes to Non-Geographic Calls

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Summer 2015 will see Ofcom make changes to the regulation of non-geographic calls. They are set to make freephone calls free! And to split call charges between an access charge and a service charge on non-geographic calls. Find out ...

The Impact of Social Media on Consumers

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There are seven types of people who respond to social media. Each different in approach and response to social media content: - The Quiet Follower - The Casual Liker - The Deal Seeker - The Unhappy Customer - The Ranter - The Cheerleader - The Loyal...

5 Questions Your Web Designer Should Ask You

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Planning a new website? You should have an idea of what you want before hand. Find out what questions your web designer should ask you here . Before talking about the things you need to consider when building a site, remember it's not just about having...

11 SEO Tactics You Need to Know in 2015

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Do you have an SEO strategy in place? No? Want to boost your search engine results? Yes? Here are some really simple and quite clever tactics to help you learn how to market your brand and business service better....

Recovering From a Hacked Site

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Heaven forbid this should happen to you, but more often than not sites get hacked and in order to recover from it, a huge amount of work is involved. There's great article on the Google Webmaster blog that has two case studies on the process...

It's finally here...the new Conscious website!

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And we're celebrating with champagne and orange cake! It is with much excitement and relief that we unveil our newly redesigned website to you. We have created a fresh new site (keeping the orange!) that...

CANNDi email integration tag generation

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One of the key features in CANDDi is to be able to embed tracking code in links in your email marketing that can capture individual's names if they click through to your website. The video below is a very quick demonstration of how to generate...

Client Interview: Stephen Brown, IT Director, Higgs & Sons

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Higgs & Sons is one of the Black Country's largest law firms with three offices across the West Midlands. The firm has a 135-year history and was awarded Corporate Law Firm of the Year 2013 at the Midlands Insider Dealmakers Event....

Small giving can make a big difference - February 2015 update

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Here are my numbers so far. January 2015 - Sponsored a bicycle for 6 months to allow a child to get to school in Cambodia December 2014 - 185 days of support to allow children in Cambodia to cycle to school...

Client Interview: Sarah Boustouller, Partner, Marketing Manager, Stephensons Solicitors

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Stephensons Solicitors LLP is a national, full service law firm with ten offices across the country and a staff total of 420. One of the firm's brand values is innovation. Lived from the top down, this has created a forward thinking...

Small giving can make a big difference - January 2015 update

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Here are my numbers so far. December 2014 - 185 days of support to allow children in Cambodia to cycle to school November 2014 - 137 adolescent girls in India provided with reproductive awareness support...

Merry Christmas from Conscious Solutions!

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Wishing you all a Merry Christmas and a Happy New Year! From everyone at Conscious Solutions. Click here: http://ow.ly/FTYeh to see us all up close. ...

Selection Box Mystery Caller Giveaway

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In the run up to Christmas, we’re running a selection box mystery caller giveaway. How does it work? I hear you ask. Well, each day, we’ll select an incoming call at random and they’ll be the winner of a much coveted selection box....

Fun and Festivities!

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Last week we had our Christmas party! The festivities included lots of good food (and drink!), party games, Secret Santa and dressing to impress at the Spiegel Tent. So in the true spirit of Christmas we have decided to share with you some our of pictures...

Small giving can make a big difference - December 2014 update

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Here are my numbers so far. November 2014 - 137 adolescent girls in India provided with reproductive awareness support October 2014 - 322 children provided with textbooks for a day September 2014...

2014 Digital Marketing Masterclass Presentations

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The list below are the presentations we delivered in five venues across the UK in November 2014. We had over 90 delegates attend across those venues with some great questions and lots of knowledge being shared not only by presenters but with contributions...

Bristol Digital Marketing Masterclass

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The list below are the presentations we delivered in Bristol in November 2014. We had 14 delegates all with some great questions and lots of knowledge being shared not only by presenters but with contributions from delegates as to what was and was not...

Birmingham and London Digital Marketing Masterclass

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The list below are the presentations we delivered in Birmingham and London in November 2014. We had over 60 delegates attend across the two venues with some great questions and lots of knowledge being shared not only by presenters but with contributions...

Manchester and Leeds Digital Marketing Masterclass

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The list below are the presentations we delivered in Manchester and Leeds in early November 2014. We had over 30 delegates attend across the two venues with some great questions and lots of knowledge being shared not only by presenters but with...

Small giving can make a big difference - October 2014 update

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Here are my numbers so far. September 2014 - 893 people in Malawi provided with clean water August 2014 - 862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi...

Has the mystery of the missing orange dog been solved?

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Looks like we might know who the culprit is. If you look at the red circle in the bottom photograph, we reckon that that is a Harrowells logo. Harrowells, one of our supposed "lovely" clients (Click on the images to see larger ones) ...

Orange dog goes missing at the LFS Conference & Awards

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You may know of our prediliction/fascination for/with orange dogs. We think of them as our ‘brand ambassadors’ and they regularly travel with us to events. Before now they have been borrowed on the day to have a bit of fun with or even...

Transparency & authenticity in a law firm - thoughts & cartoons!

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Are these two things possible? Can a law firm be outwardly transparent and authentic when they are not so internally? Now, don’t get me wrong it would be easy to tar all firms with the same brush and that’s not my intention. How about...

Twitter Competiton September 2014 - Win an iPad Mini

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Here are the terms and conditions 1. We post a Tweet, you have to retweet it, favourite it or follow us. You can retweet or favourite ANY of the Tweets posted from @ConsciousSol, not just the competition ones. 2. If you retweet any Tweet you get ...

Small giving can make a big difference - July 2014 update

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Here are my numbers so far. August 2014 - 862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi provided with clean water This was a direct...

360 Legal Group New Membership Package and Annual Conference

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Last week I had the chance to have a proper catch up with Viv Williams (CEO) and Louise Gash (Sales & Marketing Director) from 360 Legal Group for the first time in ages. For those of you that don’t know, 360 Legal Group joined the SimplyBiz Group...

Small giving can make a big difference - July 2014 update

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In July 2014, I have provided clean water to 1,014 people in Malawi This was a direct result of the 1,014 emails I sent from my desktop computer in that month via my relationship with B1G1. Original Blog Post ...

Small giving can make a big difference

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I've prevaricated on this all year. But finally got round to doing it. I've been doing Deki loans personally for some time and enjoy being able to loan small amounts of money to budding entrepreneurs in other parts of the world. ...

Legal Marketing Event/Conference Calendar - June 2014

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As you may know if you are a regular reader of this blog or our legal marketing newsletter, we are regular attendees at all kinds of events run by other businesses in and around the legal sector. Particularly in the Sep/Oct "events silly...

ReinventLaw London 2014 - a reflection

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I spent a really great day at ReinventLaw London on Friday. Hosted by the University of Westminster Law School in partnership with the Michigan State University College of Law. This is now one of my favourite events in the whole year. The...

PM Forum Seminar - What makes a great campaign?

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Last night I went to the PM Forum London meeting held at the http://www.twobirds.com office on Fetter Lane. I must admin, holding an event on the same night as an England World Cup game was always going to be risky, but as it turned out, everything...

Richmonte Wells Mergers Seminar Write Up

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I spent a really enjoyable day today in the company of a bunch of lawyers & business development/practice management people. They were all attending the excellent “Mergers for Law firms: how to look a gift horse in the mouth” being...

"All solicitors are....." keyword research in Google

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I got this idea from something I saw Innocent Smoothies do. I went to Google and just typed in "All solicitors are" and let autocomplete do the rest. The result you can see below and clearly is just not right, all Solicitors are lovely,...

The reintroduced LinkedIn Activity Feed & how law firms should use it

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According to their website, LinkedIn has over 300 million members from over 200 countries making it the world’s largest professional network. Yet those who make the most of LinkedIn see it as more than just a professional profile or online business...