Primary Role
At Conscious, marketing is about being orange. No, no, let me start again, it’s about understanding law firms and building awareness about how our products/services can satisfy their needs and planning campaigns to sell specific services to specific segments of the legal market. That, plus measuring return on investment for our marketing spend as best we can.
We’re looking for an experienced and versatile marketer who is hungry to do this and more. Agency or professional services marketers will definitely have an edge applying for this role.
Our ideal candidate has experience developing and executing marketing campaigns while managing and inspiring a team (of one!). You will be comfortable with day-to-day marketing activities, planning and executing tactical campaigns and in conjunction with the Managing Director, setting long-term strategy.
But you must be a ‘doer’ as well as a ‘manager’ and ‘strategist’.
You are likely to thrive on tight deadlines and changing needs and be able to ‘scramble’ when necessary. If you are a people-person who loves the rewarding challenge of building a orange brand, we want to hear from you.
Objectives of this Role
- Establish positioning, identify target audiences within the legal sector, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing campaigns from start to finish, leveraging internal support and driving collaboration
- Analyse customer insights, legal sector trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Daily and Monthly Responsibilities
- Working in partnership with our Head of Design to develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including events, print, digital, and video assets
- Plan and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for the customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and legal market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify the effectiveness and impact of current marketing initiatives with tracking and analysis via our CRM system
Skills and Qualifications
- Degree/CIM qualification in marketing, business, or equivalent experience
- Excellent written and verbal communication skills (there will be a proof-reading test)
- Proven experience developing marketing plans and campaigns as, in conjunction with the Managing Director, you will be responsible for planning our c. £100k per annum marketing budget
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with an eye for creativity
- Experience with marketing automation and CRM tools (preferably Mailchimp, CANDDi and SuiteCRM)
- If you can’t do a decent pivot table in Excel, learn before you interview with us!
Required Skills
Applicants must have the following experience:
- Strong written, verbal communication and attention to detail....did I mention a proofreading test?
- Minimum of two years experience in people management in marketing (you will have one direct report)
- Understanding of different digital marketing and web development practices
- Excellent organisational skills: project and time management and the ability to manage multiple projects simultaneously
- Ability to multi-task while maintaining a calm manner
- The ability to quickly learn the different tools we use i.e. Clickup, Trello, SuiteCRM
- Manage change as it materialises throughout a project
- Have the ability to identify potential issues/risks and manage them accordingly
- Problem-solving/troubleshooting skills
- A good, and I mean a really good, understanding of Excel
- Experience in working to tight deadlines
- Managing other team members (upwards, downwards and sideways). Delegating work and ensuring it is delivered correctly and on time with great people management skills!
- Event management and being able to travel to manage our presence at events occasionally
Desirable but not necessarily essential:
- Knowledge of WordPress or similar Content Management Systems
- A basic understanding of the legal market, trends and services provided by lawyers/solicitors
Don’t meet every single requirement?
Studies have shown that women and people of colour are less likely to apply for jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. This view aligns with two of our values which is to be empowering to members of our team and to collaborate with them to ensure they can excel in their role.
Salary and Benefits
- Dependent on experience but expected to be in the range of £35,000 - £45,000
- 25 days annual holiday + Celebration Day + Bank Holidays
- Contributory pension (3% from Conscious, 5% from you)
- Healthcare insurance, life insurance and critical illness protection (all after probation has been passed)
- Flexible working (we believe work is a thing you do not a place you go and Conscious is an accredited flexible employer)
- 2 paid days charity work allowance per year
- Awesome staff area
- Free eye tests
- MVP recognition programme with rewards
- Long Service rewards and recognition
- A staff referral scheme giving you the opportunity to earn up to £400 for recommending a friend.
- CycleToWork and Techscheme schemes in place
- Dog-friendly office
Budgetary Responsibilities
- You will have an agreed budgetary signoff without seeking additional approval from the Managing Director
- A marketing budget of c. £100,000 per year
- Shared responsibility with the Managing Director for the planning and spending of that budget
- Shared responsibility with the Head of Account Management for reporting on the ROI of that budget
Location
- Royal London Buildings, 42-46 Baldwin Street, Bristol, BS1 1PN or another office in central Bristol should we ever move
- You will be provided with a high spec MacBook Air to work from.
- Two days per week in the office working collaboratively & creatively with Maddie Platt (Marketing Executive) and the Managing Director)
- Remember, “work is a thing you do, not a place you go”.
Hours of Work
- Monday to Friday
- 37.5 hours per week
- 9.00am to 5.30pm (unless otherwise agreed)
- As part of the role you will be expected to travel to events all over the UK from time to time; sometimes this may involve out of hours travel
Reports To
- David Gilroy, Managing Director
To Apply
Want to hear more? We can chat by phone before you apply if you want? Feel free to call me on 07976 289015. Early evenings or sometime on a Saturday afternoon is fine.
Or send a CV and covering email to dgilroy@conscious.co.uk explaining why you are interested in the role and explaining one marketing campaign you planned and executed in the last 12 months including the ROI of that campaign.
Strictly no agencies!