About us

Copywriter

Summary of the Role

Your role will be to write engaging, SEO-optimised and informative website and blog content for a range of clients across all areas of the law.

The copywriting team produces over 100 pages of content per month to support SEO projects, or stand-alone website projects. You will work in a growing copywriting team made up of a Junior Copywriter, a Copywriter and a Content Marketing Lead.  

Main Responsibilities

The following is a list of the main tasks this job role will handle, but is by no means an exhaustive list and may be varied from time to time:-

  • Writing SEO content for clients, including
  • Briefing calls with clients to determine tone of voice, purpose, style and length of pages as well as unique company values
  • Service page content across all legal services, and of varying length
  • Locally targeted SEO pages including content silos/contact pages with appropriate calls to action
  • Topical blog posts
  • Researching relevant evergreen/newsworthy topics based on the SEO team’s requirements
  • Ensuring all pages are written, proofed and sent to the client in a timely manner
  • Undertaking keyword research (using tools such as Ahrefs) and writing content specs
     
  • Copywriting for web projects
  • Copywriting for service pages, home pages, about us and staff profiles
  • Working with clients, account managers, project managers and other members of the wider Conscious team to provide additional copywriting services as required
  • Ensuring a steady pace is kept with the delivery of content to the client by getting copy proofed and sent quickly and efficiently

 

  • Proofing and amending of content
    • Sharing the proofing responsibility across the team to ensure content produced is carefully and quickly proofed
    • Amending content in line with client feedback
    • Following the process to ensure proofed content gets passed to the relevant people to send to the client for approval

 

  • Writing unique and engaging content each and every time, even for more ‘common’ services
  • Reflecting an understanding of the client’s objectives through the copy written
  • Understanding our clients’ target markets, what their prospective clients need and tailoring content to effectively match that need
  • Balancing effective SEO practices with writing content that offers a positive user experience
  • Incorporating appropriate calls to action within the copy
  • Building and maintaining a relationship with our clients
  • Managing your workload, keeping track of work requests and ensuring deadlines are met
  • Additional projects as required

Required Skills

Applicants must have the following experience:-

  • Experience of writing copy for web, ideally within the professional services sector.
  • The ability to turn even the most technical and dry of subject matters into dynamic, engaging content
  • SEO understanding in terms of writing copy for the web
  • Strong written and verbal communication skills
  • Excellent attention to detail and proofreading skills
  • Comfortable recieiving and giving constructive criticism in a positive, considerate manner
  • Strong stakeholder engagement skills, being happy dealing with people face-to-face, on the phone and through video conferencing
  • Confidence in talking to clients in detail about their business and requirements
  • Commercial awareness, including the ability to write to deadlines and keep to time allowances 
  • Good keyboard and IT skills
  • Must be familiar with Mac (preferably) or MS Windows operating systems and MS Office/Email/Internet
  • Excellent organisational, project and time-management skills, managing multiple projects
  • Ability to multi-task and take ownership of your projects
  • Self motivation and a strong desire to learn
  • Passionate about good writing

Desirable Skills

Experience with/of the following is desirable:-

  • Working in and/or writing for the legal sector
  • Using a suite of SEO tools, including Google Analytics and Ahrefs
  • Experience of best practice in web marketing and copy; although this role does not necessitate detailed web technology skills, we expect basic CMS skills
  • Experience of SEO, PPC and Social Media

Salary & Benefits

  • Dependent on experience but expected to be in the range of £22,000 - £26,000
  • 25 days holiday + Celebration Day + 8 bank holidays
  • Contributory Pension (3% from Conscious, 5% from you)
  • Healthcare insurance, life insurance and critical illness protection (all after probation has been passed)
  • Flexible working (we believe work is a thing you do not a place you go and Conscious is an accredited flexible employer)
  • 2 paid days charity work allowance per year
  • Awesome staff area
  • Free eye tests
  • MVP recognition programme with rewards
  • Long Service rewards and recognition
  • A staff referral scheme giving you the opportunity to earn up to £400 for recommending a friend.
  • CycleToWork and Techscheme schemes in place
  • Dog friendly office

Location

  • Hybrid working with an office base in Royal London Buildings, 42-46 Baldwin Street, Bristol, BS1 1PN or another office in central Bristol should we ever move.

Hours of Work

  • Monday to Friday
  • 37.5 hours per week
  • 9.00am to 5.30pm (unless otherwise agreed)

Reports To

Ed Prior – Content Marketing Lead

How to Apply

Send a CV, covering email and sample of your copywriting to ed@conscious.co.uk explaining why you are interested in the role.

No recruiters please!