A good website is essential to getting new work for your law firm, and your branding is an integral part of showing your law firm's skills, expertise and experience.
But, before diving into website branding, it's crucial to define your brand identity. Your brand identity encapsulates your brand's personality, values, and what makes your firm stand out.
- What is your firm's mission and purpose? How can you show this in your website branding? You could ask your current employees or clients to complete a survey that answers questions on how they see you. This could be by asking them what colours, people, or skills your firm represents. You could then use this as the basis of your branding.
- Who is your target audience? It is all well and good stating that you want your firm's branding to be like, but what do your clients want to see? Different colours, imagery and style might be varied depending on whether you are a family law firm, conveyancing firm or full service firm.
- What sets your firm apart from competitors? This is an essential question to ask yourself. Why are you different? How can you show this in your branding? What is it most important to convey to your clients through your website?
If you are unsure of any of the answers to these questions, we're here to help!
Give our team a call today on 0117 325 0200.