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The Conciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

Should Lawyers Build A Personal Brand?

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In a well-saturated market and the fierce competition that goes along side it, personal branding for lawyers couldn’t be more essential. When I talk about personal brand, I’m not talking about logo designs or your advert on a park bench –...

The Client Journey

Rich Dibbins
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Do you know your customers journey? How do they really find you and is it as simply as them picking up the phone to call you?  Our weekly Periscope session is back, so tune in and get involved! Details as follows :- Subject  : The Client...

Google Shows Tweets in Desktop Results

David Gilroy
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Earlier this year, Google’s partnership with Twitter brought about an update that saw relevant tweets embedded into mobile search results. As of Friday, this has been expanded to desktop searches – a natural progression in the partnership of...

Dealing With Negative Comments Online

David Gilroy
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After the success of our recent Periscope Q&A, we've decided to make it a weekly activity, covering a new topic each Friday.  Last week, a number of you tuned in to my live session in which I discussed how to deal with negative reviews...

A Lawyers Guide to Blogging

David Gilroy
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So, a  p rospective client has visited your website . Thankfully, it’s just had a facelift, and couldn’t lo ok any sharper. W hile 46% of consumers consider web de si gn the top factor in a company’s credibility, what...

What's the latest in Social Media?

David Gilroy
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As you're all aware, social media is a constantly evolving beast. Changes are being made every day to the platforms we know and love to improve our experience as users. Sometimes, too much change can be overwhelming. That's why we're here to...

Conscious try Periscope

David Gilroy
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By now, you’re probably aware that I will jump on any opportunity to share what I’ve learnt in my time. What can I say? I’ve got a lot to give. In the past few weeks I’ve been noticing the increasing popularity of the...

Changes to the Google Map Pack

Jamie Stevens
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What is the Map Pack? The map pack is a section of the SERPS (Search Engine Results Pages) that is only shown for queries that Google believes have a local intent. It is separate from the normal organic search results and a business does not require a...

Being Human

David Gilroy
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When it comes to digital marketing and online presence, think like your client, not your colleague. Think of yourself as a person for a moment, rather than a lawyer. What would you want to read? What would attract you? Gyi Tsakalakis of AttorneySync.com...