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The Conciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

The ideal length for online content

David Gilroy
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  • Author

Are your social media posts short and sharp or do you baffle your audience with endless lines of text? Find out here what the ideal length of content is - for both business and social! Buffer (a scheduling app for your social media posts) have put together...

Account Manager's Network : The Influence Business Seminar

David Gilroy
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I had the pleasure last night of attending my first ever Account Manager’s Network meeting.  Held in London and organised by Darren Francis & Claire Offord it’s a network for people in professional service firms who work in account...

The Moz Blog: Understand and Harness the Power of Archetypes in Marketing

Jamie Stevens
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This article from one of our favourite blogs, The Moz Blog, looks at the importance of archetypes and designing a brand personality that resonates with those archetypes. Archetypes can be used to give a brand and its messaging a unique voice that...

Ollie and Jordan get Google Adwords certified

David Gilroy
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This month has seen the arrival of two new starters at Conscious, Paid Search Manager, Ollie Boyd and Digital Marketing Executive, Jordan Reeves . So to throw them in at the deep end, both were asked to attend the latest Google event in London, where...

The Web's Grain by Frank Chimero

David Gilroy
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We've just read this great article and recommend you read it too! It is an inspirational reflection on Frank Chimero's career in responsive web design and developing. Chimero explores the idea of taking big concepts...

The Changing Face of B2B Marketing

David Gilroy
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As digital marketing continues to evolve, so does the B2B marketplace. So what changes have been made that we should know about to better our own marketing strategies? Partnered with Millward Brown Digital, Google explores what has changed for B2B over...

If You Run A Facebook Page, Expect The Like Count To Drop Soon

Jamie Stevens
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Have you seen a sudden drop count of "likes" on your Facebook page? Well this is because Facebook are having a sort out. Facebook has recently announced it will be changing the way it counts "likes" for pages. Any accounts that have been...

PM Forum Seminar : Client Feedback

David Gilroy
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OK, so the full title was “Client feedback – gaining buy-in and maximising insight” and bearing in mind I took one client as my guest and another happened to turn up, I was always a little bit nervous about what was going to be said! The...

"Doorway" pages soon to be penalised by Google

Jamie Stevens
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To minimise the impact of spam on web users, Google has decided to refresh their definition of "doorway" pages in an attempt to prove the quality of the user's search experience. Websites maximise their search-ability with the use of doorway...

Something funny for Friday...

David Gilroy
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Need help solving your biggest problems at work? Tom Wujec can help... by exploring how you make toast! Intrigued? Watch this video to find out more:  https://www.youtube.com/watch?v=_vS_b7cJn2A  ...