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The Conciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

Give the People What They Want: Creating a Helpful Law Firm Website

David Gilroy
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From the moment somebody – anybody - clicks on a website, a timer starts in their head. That timer is set to roughly one minute. As soon as this timer begins, the visitor says to the website: “impress me.” The website then has one minute to...

Content Marketing: Creation v. Curation

David Gilroy
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With the Internet already chockablock with content about literally everything, it’s easy to feel as though our voices are being drowned out by the noise.  It’s reported that 684,478 pieces of content are shared on Facebook in the U.S every...

Responsive Web Design v. Mobile Site

David Gilroy
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Back in 2008, analysts predicted that by 2015, mobile Internet usage would surpass desktop. Well, as it turns out, they were spot on. In 2015 we saw mobile searches finally overtake desktop searches – not because desktop searches were decreasing, but...

Innovation in law / Listening to your clients

Rich Dibbins
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"Innovation" is a term that gets thrown around a lot when it comes to digital marketing. I had the pleasure of going to a PM Forum talk at Osborne Clarke's offices last week to listen to one of their partners Dan Wright and how they have...

Unintended effect of using SPF to restrict email

Andrew Gray
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Sender Policy Framework (SPF) is a DNS technology designed to improve the authenticity of email by  basically telling the world "if you get an email from us that doesn't come from server xxxxxx then it's not us".  At first glance...

2015 Advent Calendar Marketing Campaign

David Gilroy
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24 days. 24 windows to open. 24 prizes to be won (more actually). Here are the stats and the story behind our advent calendar free prize draw campaign.  In the run up to December, many of you were contemplating how to take advantage of the festive...

Break points for Responsive Website Design

George Evans
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Building a website to be “responsive” involves defining a series of breakpoints and writing CSS code so that the site looks different on different devices. For example, a three-column site when viewed on a desktop will often use the first column...

Our Year in Numbers

David Gilroy
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Over the Christmas break I put together some numbers of things that went on in the world of Conscious Solutions throughout 2015.  This is the result with a short video version below. 1 refreshed Conscious brand and website 3 clients who came back to...

Digital Resolutions for Law Firms in 2016

David Gilroy
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As the old saying goes, a new year means a new start. Everyone knows that there’s no excuse in January, since all the resolutions that have built up over the year have already been pushed to the “new year” pile. Once the festive period is...

The Risks of Removing Longtail Content From Your Website

Jamie Stevens
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So here’s the scenario: you’ve had a website for years now, and over time, it’s slowly grown to have lots of pages full of useful information about all the great services you offer - and Google loves you because of it. You have a high...