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Welcome to the Consciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

Jamie Stevens
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What is the Google Penguin Update? Google initially released an update called ‘Penguin’ on April the 24 th 2012 after several weeks of rumours about Google preparing an over optimisation penalty to target the spammy side of the SEO...
Posted in:JamieStevens, Marketing
Chris Pearce
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There are a lot of events in the legal sector, some of which are very close together or even end up being run on the same day.  If you are running an event, or know of an event going on, please ask to be added to this calendar as a administrator so you...
Posted in:ChrisPearce, Marketing
Andrew Gray
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Citrix is popular with law firms in the UK - particularly its products that provide virtualisation services. Citrix users don't normally experience any difficulty using their preferred browser to access websites. However, from time to time our clients...
Posted in:AndrewGray, Technology
David Gilroy
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Here are my numbers so far.  September 2014 - 893 people in Malawi provided with clean water August 2014 -  862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi provided with clean water This was a direct result...
Posted in:DavidGilroy, Marketing
David Gilroy
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Looks like we might know who the culprit is. If you look at the red circle in the bottom photograph, we reckon that that is a Harrowells logo.  Harrowells, one of our supposed "lovely" clients (Click on the images to see larger ones)   ...
Posted in:DavidGilroy, Marketing
David Gilroy
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You may know of our prediliction/fascination for/with orange dogs.  We think of them as our ‘brand ambassadors’ and they regularly travel with us to events. Before now they have been borrowed on the day to have a bit of fun with or even...
Posted in:DavidGilroy, Marketing
Russell Gregory
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Brighton SEO Conference 2014 Brighton SEO is a bi-annual conference taking place in, err, Brighton, with a huge and diverse range of talks in all aspects of SEO from coding and social media through to how traditional marketing can leverage your SEO and...
Andrew Gray
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Internet Protocol version 4 (IPv4) is the address system that we use today - you may be familiar with addresses that look like this: The numbering system is hierarchical and provides a way to uniquely identify every computed on the network - about 4...
Posted in:AndrewGray, Technology
Russell Gregory
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Google Analytics & Webmaster Tools are the standard tools for any website when it comes to performance, diagnostics and general health.  Google Analytics is most commonly used to give you an interpretation of how many visitors have come to your law...
David Gilroy
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Are these two things possible? Can a law firm be outwardly transparent and authentic when they are not so internally?  Now, don’t get me wrong it would be easy to tar all firms with the same brush and that’s not my intention.  How about...
Posted in:DavidGilroy, Marketing
Andrew Gray
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The concept of personalisation is almost as old as the internet itself - the basic idea being that a user tells the site about their interests which then allows the website to customise particular pages (usually the homepage) to provide direct access to the...
Posted in:AndrewGray, Technology
David Gilroy
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Here are the terms and conditions 1. We post a Tweet, you have to retweet it, favourite it or follow us. You can retweet or favourite ANY of the Tweets posted from @ConsciousSol, not just the competition ones. 2. If you retweet  any Tweet you get ...
Posted in:DavidGilroy, Marketing
David Gilroy
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Here are my numbers so far.  August 2014 -  862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi provided with clean water This was a direct result of the emails I sent from my desktop computer in each month and...
Posted in:DavidGilroy, Marketing
David Gilroy
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Last week I had the chance to have a proper catch up with Viv Williams (CEO) and Louise Gash (Sales & Marketing Director) from 360 Legal Group for the first time in ages. For those of you that don’t know, 360 Legal Group joined the SimplyBiz Group...
Posted in:DavidGilroy, Marketing
Jamie Stevens
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What is HTTPS? HTTPS (or Hyper Text Transfer Protocol Secure) is a secure method of transferring data over the internet that is used to stop unwanted snooping of your communications. At this point in time, it's use is mostly limited to certain areas...
Andrew Gray
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Building an effective website is a very satisfying endeavour – a thrilling marriage of creative design and technical skills. Design trends come and go in quick succession but the way that sites are built has remained relatively unaltered..... until...
Posted in:AndrewGray, Technology
David Gilroy
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In July 2014, I have provided clean water to 1,014 people in Malawi  This was a direct result of the 1,014 emails I sent from my desktop computer in that month via my relationship with B1G1.   Original Blog Post I've prevaricated on this all...
Posted in:DavidGilroy, Marketing
Rich Dibbins
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I attended the PM Forum workshop in Manchester last week called - The Professions in a Digital Age, held at the plush offices of Pinsent Masons. There was a nice selection of speakers.  The E Word  - Dan Nolan The Secret of Search  -...
Posted in:RichDibbins, Marketing
Russell Gregory
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One of the primary jobs here at Conscious is to drive more online enquires to firms’ sites via our Search Marketing team. Most commonly, clients tend to measure initial success of a Search Marketing project by an improvement in search engine rankings...
Russell Gregory
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One of the primary jobs here at Conscious is to drive more online enquires to firms’ sites via our Search Marketing team. Most commonly, clients tend to measure initial success of a Search Marketing project by an improvement in search engine rankings...
David Gilroy
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I've prevaricated on this all year.  But finally got round to doing it.  I've been doing Deki loans personally for some time and enjoy being able to loan small amounts of money to budding entrepreneurs in other parts of the world. ...
Posted in:DavidGilroy, Marketing
David Gilroy
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As you may know if you are a regular reader of this blog or our legal marketing newsletter, we are regular attendees at all kinds of events run by other businesses in and around the legal sector.  Particularly in the Sep/Oct "events silly...
Posted in:DavidGilroy, Marketing
David Gilroy
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I spent a really great day at ReinventLaw London on Friday.  Hosted by the University of Westminster Law School in partnership with the Michigan State University College of Law.  This is now one of my favourite events in the whole year. The...
Posted in:DavidGilroy, Marketing
Russell Gregory
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Google has been fine-tuning its search engine algorithm through the Panda updates in order to boost good quality sites to the top of the search results page across the legal sector.  The focus is on content that is original, informative and useful. One...
David Gilroy
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Last night I went to the PM Forum London meeting held at the http://www.twobirds.com office on Fetter Lane.  I must admin, holding an event on the same night as an England World Cup game was always going to be risky, but as it turned out, everything...
Posted in:DavidGilroy, Marketing
Russell Gregory
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It’s easy for smaller Law firm’s to think that they are losing out on Search Engine visibility to bigger firm’s in their local geographic areas. Ever since Google have been rolling out these militant updates such as Panda, it’s...
David Gilroy
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I spent a really enjoyable day today in the company of a bunch of lawyers & business development/practice management people. They were all attending the excellent “Mergers for Law firms: how to look a gift horse in the mouth” being run by...
Posted in:DavidGilroy, Marketing
David Gilroy
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I got this idea from something I saw Innocent Smoothies do.  I went to Google and just typed in "All solicitors are" and let autocomplete do the rest.  The result you can see below and clearly is just not right, all Solicitors are lovely,...
Posted in:DavidGilroy, Marketing
David Gilroy
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According to their website, LinkedIn has over 300 million members from over 200 countries making it the world’s largest professional network. Yet those who make the most of LinkedIn see it as more than just a professional profile or online business...
Posted in:DavidGilroy, Marketing
David Gilroy
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On Wednesday last week, LinkedIn quietly released a new feature on your profile, the ability to upload a “banner image” much like you can do on your Facebook and Twitter profile. Here’s what my LinkedIn profile now looks like. The...
Posted in:DavidGilroy, Marketing
David Gilroy
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Last night I attended my first ever Bristol Content Group meeting/seminar/workshop.  Not exactly sure how to describe other than being a GREAT bunch of people learning some EXCELLENT stuff from two BRILLIANT speakers. The official title was...
Posted in:DavidGilroy, Marketing
David Gilroy
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Pinterest have recently released a new "board widget". These let you embed a Pinterest board on other web pages, like this. Follow Conscious Solutions's board Law Firm Marketing Tips Booklets on Pinterest. As you can see, this takes...
Posted in:DavidGilroy, Marketing
David Gilroy
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In today’s day and age more and more law firms are seizing the opportunities that online advertising presents. Pay-per click advertising on major search engines, display adverts across the web and more recently video ads are all growing rapidly in...
Posted in:DavidGilroy, Marketing
David Gilroy
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The average law firm lacks the finances to bankroll any kind of official sponsorship for the FIFA World Cup. Does this mean you should give up all hope of capitalising on the immense interest generated by the planets hottest event? Far from it, it’s...
Posted in:DavidGilroy, Marketing
David Gilroy
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Now that the dust has settled after an exceptionally busy and highly productive couple of days last week at the Legalex show I thought I’d share some of my personal highlights with you. If you attended any of our workshops then you can download all...
Posted in:DavidGilroy, Marketing
Russell Gregory
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Google’s Panda 4.0 rollout and the impact for law firms   Yesterday we saw a pretty aggressive rollout of what is being dubbed Panda 4.0 . Initially Panda focused on specific niches like pay day loans, so nothing for the legal industry to worry...
David Gilroy
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Here it is, in all its glory....the smoothie bike in action at our stand at http://www.legalex.co.uk which is going on today & tomorrow at the ExCeL centre in London. ...
Posted in:DavidGilroy, Marketing
Andrew Gray
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A lot of misleading information is written on the subject of sitemaps suggesting that the presence or absence of a sitemap is going to have an impact on rankings. For the vast majority of websites you can relax, this is simply not the case - Google will find...
Posted in:AndrewGray, Technology
David Gilroy
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On Friday I received an email from Twitter, an email too enticing to resist even at 5pm. That email was a prompt to ‘give your profile a makeover’, so I did…Here’s a before and after screenshot of the @Conscioussol profile: Old...
Posted in:DavidGilroy, Marketing
Andrew Gray
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Anyone involved in web development knows that it's important to test sites on many different browsers, but which browsers need to be supported and when is it OK to drop support for an old browser? To answer these questions we keep an eye on usage...
Posted in:AndrewGray, Technology
Russell Gregory
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Hello Conscious followers!  Russell Gregory here - recently joined the mighty Conscious team as Search Marketing Manager, overseeing all things SEO, Social Media & Search Marketing related for all of our lovely clients. For more information on my...
David Gilroy
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Whoo hoo, LinkedIn has hit 300 million members worldwide.  Did you know that in the UK we use LinkedIn more on our mobile devices than on our desktop computers. Every day LinkedIn see an average of 15 million profile views, 1.45 million job views and...
Posted in:DavidGilroy, Marketing
Andrew Gray
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You may have read about a significant security issue that has been reported in mainstream media recently: http://www.bbc.co.uk/news/technology-26935905 If you are interested in such things, as we are, it’s a fascinating story and a reminder of how...
Posted in:AndrewGray, Marketing
David Gilroy
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There are less than 7 weeks to go until Legalex so it’s time to whet your appetite with a preview of the Conscious Marketing Theatre which will be running over the course of the two days. So what can you expect from the Conscious Marketing theatre? We...
Posted in:DavidGilroy, Marketing
David Gilroy
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Hey LinkedIn , what's going on?  Why remove Products & Services pages only to make us replace them with Showcase Pages?  Your explanation at http://help.linkedin.com/app/answers/detail/a_id/47952/ doesn't really give us much...
Posted in:DavidGilroy, Marketing
David Gilroy
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I spent yesterday at the Claims Magazine Conference in Manchester.  The event was held at The Point at Lancashire Cricket Club (or is that Emirates Old Trafford now, it was a bit confusing having one venue with two names!!). My mindmaps (PDF) format...
Posted in:DavidGilroy, Marketing
David Gilroy
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I spent the afternoon yesterday at the Association of North West Law Societies annual conference at dinner.  I'll write more later in the week, but for the time being, feel free to download my mindmaps of the other speakers, my presentation or the...
Posted in:DavidGilroy, Marketing
David Gilroy
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The email newsletter is still one of the most powerful weapons in the marketing arsenal for law firms; but increasingly the rules of the game are changing, your email marketing needs to be ready for mobile. With as many as 90% of smartphone owners...
Posted in:DavidGilroy, Marketing
David Gilroy
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I am in Edinburgh today which happily coincided with a PM Forum regional seminar presented by Paul O'Regan ( @WoMComms ) and hosted at Brodies . The title was "Using the Written Word to Persuade & Entertain" and was very good. ...
Posted in:DavidGilroy, Marketing
David Gilroy
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The Conscious Solutions Law Firm Benchmarking report 2014 has been released and is available to download! Since 2010 we have conducted research into Google Analytics data for law firms of all sizes, determining averages based on different key metrics and...
Posted in:DavidGilroy, Marketing
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