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The Conciousness Blog

We like to write on all things connected to digital marketing for law firms.  Either browse through the postings below or use one of the categories, authors or date options on the left hand side to narrow your choices.  If something catches your eye, why not make a comment and start/join a/the discussion.

Pros & Cons of New .Law Top Level Domain

Jamie Stevens
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ICAAN (Internet Corporation for Assigned Names and Numbers) who are the organisation responsible for the introduction of new top level domains has given exclusive rights to a company called Minds + Machines  to operate a new .law gTLD (Generic Top...

ETSOS & Conscious - Joined Forces

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This is my first blog on the new site, I know slap my wrist for tardiness. At the beginning of the year we carried out some CPD events with ETSOS . ETSOS is the UK’s leading conveyancing technology specialist. We support property lawyers and estate...

Local SEO Training Course from BrightonSEO Conference

David Gilroy
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Yesterday I attended a fantastic training course at the BrightonSEO conference on "local SEO".  It was run by Greg Gifford of AutoRevo who had flown in from the USA specifically to deliver the training course and speak at the conference today...

29 Miles, 12 Hours, Can Conscious Make It?

David Gilroy
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In June, I, along with five members of the Conscious Team, will be strapping on my walking boots and walking 29 miles across the Brecon Beacons to raise money for the Wallace & Gromit Grand Appeal! The event is in association with ...

Launching Legal Websites

David Gilroy
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Remember it's not just about having a website, it's about what you do with it that counts! If you're launching a new website for your law firm, there are a number of vital things that you need to consider before going live. ...

The ideal length for online content

David Gilroy
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Are your social media posts short and sharp or do you baffle your audience with endless lines of text? Find out here what the ideal length of content is - for both business and social! Buffer (a scheduling app for your social media posts) have put together...

Account Manager's Network : The Influence Business Seminar

David Gilroy
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I had the pleasure last night of attending my first ever Account Manager’s Network meeting.  Held in London and organised by Darren Francis & Claire Offord it’s a network for people in professional service firms who work in account...

The Moz Blog: Understand and Harness the Power of Archetypes in Marketing

Jamie Stevens
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This article from one of our favourite blogs, The Moz Blog, looks at the importance of archetypes and designing a brand personality that resonates with those archetypes. Archetypes can be used to give a brand and its messaging a unique voice that...

Ollie and Jordan get Google Adwords certified

David Gilroy
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This month has seen the arrival of two new starters at Conscious, Paid Search Manager, Ollie Boyd and Digital Marketing Executive, Jordan Reeves . So to throw them in at the deep end, both were asked to attend the latest Google event in London, where...

The Web's Grain by Frank Chimero

David Gilroy
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We've just read this great article and recommend you read it too! It is an inspirational reflection on Frank Chimero's career in responsive web design and developing. Chimero explores the idea of taking big concepts...