Helping JCP Solicitors Generate New Enquiries

JCP Solicitors is a regional law firm with offices in Swansea, Cardiff, Caerphilly, Carmarthenshire, Cowbridge and Pembrokeshire, specialising in a wide range of services for individuals and businesses.

Services

Website Design and Development
PPC
SEO

What were your goals from your PPC campaign?

JCP Solicitors has been working with Conscious Solutions since 2009. They started with a website project and then developed an SEO and PPC strategy to help them increase our online conversions.

In the last 10 years, the business has grown more than 60%, supported by its online marketing strategy. We wanted to target specific areas to increase our website traffic through paid advertising by targeting long and short-tail keywords. After implementing the recommendation from Conscious, they also put in place an SEO strategy to work alongside the PPC campaign to increase their results organically, with the end result allowing us to save money on PPC costs to focus this budget elsewhere.

What are the benefits of paid advertising for your firm?

Paid advertising has allowed JCP to become even more visible on Google. Conscious helped JCP to rank well organically for many of its services, so being featured in the paid adverts reaffirms its brand to potential clients. It also allows them to turn the tap on and off at any given time to help them manage caseloads.

What are your next steps for paid advertising?

“We are looking forward to continuing our work with the PPC team at Conscious. We generate a continuous stream of new enquiries from our campaigns that regularly results in high-value cases.”

Project Successes

1021% increase in conversions (from click to call) from Q1 2022 to Q1 2023
92% decrease in cost per conversion from Q1 2022 to Q1 2023
198% increase in overall traffic (clicks) from Q1 2022 to Q1 2023
813% increase in conversions from the first year of running (Q3 2018 - Q3 2019) compared to the final year of running (Q2 2022 - Q2 2023)

We have been working with Conscious since 2009, and we can’t see our partnership changing any time soon! The team at Conscious has taken the time to get to know our business, our core values and our goals to create successful marketing strategies that involve becoming more successful online. We are especially pleased with the results from our paid advertising campaigns.
Amy Seppman, Marketing Director - JCP Solicitors

Describing the team at Conscious

Inquisitive
“Conscious takes a very inquisitive approach to our projects. They listen to the needs of our business and the changes we want to implement, and then offer tailored advice on which strategies they think will be most successful. They take the time to understand the “why” behind any request or decision, and that is important to us."
Generous
“Our working relationship with Conscious is excellent. We often attend their free webinars and make the most of their downloadable resources and guides. The team at Conscious often invite us to industry events and take the time to answer our questions and queries. We even get orange-themed gifts every Christmas!”
Diligent
“Every member of the Conscious team has been friendly, knowledgeable and enthusiastic, ensuring a high level of care is taken to answer questions and deal with matters."

Who else we work with

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