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The LMS Annual Conference is in it's 15th year and there were over 100 people at Chancery Lane yesterday. The event was sponsored by NatWest and Moneypenny, which of course helps keep the ticket price down, as Chris Hart (from Wollen Michelmore)...
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I had a great time yesterday at the Law Firm Services seminar at Brighouse, Leeds and a number of people were kind enough to ask for a copy of the presentation I gave. So here it is. Conscious presentation at Law Firm Services Seminar - April...
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Rule No.1 : No social media after a drink No, if you've had one, small, glass of wine, then maybe this rule doesn't apply. But anything more than that and this rule definitely applies! Nuff said. Rule No.2 : If you would not say it in person,...
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When Search Engine Optimisers hear about penguins and pandas, it's unlikely they'll envisage recent trips to the zoo. In fact, the very idea of penguins and pandas may well result in a few sleepless nights. Confused? Naturally we're talking...
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One of the principles we teach in our social media training (opens a PDF) is that of only connecting with people who have either spoken to or met. It's fine to connect "through" someone else using the "Get introduced through a...
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When it comes to getting people to visit our clients' sites, we've got it covered. Eye catching and professional design combined with interesting content is a great combo. Sure, this will bring people back to your site time and again, but when it...
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My usual rule is that I do not connect with people on LinkedIn with whom I have never met or spoken. I recently changed that rule to allow me to connect with employees at client companies. It just seemed a bit weird saying "no" to someone...
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Law Firm Google Analytics Infographic Create infographics ...
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The agenda for our 6th annual client conference has been agreed and is now available to download . There is a booking form available on the same page. The dates are 16/17-May and will be held at the fabulous Coombe Abbey Hotel (shown on the right) on the...
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Back in the early days of Search Engine Optimisation (SEO), ranking highly in the organic search engine listings was a straightforward exercise, as website pages only had to be optimised for phrases or keywords. However, when the Google Panda algorithm was...
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Google recently announced their most radical Adwords update for years, turning the way adverts are targeted completely on its head. Say hello to Enhanced Campaigns. As I'm sure you've already heard (probably from us!), mobile web browsing is...
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Have you read about the changes Google made last year to allow the "personality" of your content writers to stand out from the crowd in Google search results? Google search results have undergone a drastic change by displaying results containing a...
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Inspired by recent reruns on TV of The Good Wife, if you've never watched it the names will mean nothing. But, it got me thinking whether young people were still inspired to join the legal profession based on TV programs such as Suits, The Good...
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We keep tab on our competitors, industry websites and other websites of interest using the following two tools. Both are free and both will email you alerts when things change. Google Alerts http://www.google.co.uk/alerts? hl=fa Using this you can...
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Inspired by a continued lack of understanding of search engine optimisation by some areas of the legal market (not our clients of course). I will write separately about how Google is increasingly second guessing what you really mean when...
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Updated on 27-Jan. Here's a calendar of all the events I think are going on in 2013. If you have something to add, please contact me . ...
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This was inspired by the Legal Futures news story that one of the founders of the new Brilliant Law ABS was the founder of Betfair. As soon as I read the story this picture leapt into my mind of how they might have picked the name. ...
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We've been using Hootsuite for a couple of years now to help manage all our social media activity. One of the things we use it for is to post updates to the LinkedIn Update for a number of our client facing staff. One of the problems has been...
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This cartoon was stimulated by the opening of last week's Legal Futures weekly newsletter where Neil Rose said: Does the changing legal market make it a good time for students eyeing up a career in the law? Or should they be wary of the old joke...
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We love Christmas. If there's ever an excuse to do something a little bit silly in the name of marketing, then it's in the month of December. After the success of our game back in 2011 from Big Bang Creative, we popped another on the blog this...
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This cartoon is based on a couple of conversations with clients around the changes to the RTA portal fees. The government plans to cut fixed fees for low-value personal injury work. The new recoverable costs for RTA claims valued under £10,000...
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The first in what will be a weekly video blog with someone from the Conscious team talking about all things digital marketing, law firm marketing and the wider legal market related. To see more about what we offer to the legal sector, just check out...
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I'm posting this VERY funny cartoon from the great Tom Fishburne as there's a lesson here for everyone. I'm NOT posting it as I'm trying to suggest that this is what we get faced with from law firms every now and again.....no, no, I'm ...
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Yes it's that time of year again... We're distracting you with a wonderfully cheerful Christmas game! This year however, instead of making the presents burst, it's time to keep Santa away from the fire! Or else, watch him scream in pain! ...
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Here's a calendar of all the events I think are going on in 2013. If you have something to add, please contact me . ...
