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David Gilroy
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Looks like we might know who the culprit is. If you look at the red circle in the bottom photograph, we reckon that that is a Harrowells logo.  Harrowells, one of our supposed "lovely" clients (Click on the images to see larger ones)   ...
Posted in:DavidGilroy, Marketing
David Gilroy
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You may know of our prediliction/fascination for/with orange dogs.  We think of them as our ‘brand ambassadors’ and they regularly travel with us to events. Before now they have been borrowed on the day to have a bit of fun with or even...
Posted in:DavidGilroy, Marketing
Russell Gregory
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Brighton SEO Conference 2014 Brighton SEO is a bi-annual conference taking place in, err, Brighton, with a huge and diverse range of talks in all aspects of SEO from coding and social media through to how traditional marketing can leverage your SEO and...
Russell Gregory
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Google Analytics & Webmaster Tools are the standard tools for any website when it comes to performance, diagnostics and general health.  Google Analytics is most commonly used to give you an interpretation of how many visitors have come to your law...
Rich Dibbins
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When giving talks on Social Media to law firms, the common question I get throughout is “When should I or we post or tweet anything ?” Is it 3am ? 8am or when I’m watching Emmerdale/Coronation Street/Eastenders? Unfortunately there...
Posted in:RichDibbins, Marketing
David Gilroy
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Are these two things possible? Can a law firm be outwardly transparent and authentic when they are not so internally?  Now, don’t get me wrong it would be easy to tar all firms with the same brush and that’s not my intention.  How about...
Posted in:DavidGilroy, Marketing
David Gilroy
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Here are the terms and conditions 1. We post a Tweet, you have to retweet it, favourite it or follow us. You can retweet or favourite ANY of the Tweets posted from @ConsciousSol, not just the competition ones. 2. If you retweet  any Tweet you get ...
Posted in:DavidGilroy, Marketing
David Gilroy
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Here are my numbers so far.  August 2014 -  862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi provided with clean water This was a direct result of the emails I sent from my desktop computer in each month and...
Posted in:DavidGilroy, Marketing
David Gilroy
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Last week I had the chance to have a proper catch up with Viv Williams (CEO) and Louise Gash (Sales & Marketing Director) from 360 Legal Group for the first time in ages. For those of you that don’t know, 360 Legal Group joined the SimplyBiz Group...
Posted in:DavidGilroy, Marketing
David Gilroy
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In July 2014, I have provided clean water to 1,014 people in Malawi  This was a direct result of the 1,014 emails I sent from my desktop computer in that month via my relationship with B1G1.   Original Blog Post I've prevaricated on this all...
Posted in:DavidGilroy, Marketing
Rich Dibbins
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I attended the PM Forum workshop in Manchester last week called - The Professions in a Digital Age, held at the plush offices of Pinsent Masons. There was a nice selection of speakers.  The E Word  - Dan Nolan The Secret of Search  -...
Posted in:RichDibbins, Marketing
Russell Gregory
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One of the primary jobs here at Conscious is to drive more online enquires to firms’ sites via our Search Marketing team. Most commonly, clients tend to measure initial success of a Search Marketing project by an improvement in search engine rankings...
David Gilroy
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I've prevaricated on this all year.  But finally got round to doing it.  I've been doing Deki loans personally for some time and enjoy being able to loan small amounts of money to budding entrepreneurs in other parts of the world. ...
Posted in:DavidGilroy, Marketing
David Gilroy
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As you may know if you are a regular reader of this blog or our legal marketing newsletter, we are regular attendees at all kinds of events run by other businesses in and around the legal sector.  Particularly in the Sep/Oct "events silly...
Posted in:DavidGilroy, Marketing
David Gilroy
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I spent a really great day at ReinventLaw London on Friday.  Hosted by the University of Westminster Law School in partnership with the Michigan State University College of Law.  This is now one of my favourite events in the whole year. The...
Posted in:DavidGilroy, Marketing
Russell Gregory
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Google has been fine-tuning its search engine algorithm through the Panda updates in order to boost good quality sites to the top of the search results page across the legal sector.  The focus is on content that is original, informative and useful. One...
David Gilroy
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Last night I went to the PM Forum London meeting held at the http://www.twobirds.com office on Fetter Lane.  I must admin, holding an event on the same night as an England World Cup game was always going to be risky, but as it turned out, everything...
Posted in:DavidGilroy, Marketing
Russell Gregory
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It’s easy for smaller Law firm’s to think that they are losing out on Search Engine visibility to bigger firm’s in their local geographic areas. Ever since Google have been rolling out these militant updates such as Panda, it’s...
David Gilroy
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I spent a really enjoyable day today in the company of a bunch of lawyers & business development/practice management people. They were all attending the excellent “Mergers for Law firms: how to look a gift horse in the mouth” being run by...
Posted in:DavidGilroy, Marketing
David Gilroy
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I got this idea from something I saw Innocent Smoothies do.  I went to Google and just typed in "All solicitors are" and let autocomplete do the rest.  The result you can see below and clearly is just not right, all Solicitors are lovely,...
Posted in:DavidGilroy, Marketing
David Gilroy
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According to their website, LinkedIn has over 300 million members from over 200 countries making it the world’s largest professional network. Yet those who make the most of LinkedIn see it as more than just a professional profile or online business...
Posted in:DavidGilroy, Marketing
David Gilroy
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On Wednesday last week, LinkedIn quietly released a new feature on your profile, the ability to upload a “banner image” much like you can do on your Facebook and Twitter profile. Here’s what my LinkedIn profile now looks like. The...
Posted in:DavidGilroy, Marketing
David Gilroy
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Last night I attended my first ever Bristol Content Group meeting/seminar/workshop.  Not exactly sure how to describe other than being a GREAT bunch of people learning some EXCELLENT stuff from two BRILLIANT speakers. The official title was...
Posted in:DavidGilroy, Marketing
David Gilroy
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Pinterest have recently released a new "board widget". These let you embed a Pinterest board on other web pages, like this. Follow Conscious Solutions's board Law Firm Marketing Tips Booklets on Pinterest. As you can see, this takes...
Posted in:DavidGilroy, Marketing
David Gilroy
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In today’s day and age more and more law firms are seizing the opportunities that online advertising presents. Pay-per click advertising on major search engines, display adverts across the web and more recently video ads are all growing rapidly in...
Posted in:DavidGilroy, Marketing
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So why have a blog?

David Gilroy photo

By: David Gilroy
Sales & Marketing Director

Well there are a number of reasons actually, all of them good. The first is that in my travels, both physically around the country, and virtually round the Internet, I run into a lot of people and a lot of things.

As a sales and marketing professional in the IT/legal sectors, I see things that different firms are doing and thought it might appropriate to commentate on, and document some of these.  Occasionally I might use it to sound off about something.

So, could a blog help your law firm? Well it might, particularly if you are a real specialist in a particular area (or want to be). It can help raise your profile and demonstrate your competence and expertise. If you want to see some sample blogs from our clients, have a look at:

 


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