A guest blog from Vanessa Ugatti , The True Worth Expert, https://www.thetrueworthexpert.com/ There was a time when I believed that all lawyers were really confident, totally sorted people and didn’t have any problems at all. How wrong...
David's Blog
We are delighted to announce that Symphony Legal Consultancy, the UK’s leading membership and consultancy network business, has joined forces with Conscious. The merger will become effective Monday 9 October 2017 and the combined business will continue...
Getting marketing ‘fit’ is key to business growth. But it doesn’t come easily to many law firms. We’ve invited Rachael Wheatley , Watertight Marketing Accredited Consultant, to write about the foundations you need to enable you to...
When was the last time you used a chatbot? Perhaps you were doing your online banking, or asking about the return policy at your favourite clothing company? Either way, your enquiry was probably dealt with quickly and efficiently without the need to wait in...
Video has been one of the most popular mediums to share information online for some time now; it’s fast, interactive and engaging. It’s all in the figures; almost 5 billion videos are watched on YouTube every single day, and 3.25 billion hours of...
Would you believe that email is 40 years old? The first email was sent on Wednesday 8 June 1971, and since then, email has come on leaps and bounds, continuously adapting and changing with the times. It continues to be the most effective marketing tool in...
tmgroup will be continuing their series of Property Workshops this June, sharing brand new insights into “What Your Customers Really Want” across the South of England. In partnership with us and Shopper Anonymous, these free half-day...
As you may know, we’re fans of content curation here at Conscious. Just take a look at our Passle page . Finding content that we think our audience will find useful and adding our own spin on it is not only super useful – but also a quick and...
When it comes to nailing email campaigns, MailChimp knows where it’s at. Create slick, pithy emails to a select group of recipients for the best results with ease. It’s as simple as that really. Here are some helpful tips you...
Yes, it's time. Come along and see us at LegalEx this March! For four years now, Conscious Solutions has been a proud sponsor of LegalEx - the UK’s fastest growing legal event. This...
You may think that the internet has taken over the advertising world – but you’d be wrong. TV is still the most prominent medium when it comes to video advertising; Sky have found that the average person spends 3.5 hours a day on average watching...
Is your law firm’s blog content feeling a bit stale? You may be tempted to throw it out – but don’t! There’s still life in the old dog yet, you just need to repurpose it into a fresh and interesting format. So whether it’s a...
When someone visits your website you want them to stay and explore, get to know your brand, gather information and eventually convert into a client. But if your website is lack-lustre, it just isn’t going to happen. It’s like making a sandwich;...
With law firms constantly improving their website game, it can be difficult to stand out from the crowd amongst the online traffic. It’s one thing getting a new website, but it’s quite another doing the legwork after to attract visits. After...
So you spend a good few hours planning, writing and editing your blog about your specialist legal subject. In your eyes it’s bloomin’ marvellous. Revolutionary in fact. So you take a deep breath and hit publish. Then you wait… And...
You wouldn’t wear jeans to a black tie event, would you? Likewise, you wouldn’t post pictures of a night out on LinkedIn, right? That’s because there are different rules you should follow on each social networking site to appeal to your...
Symphony Legal Conference - Orchestrating your Law Firm’s Future 2016
Helping firms understand risk, cyber security and what changes to expect for 2016.
"Innovation" is a term that gets thrown around a lot when it comes to digital marketing. I had the pleasure of going to a PM Forum talk at Osborne Clarke's offices last week to listen to one of their partners Dan Wright and how they have...
Do you know your customer's journey? How do they really find you and is it as simply as them picking up the phone to call you? Our weekly Periscope session is back, so tune in and get involved! Details as follows :- Subject : The...
The ink has set and the paperwork has been sorted....we've merged!!! Its been a very busy summer so far for the team at Conscious, even more so with our exciting merger with Law League . For those of you who don't know what Law League is or...
It’s the 1 st of July and the hottest day of the year so far. Many flocked to the seaside to soak in the rays. Instead, we flocked to Solihull to deliver our M+E+M=P seminar at The Village Hotel. Could we really expect a huge crowd when we were...
Last Friday we attended this great event held at The Celtic Manor Resort, Newport. The annual National Local Law Society was this year hosted by Monmouthshire’s Incorporated Law Society. The conference opened with a welcome from Wales’ first...
This is my first blog on the new site, I know slap my wrist for tardiness. At the beginning of the year we carried out some CPD events with ETSOS . ETSOS is the UK’s leading conveyancing technology specialist. We support property lawyers and estate...
Entry deadline Monday 9th March - 5pm. Post your suggestions in the comment box below! ...
Higgs & Sons is one of the Black Country's largest law firms with three offices across the West Midlands. The firm has a 135-year history and was awarded Corporate Law Firm of the Year 2013 at the Midlands Insider Dealmakers Event....
Here are my numbers so far. January 2015 - Sponsored a bicycle for 6 months to allow a child to get to school in Cambodia December 2014 - 185 days of support to allow children in Cambodia to cycle to school November 2014 - 137 adolescent girls in...
Stephensons Solicitors LLP is a national, full service law firm with ten offices across the country and a staff total of 420. One of the firm's brand values is innovation. Lived from the top down, this has created a forward thinking environment...
Here are my numbers so far. December 2014 - 185 days of support to allow children in Cambodia to cycle to school November 2014 - 137 adolescent girls in India provided with reproductive awareness support October 2014 - 322 children provided with...
Wishing you all a Merry Christmas and a Happy New Year! From everyone at Conscious Solutions. Click here: http://ow.ly/FTYeh to see us all up close. ...
In the run up to Christmas, we’re running a selection box mystery caller giveaway. How does it work? I hear you ask. Well, each day, we’ll select an incoming call at random and they’ll be the winner of a much coveted selection box....
Last week we had our Christmas party! The festivities included lots of good food (and drink!), party games, Secret Santa and dressing to impress at the Spiegel Tent. So in the true spirit of Christmas we have decided to share with you some our of pictures...
Here are my numbers so far. November 2014 - 137 adolescent girls in India provided with reproductive awareness support October 2014 - 322 children provided with textbooks for a day September 2014 - 893 people in Malawi provided with clean water ...
The list below are the presentations we delivered in five venues across the UK in November 2014. We had over 90 delegates attend across those venues with some great questions and lots of knowledge being shared not only by presenters but with contributions...
The list below are the presentations we delivered in Bristol in November 2014. We had 14 delegates all with some great questions and lots of knowledge being shared not only by presenters but with contributions from delegates as to what was and was not...
The list below are the presentations we delivered in Birmingham and London in November 2014. We had over 60 delegates attend across the two venues with some great questions and lots of knowledge being shared not only by presenters but with contributions...
There are over 2,000,000 searches on legal subjects every day in the UK according to Google. Consider that, and the fact that over 80% of adults now go online, most of them daily, and it’s clear that law firms need an effective online presence. ...
The list below are the presentations we delivered in Manchester and Leeds in early November 2014. We had over 30 delegates attend across the two venues with some great questions and lots of knowledge being shared not only by presenters but with...
So the conference season is in full swing and the key question on everyone's mind seems to be; "As a law firm, what should we be doing around digital marketing?" In a nutshell, its simple: Social media is a must. Mobile...
Here are my numbers so far. September 2014 - 893 people in Malawi provided with clean water August 2014 - 862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi provided with clean water This was a direct result...
Looks like we might know who the culprit is. If you look at the red circle in the bottom photograph, we reckon that that is a Harrowells logo. Harrowells, one of our supposed "lovely" clients (Click on the images to see larger ones) ...
Are these two things possible? Can a law firm be outwardly transparent and authentic when they are not so internally? Now, don’t get me wrong it would be easy to tar all firms with the same brush and that’s not my intention. How about...
Here are the terms and conditions 1. We post a Tweet, you have to retweet it, favourite it or follow us. You can retweet or favourite ANY of the Tweets posted from @ConsciousSol, not just the competition ones. 2. If you retweet any Tweet you get ...
Here are my numbers so far. August 2014 - 862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi provided with clean water This was a direct result of the emails I sent from my desktop computer in each month and...
Last week I had the chance to have a proper catch up with Viv Williams (CEO) and Louise Gash (Sales & Marketing Director) from 360 Legal Group for the first time in ages. For those of you that don’t know, 360 Legal Group joined the SimplyBiz Group...
In July 2014, I have provided clean water to 1,014 people in Malawi This was a direct result of the 1,014 emails I sent from my desktop computer in that month via my relationship with B1G1. Original Blog Post I've prevaricated on this all...
I attended the PM Forum workshop in Manchester last week called - The Professions in a Digital Age, held at the plush offices of Pinsent Masons. There was a nice selection of speakers. The E Word - Dan Nolan The Secret of Search -...
I've prevaricated on this all year. But finally got round to doing it. I've been doing Deki loans personally for some time and enjoy being able to loan small amounts of money to budding entrepreneurs in other parts of the world. ...
As you may know if you are a regular reader of this blog or our legal marketing newsletter, we are regular attendees at all kinds of events run by other businesses in and around the legal sector. Particularly in the Sep/Oct "events silly...
I spent a really great day at ReinventLaw London on Friday. Hosted by the University of Westminster Law School in partnership with the Michigan State University College of Law. This is now one of my favourite events in the whole year. The...
Last night I went to the PM Forum London meeting held at the http://www.twobirds.com office on Fetter Lane. I must admin, holding an event on the same night as an England World Cup game was always going to be risky, but as it turned out, everything...
I spent a really enjoyable day today in the company of a bunch of lawyers & business development/practice management people. They were all attending the excellent “Mergers for Law firms: how to look a gift horse in the mouth” being run by...
I got this idea from something I saw Innocent Smoothies do. I went to Google and just typed in "All solicitors are" and let autocomplete do the rest. The result you can see below and clearly is just not right, all Solicitors are lovely,...
According to their website, LinkedIn has over 300 million members from over 200 countries making it the world’s largest professional network. Yet those who make the most of LinkedIn see it as more than just a professional profile or online business...
On Wednesday last week, LinkedIn quietly released a new feature on your profile, the ability to upload a “banner image” much like you can do on your Facebook and Twitter profile. Here’s what my LinkedIn profile now looks like. The...
Last night I attended my first ever Bristol Content Group meeting/seminar/workshop. Not exactly sure how to describe other than being a GREAT bunch of people learning some EXCELLENT stuff from two BRILLIANT speakers. The official title was...
Pinterest have recently released a new "board widget". These let you embed a Pinterest board on other web pages, like this. Follow Conscious Solutions's board Law Firm Marketing Tips Booklets on Pinterest. As you can see, this takes...
In today’s day and age more and more law firms are seizing the opportunities that online advertising presents. Pay-per click advertising on major search engines, display adverts across the web and more recently video ads are all growing rapidly in...
The average law firm lacks the finances to bankroll any kind of official sponsorship for the FIFA World Cup. Does this mean you should give up all hope of capitalising on the immense interest generated by the planets hottest event? Far from it, it’s...
Now that the dust has settled after an exceptionally busy and highly productive couple of days last week at the Legalex show I thought I’d share some of my personal highlights with you. If you attended any of our workshops then you can download all...
Here it is, in all its glory....the smoothie bike in action at our stand at http://www.legalex.co.uk which is going on today & tomorrow at the ExCeL centre in London. ...
On Friday I received an email from Twitter, an email too enticing to resist even at 5pm. That email was a prompt to ‘give your profile a makeover’, so I did…Here’s a before and after screenshot of the @Conscioussol profile: Old...
Whoo hoo, LinkedIn has hit 300 million members worldwide. Did you know that in the UK we use LinkedIn more on our mobile devices than on our desktop computers. Every day LinkedIn see an average of 15 million profile views, 1.45 million job views and...
You may have read about a significant security issue that has been reported in mainstream media recently: http://www.bbc.co.uk/news/technology-26935905 If you are interested in such things, as we are, it’s a fascinating story and a reminder of how...
There are less than 7 weeks to go until Legalex so it’s time to whet your appetite with a preview of the Conscious Marketing Theatre which will be running over the course of the two days. So what can you expect from the Conscious Marketing theatre? We...
Hey LinkedIn , what's going on? Why remove Products & Services pages only to make us replace them with Showcase Pages? Your explanation at http://help.linkedin.com/app/answers/detail/a_id/47952/ doesn't really give us much...
I spent yesterday at the Claims Magazine Conference in Manchester. The event was held at The Point at Lancashire Cricket Club (or is that Emirates Old Trafford now, it was a bit confusing having one venue with two names!!). My mindmaps (PDF) format...
I spent the afternoon yesterday at the Association of North West Law Societies annual conference at dinner. I'll write more later in the week, but for the time being, feel free to download my mindmaps of the other speakers, my presentation or the...
The email newsletter is still one of the most powerful weapons in the marketing arsenal for law firms; but increasingly the rules of the game are changing, your email marketing needs to be ready for mobile. With as many as 90% of smartphone owners...
I am in Edinburgh today which happily coincided with a PM Forum regional seminar presented by Paul O'Regan ( @WoMComms ) and hosted at Brodies . The title was "Using the Written Word to Persuade & Entertain" and was very good. ...
The Conscious Solutions Law Firm Benchmarking report 2014 has been released and is available to download! Since 2010 we have conducted research into Google Analytics data for law firms of all sizes, determining averages based on different key metrics and...
Viral marketing is an inexpensive and effective method of generating interest and brand awareness of your business; but despite this examples of law firms producing viral content are few and far between. So how can law firms design content which has...
This is probably my all time favourite law firm tweet. How many law firms who have been "brave" enough to do this? ...
2014 is going to be an eventful year for the domain name industry, with thousands of new suffixes joining traditional extensions such as .com and .net. It’s expected that the current 22 generic top-level domains (TLDs) plus the 300 country code domains...
We are well and truly in to 2014 now so it’s time for me to put my Nostradamus hat on and come up with a few predictions of the key digital marketing trends for law firms in 2014. Growth in importance of reviews I discussed this subject at the...
For the past two years we have featured a Christmas game on the website developed by Big Bang Creative, 2013 was no exception, to continue with the yule-tide fun we featured a game with a bit of a Conscious twist. Those of you that played the game...
This blog post represents the final instalment of a mini trilogy of posts written in a frenzied couple of afternoons of content creation. Like any trilogy worth reading, it often helps if you have read the other books in the series, so if you’ve missed...
If you have been keeping up with the Conscious blog then you will have read part one of the ‘online reviews for law firms’ trilogy which charted the introduction of Google’s new review monitoring tool. Having a tool to help track reviews...
Use your mouse to aim and throw your snowballs at Santa’s Reindeer. If you can hit enough Reindeer in the allocated time and resist the temptation to hit David Gilroy with your snowballs then you could be in with a chance of topping our leaderboard and...
Welcome to the first instalment of the Conscious blog trilogy on online reviews for law firms; two further instalments will be made available over the coming days so stay tuned. The proliferation of online consumer review sites like Trustpilot and Yelp ...
Prysm Group, one of the top 3 largest independent event organisers in the UK are launching a brand new event for the legal industry called Legalex. Conscious Solutions are delighted to announce that we are working with the Prysm Group on this event. ...
We are always on the lookout for ways to better utilise the various Social Media platforms that we use; so the recent news that Twitter’s ad platform is now being made available to SME’s in the UK has certainly caught our attention. ...
We had great fun writing the content to share how much we have grown over the last 10 years. We hope you enjoying watching it as much. ...
The list below are the presentations we delivered at four locations around the UK in mid-November 2013. We had around 80 delegates attend across the four sessions with some really great questions being asked and lots of knowledge being shared not only by...
I had a great day out at the Legal Futures" 2020 Vision conference yesterday. Rather than the usual
I subscribe to Tom Fishburne’s blog and a few weeks ago saw he’d drawn this cartoon which eloquently depicts the dangers of marketers acting as judge, jury and executioner when it comes to design. The results are often detrimental when the...
Download my mindmap of the great Bryony Thomas ( @BryonyThomas ) talking about her book and methodology called Watertight Marketing. Bryony was speaking at the October event at the Bath & Bristol Marketing Network . Founded by Martin Wright...
Last night I attended the Legal Futures: New BUsiness Models for the Bar seminar held in Hatton Gardens, London. The speakers were :- Adam Shutkever , Chief Operating Office, Riverview Law - @RiverviewLaw Jonathan Rose , Partner, Artesian Law - ...
Thank you for your interest in our law firms website statistics benchmarking audit. Please note that you can only join this audit if your website is using Google Analytics. The reason for this is that different website statistics packages...
Thank you for your interest in our law firms website statistics benchmark. Please note that you can only submit date for this benchmark if your website is using Google Analytics (which frankly it should be!!). The reason for this is that...
Last Thursday David & I attended a PM Forum Seminar in Manchester entitled “Driving growth through effective CRM” presented by Robin Dicks of The Thriving Company. It’s no secret that many law firms are not well versed in the best...
Friday was the National Property Law Conference of the Property Section of The Law Society. It’s self styled title was “Solicitors fight back”. Any names that are hyperlinked below, lead to their LinkedIn profiles in case you...
On Tuesday I spent the day at the Marriott Marble Arch at the APIL Business Conference. Any names that are hyperlinked below lead to that person’s LinkedIn profile in case you wanted to connect with them. There we are a range of speakers besides...
Byfield Consultancy Law Firms & Social Media Report I had the pleasure of attending the launch of this new report at the lovely offices of Fox Williams LLP on Tuesday morning. The event was pretty well attended with around 45 people in the room. The...
I attended the 360Legal annual conference on earlier this month and finally got round to writing my blog on it so apologies for the delay. Here are just a few of the guest speakers and their key points around the legal profession today. Viv Williams CEO of...
A day that I’ve talked about for some while, hoped would never come, but feared eventually would, apparently has seemingly arrived. It appears that Google has started to cut off keyword data altogether. Back in October 2011 Google made a massive...
We became just one of many companies to get behind Macmillan's aim to create the world's largest coffee morning today. Once we'd received our Coffee Morning Kit in the post, it really was full steam ahead with cake baking! The people in our...
It's All About Conversion: Another Digital Marketing Masterclass Event for law firms So, in October of last year we ran a series of four digital marketing events for law firms for the first time; they were a great success! It's for this reason that...
It's All About Conversion : Another Digital Marketing Masterclass Course in Bristol We're putting together finishing touches to our Digital Marketing Masterclass being held in Bristol on Tuesday 19th November, and we've booked it at a gothic...
Luckily, I've never had a phobia of winged creatures; it's my belief that spiders are the root of all evil. So when I watched Alfred Hitchcock's The Birds , I found it almost comical. That was until around 11am this morning, when a somewhat...
So, it's that time of year again... Sandwiched in between two bank holidays was our 6th annual Client Conference, two days guaranteed to make you gain a few pounds and leave you with a genuinely spooky experience at Coombe Abbey Hotel near Coventry. The...
The LMS Annual Conference is in it's 15th year and there were over 100 people at Chancery Lane yesterday. The event was sponsored by NatWest and Moneypenny, which of course helps keep the ticket price down, as Chris Hart (from Wollen Michelmore)...