Well there are a number of reasons actually. The first is that in my travels, both physically around the country, and virtually round the Internet, I run into a lot of people and a lot of things.
As a sales and marketing professional in the IT/legal sectors, I see things that different firms are doing and thought it might appropriate to commentate on, and document some of these. Plus occasionally I might use it to sound off about something.
So, could a blog help your law firm? Well it might, particularly if you are a real specialist in a particular area (or want to be). It can help raise your profile and demonstrate your competence and expertise.
David Gilroy
Sales & Marketing Director
