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Consciousness Blog

David Gilroy
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Last week I had the chance to have a proper catch up with Viv Williams (CEO) and Louise Gash (Sales & Marketing Director) from 360 Legal Group for the first time in ages. For those of you that don’t know, 360 Legal Group joined the SimplyBiz Group...
Posted in:DavidGilroy, Marketing
David Gilroy
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In July 2014, I have provided clean water to 1,014 people in Malawi  This was a direct result of the 1,014 emails I sent from my desktop computer in that month via my relationship with B1G1.   Original Blog Post I've prevaricated on this all...
Posted in:DavidGilroy, Marketing
Rich Dibbins
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I attended the PM Forum workshop in Manchester last week called - The Professions in a Digital Age, held at the plush offices of Pinsent Masons. There was a nice selection of speakers.  The E Word  - Dan Nolan The Secret of Search  -...
Posted in:RichDibbins, Marketing
Russell Gregory
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One of the primary jobs here at Conscious is to drive more online enquires to firms’ sites via our Search Marketing team. Most commonly, clients tend to measure initial success of a Search Marketing project by an improvement in search engine rankings...
David Gilroy
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I've prevaricated on this all year.  But finally got round to doing it.  I've been doing Deki loans personally for some time and enjoy being able to loan small amounts of money to budding entrepreneurs in other parts of the world. ...
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David Gilroy
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As you may know if you are a regular reader of this blog or our legal marketing newsletter, we are regular attendees at all kinds of events run by other businesses in and around the legal sector.  Particularly in the Sep/Oct "events silly...
Posted in:DavidGilroy, Marketing
David Gilroy
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I spent a really great day at ReinventLaw London on Friday.  Hosted by the University of Westminster Law School in partnership with the Michigan State University College of Law.  This is now one of my favourite events in the whole year. The...
Posted in:DavidGilroy, Marketing
Russell Gregory
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Google has been fine-tuning its search engine algorithm through the Panda updates in order to boost good quality sites to the top of the search results page across the legal sector.  The focus is on content that is original, informative and useful. One...
David Gilroy
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Last night I went to the PM Forum London meeting held at the http://www.twobirds.com office on Fetter Lane.  I must admin, holding an event on the same night as an England World Cup game was always going to be risky, but as it turned out, everything...
Posted in:DavidGilroy, Marketing
Russell Gregory
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It’s easy for smaller Law firm’s to think that they are losing out on Search Engine visibility to bigger firm’s in their local geographic areas. Ever since Google have been rolling out these militant updates such as Panda, it’s...
David Gilroy
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I spent a really enjoyable day today in the company of a bunch of lawyers & business development/practice management people. They were all attending the excellent “Mergers for Law firms: how to look a gift horse in the mouth” being run by...
Posted in:DavidGilroy, Marketing
David Gilroy
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I got this idea from something I saw Innocent Smoothies do.  I went to Google and just typed in "All solicitors are" and let autocomplete do the rest.  The result you can see below and clearly is just not right, all Solicitors are lovely,...
Posted in:DavidGilroy, Marketing
David Gilroy
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According to their website, LinkedIn has over 300 million members from over 200 countries making it the world’s largest professional network. Yet those who make the most of LinkedIn see it as more than just a professional profile or online business...
Posted in:DavidGilroy, Marketing
David Gilroy
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On Wednesday last week, LinkedIn quietly released a new feature on your profile, the ability to upload a “banner image” much like you can do on your Facebook and Twitter profile. Here’s what my LinkedIn profile now looks like. The...
Posted in:DavidGilroy, Marketing
David Gilroy
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Last night I attended my first ever Bristol Content Group meeting/seminar/workshop.  Not exactly sure how to describe other than being a GREAT bunch of people learning some EXCELLENT stuff from two BRILLIANT speakers. The official title was...
Posted in:DavidGilroy, Marketing
David Gilroy
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Pinterest have recently released a new "board widget". These let you embed a Pinterest board on other web pages, like this. Follow Conscious Solutions's board Law Firm Marketing Tips Booklets on Pinterest. As you can see, this takes...
Posted in:DavidGilroy, Marketing
David Gilroy
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In today’s day and age more and more law firms are seizing the opportunities that online advertising presents. Pay-per click advertising on major search engines, display adverts across the web and more recently video ads are all growing rapidly in...
Posted in:DavidGilroy, Marketing
David Gilroy
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The average law firm lacks the finances to bankroll any kind of official sponsorship for the FIFA World Cup. Does this mean you should give up all hope of capitalising on the immense interest generated by the planets hottest event? Far from it, it’s...
Posted in:DavidGilroy, Marketing
David Gilroy
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Now that the dust has settled after an exceptionally busy and highly productive couple of days last week at the Legalex show I thought I’d share some of my personal highlights with you. If you attended any of our workshops then you can download all...
Posted in:DavidGilroy, Marketing
Russell Gregory
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Google’s Panda 4.0 rollout and the impact for law firms   Yesterday we saw a pretty aggressive rollout of what is being dubbed Panda 4.0 . Initially Panda focused on specific niches like pay day loans, so nothing for the legal industry to worry...
David Gilroy
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Here it is, in all its glory....the smoothie bike in action at our stand at http://www.legalex.co.uk which is going on today & tomorrow at the ExCeL centre in London. ...
Posted in:DavidGilroy, Marketing
David Gilroy
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On Friday I received an email from Twitter, an email too enticing to resist even at 5pm. That email was a prompt to ‘give your profile a makeover’, so I did…Here’s a before and after screenshot of the @Conscioussol profile: Old...
Posted in:DavidGilroy, Marketing
Russell Gregory
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Hello Conscious followers!  Russell Gregory here - recently joined the mighty Conscious team as Search Marketing Manager, overseeing all things SEO, Social Media & Search Marketing related for all of our lovely clients. For more information on my...
David Gilroy
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Whoo hoo, LinkedIn has hit 300 million members worldwide.  Did you know that in the UK we use LinkedIn more on our mobile devices than on our desktop computers. Every day LinkedIn see an average of 15 million profile views, 1.45 million job views and...
Posted in:DavidGilroy, Marketing
Andrew Gray
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You may have read about a significant security issue that has been reported in mainstream media recently: http://www.bbc.co.uk/news/technology-26935905 If you are interested in such things, as we are, it’s a fascinating story and a reminder of how...
Posted in:AndrewGray, Marketing
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So why have a blog?

David Gilroy photo

By: David Gilroy
Sales & Marketing Director

Well there are a number of reasons actually, all of them good. The first is that in my travels, both physically around the country, and virtually round the Internet, I run into a lot of people and a lot of things.

As a sales and marketing professional in the IT/legal sectors, I see things that different firms are doing and thought it might appropriate to commentate on, and document some of these.  Occasionally I might use it to sound off about something.

So, could a blog help your law firm? Well it might, particularly if you are a real specialist in a particular area (or want to be). It can help raise your profile and demonstrate your competence and expertise. If you want to see some sample blogs from our clients, have a look at:

 


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