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Consciousness Blog

Andrew Gray
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You may have read about a significant security issue that has been reported in mainstream media recently: http://www.bbc.co.uk/news/technology-26935905 If you are interested in such things, as we are, it’s a fascinating story and a reminder of how...
Dave Rolf
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There are less than 7 weeks to go until Legalex so it’s time to whet your appetite with a preview of the Conscious Marketing Theatre which will be running over the course of the two days. So what can you expect from the Conscious Marketing theatre? We...
David Gilroy
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Hey LinkedIn , what's going on?  Why remove Products & Services pages only to make us replace them with Showcase Pages?  Your explanation at http://help.linkedin.com/app/answers/detail/a_id/47952/ doesn't really give us much...
David Gilroy
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I spent yesterday at the Claims Magazine Conference in Manchester.  The event was held at The Point at Lancashire Cricket Club (or is that Emirates Old Trafford now, it was a bit confusing having one venue with two names!!). My mindmaps (PDF) format...
David Gilroy
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I spent the afternoon yesterday at the Association of North West Law Societies annual conference at dinner.  I'll write more later in the week, but for the time being, feel free to download my mindmaps of the other speakers, my presentation or the...
Dave Rolf
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The email newsletter is still one of the most powerful weapons in the marketing arsenal for law firms; but increasingly the rules of the game are changing, your email marketing needs to be ready for mobile. With as many as 90% of smartphone owners...
David Gilroy
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I am in Edinburgh today which happily coincided with a PM Forum regional seminar presented by Paul O'Regan ( @WoMComms ) and hosted at Brodies . The title was "Using the Written Word to Persuade & Entertain" and was very good. ...
Dave Rolf
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The Conscious Solutions Law Firm Benchmarking report 2014 has been released and is available to download! Since 2010 we have conducted research into Google Analytics data for law firms of all sizes, determining averages based on different key metrics and...
Dave Rolf
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Viral marketing is an inexpensive and effective method of generating interest and brand awareness of your business; but despite this examples of law firms producing viral content are few and far between. So how can law firms design content which has...
David Gilroy
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This is probably my all time favourite law firm tweet.  How many law firms who have been "brave" enough to do this? ...
David Gilroy
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2014 is going to be an eventful year for the domain name industry, with thousands of new suffixes joining traditional extensions such as .com and .net. It’s expected that the current 22 generic top-level domains (TLDs) plus the 300 country code domains...
Dave Rolf
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We are well and truly in to 2014 now so it’s time for me to put my Nostradamus hat on and come up with a few predictions of the key digital marketing trends for law firms in 2014. Growth in importance of reviews I discussed this subject at the...
Dave Rolf
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For the past two years we have featured a Christmas game on the website developed by Big Bang Creative,   2013 was no exception, to continue with the yule-tide fun we featured a game with a bit of a Conscious twist. Those of you that played the game...
Dave Rolf
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This blog post represents the final instalment of a mini trilogy of posts written in a frenzied couple of afternoons of content creation. Like any trilogy worth reading, it often helps if you have read the other books in the series, so if you’ve missed...
Dave Rolf
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If you have been keeping up with the Conscious blog then you will have read part one of the ‘online reviews for law firms’ trilogy which charted the introduction of Google’s new review monitoring tool. Having a tool to help track reviews...
Dave Rolf
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Use your mouse to aim and throw your snowballs at Santa’s Reindeer. If you can hit enough Reindeer in the allocated time and resist the temptation to hit David Gilroy with your snowballs then you could be in with a chance of topping our leaderboard and...
Dave Rolf
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Welcome to the first instalment of the Conscious blog trilogy on online reviews for law firms; two further instalments will be made available over the coming days so stay tuned. The proliferation of online consumer review sites like Trustpilot and Yelp ...
Dave Rolf
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Prysm Group, one of the top 3 largest independent event organisers in the UK are launching a brand new event for the legal industry called Legalex. Conscious Solutions are delighted to announce that we are working with the Prysm Group on this event. ...
Chris Pearce
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There are a lot of events in the legal sector, some of which are very close together or even end up being run on the same day.  If you are running an event, or know of an event going on, please ask to be added to this calendar as a administrator so...
Dave Rolf
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We are always on the lookout for ways to better utilise the various Social Media platforms that we use; so the recent news that Twitter’s ad platform is now being made available to SME’s in the UK has certainly caught our attention. ...
David Gilroy
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We had great fun writing the content to share how much we have grown over the last 10 years.  We hope you enjoying watching it as much. ...
David Gilroy
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The list below are the presentations we delivered at four locations around the UK in mid-November 2013. We had around 80 delegates attend across the four sessions with some really great questions being asked and lots of knowledge being shared not only by...
David Gilroy
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I had a great day out at the Legal Futures" 2020 Vision conference yesterday. Rather than the usual

David Gilroy
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I subscribe to Tom Fishburne’s blog and a few weeks ago saw he’d drawn this cartoon which eloquently depicts the dangers of marketers acting as judge, jury and executioner when it comes to design. The results are often detrimental when the...
David Gilroy
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Download my mindmap of the great Bryony Thomas ( @BryonyThomas ) talking about her book and methodology called Watertight Marketing. Bryony was speaking at the October event at the Bath & Bristol Marketing Network .  Founded by Martin Wright...
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So why have a blog?

David Gilroy photo

By: David Gilroy
Sales & Marketing Director

Well there are a number of reasons actually, all of them good. The first is that in my travels, both physically around the country, and virtually round the Internet, I run into a lot of people and a lot of things.

As a sales and marketing professional in the IT/legal sectors, I see things that different firms are doing and thought it might appropriate to commentate on, and document some of these.  Occasionally I might use it to sound off about something.

So, could a blog help your law firm? Well it might, particularly if you are a real specialist in a particular area (or want to be). It can help raise your profile and demonstrate your competence and expertise. If you want to see some sample blogs from our clients, have a look at:

 


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