SEO for Law Firms

Of course! We provide our clients with the technical know-how to write high-quality content that will rank, but we can also implement your whole legal SEO strategy, so you don't have to worry. If you want to carry out SEO for your law firm yourself, we'd recommend first having a law firm SEO audit so you can identify areas for improvement, areas where content needs to be optimised and areas where you are already performing well. This means you can put your time and energy into legal SEO, which will be beneficial. 

Yes! Ok, we're biased, but we've seen ongoing successes with our law firm SEO clients. This isn't a one-time strategy that you can implement and forget about. With ongoing research into keywords, new service pages and blog posts and updating existing content to include new keywords, your content can outperform competitors and help you generate new enquiries. See the successes we've had for our law firm SEO clients.

As a law firm SEO agency, we know a thing or two about the successes an SEO strategy can see. An SEO strategy is a hugely beneficial strategy for solicitors and law firms. Some of the benefits of SEO for law firms include:

• Higher placement on Google and other search engines
• Ranking for multiple search terms and keywords
• Increased brand awareness
• Attracting the right traffic to your website
• Making your content more well-written and accessible
• A better website structure
• More enquiries

Law firm SEO is an essential strategy for your law firm to be competitive in an increasingly digital world. There is no point in having a website that looks good if it is not performing well on search engines and bringing traffic to your website. All service pages, blog posts and FAQ pages should be optimised for SEO to outperform your competitors and this should be ongoing work to ensure you rank for new keywords as they become popular. If you want to begin the process of a law firm SEO strategy, we'd recommend starting with a law firm SEO audit.

Legal SEO is our bread and butter. It's all we do here at Conscious. So, whilst many digital marketing agencies will need to take the time to research and understand the offerings of the legal sector, we already understand what law firms do. We've helped over 300 law firms become more successful online and work with a number of different types of law firms. So whether you are a family law firm, a conveyancing firm, a full-service law firm or a small law firm looking to increase brand awareness in the local area, our SEO services for law firms can help you reach your goals. Conscious has been solely working with law firms for over 20 years, and our legal SEO team has a combined knowledge of over 35 years in the SEO industry. Legal SEO is always changing, but we are here to keep up with these trends and updates so you don't have to. Find out how we have helped law firms become more successful with their SEO here.

A law firm SEO strategy consists of many different factors. Firstly, there is finding and fixing any technical issues that may be making it harder for Google (or another search engine) to understand the structure of your website. This includes looking at things like broken links, 404 pages, duplicate content, sitemaps, meta descriptions and more. It will identify any errors with your website or content that need fixing before you bother to write any content. Once this is complete, the SEO team at Conscious will do a content audit to identify key services on your website and see how they can be improved. This will include things like where you rank on the search engine results pages (SERPs), whether keywords are included in your headings and if you are linking internally. In some cases, this can just be a case of adding some keywords to existing content, and in other cases, a full rewrite of a page may be needed. We also look at the authority of your firm’s website compared to your competitors and look to improve it through digital PR and link building. Law firm SEO isn't a quick win and requires ongoing work to keep your content up-to-date and optimised. Therefore regular reporting will be helpful, and a law firm SEO audit might benefit you every few years if you are completing the work yourself.

A law firm SEO audit allows you to identify what is working with your website and content and areas for improvement so you can create a tailor-made SEO strategy that will help your law firm become more successful online. Find out more about our law firm SEO audits here.

On-page SEO refers to the process of optimising the content on your service pages, in your blog posts, on your FAQ pages, case study pages, meet the team pages and more. The best strategies for on-page legal SEO are answering questions that your clients are searching for, adding internal links to important and relevant content on your different pages and adding keywords to your URLs. On-page legal SEO will help your law firm's website rank higher in Google. 

Off-page legal SEO covers anything that happens away from your website but still helps your law firm website to rank higher in Google and other search engines. Off-page SEO consists of link-building, local SEO and social media. Both off-page and on-page strategies are extremely helpful for your law firm website's ranking, but on-page SEO strategies are much easier to implement, so we would recommend starting by focusing on your on-page legal SEO.

Link building for law firms is the process of gaining backlinks to your law firm’s website from other reputable websites to increase the authority of your website. Our digital PR team reach out to bloggers, journalists and other reputable publications to gain these links. Brand mentions are useful for increasing brand awareness, but for SEO purposes, a link back to your law firms website is key.