Conscious Conversations - interactive law firm digital marketing training

We have kicked off our next group of training webinars called Conscious Conversations.

These monthly sessions will be held on the last Thursday of the month 16:00 – 17:00 with a specialist from our team each month. We will cover Social Media, SEO, PPC, Digital PR Outreach and Copywriting to help you get the most out of your digital marketing in 2022.

These sessions will be interactive rather than a webinar format, so bring along any questions, queries or issues you are having, and our in-house experts will help you resolve these. You will also be able to talk to other law firm marketers.

If you would like access any of the recorded sessions, please email maddie@conscious.co.uk

Our next session will be on 28 April 2022 @ 16:00pm and will cover paid ads for social media. We encourage you to come armed with questions and queries for our in-house expert.

Upcoming Law Firm Marketing Conscious Conversations

Date & Time	Title / Description	Trainer	Register
26-May @ 4pm	Writing Blogs That Convert If you are tasked with writing blogs for your law firm and want to ensure you are getting the most out of them, this session is for you! In the first 30 minutes of this conversation, one of our in-house Copywriters, Joe Marcovitch, will be discussing practical information you can implement to write blogs that generate business. In the second 30 minutes of this conversation, Joe and our Content Marketing Lead Ed Prior will give feedback on blogs and answer any questions you have about writing content for your website that converts. We’ll cover the basics of writing blogs including ensuring they are targeted, adding in the right keywords and how to connect back to services you offer. The key takeaways from this session will be understanding how to write blogs that bring people to your website and convert. If you want to submit a blog post for Joe and Ed to give feedback on, you can email maddie@conscious.co.uk. We will ensure that all blogs are anonymous.	Ed Prior and Joe Marcovitch	https://conscious-co-uk.zoom.us/meeting/register/tZwtdu-pqj8pHdajhDFdiejsbbEcqMqoY6vq
30-Jun @ 4pm	Social Media TBC	Laura Morris	https://conscious-co-uk.zoom.us/meeting/register/tZ0qce-vrjsrHdN00KefG-0uYTlt99SDVqBG
28-Jul @ 4pm	Organic Link Building Scaling your organic link building strategy isn't easy, as it usually takes some original statistics (and out of the box thinking) to get people interested. In this Conscious Conversation, Digital PR Manager, Joanna, takes you through some tried and tested methods for gaining coverage by creating linkable content and stories. She will also explore the step-by-step process of making this work for optimal website exposure and SEO.	Joanna Cunningham	https://conscious-co-uk.zoom.us/meeting/register/tZYvdO-vrTooHdVpDZcfw1lNOkMjDN53WGo6
25-Aug @ 4pm	ROI TBC	David Gilroy
29-Sep @ 4pm	PPC TBC	Colin Harrison
27-Oct @ 4pm	Networking and Building the Right Partnerships TBC	Sahra-Marie Tulloch
24-Nov @ 4pm	SEO TBC	Chris Mundy & Jamie Stevens
15-Dec @ 4pm	Your 2023 Marketing Strategy TBC	Jonathan McGill

Previous Law Firm Marketing Conscious Conversations

Date & Time	Title / Description	Trainer
24-Feb @ 4pm	Hidden Gem Features of Social Media - Are you getting the most out of them? This session took a closer look at some of the underutilised features on social media. From Twitter Spaces and live video to polls and LinkedIn Creator Mode, come and join us as we discuss some of those hidden gems that will elevate your content and help you stand out from the crowd.	Laura Morris
24-March @ 4pm	Finding blog topics and optimising your existing blogs. This conversation covered: How to find blog ideas using Google and free tools:- - Using Google search results to find out which questions people are asking - Free tools for finding blog topics - Analysing competitor blogs Improving existing content and blogs using Google Search Console:- - Assessing the performance of current blogs and determining which ones to improve - Finding relevant keywords to improve content and assessing competitor use of keywords - Finding FAQs and assessing whether they merit their own blog post or can be added to an existing page or blog post.	Jamie Stevens
28-Apr @ 4pm	Social Media Getting the most out of paid ads on social media. In this session, Laura took a look at how paid social can complement your organic social strategy. She discussed when to use ads and why, the types of ads that are available and things to consider when starting out on your paid ad journey.	Laura Morris

Date & Time

Title / Description

Trainer

24-Feb @ 4pm

Hidden Gem Features of Social Media - Are you getting the most out of them?

This session took a closer look at some of the underutilised features on social media. From Twitter Spaces and live video to polls and LinkedIn Creator Mode, come and join us as we discuss some of those hidden gems that will elevate your content and help you stand out from the crowd.

Laura Morris

24-March @ 4pm

Finding blog topics and optimising your existing blogs.

This conversation covered:
How to find blog ideas using Google and free tools:-
- Using Google search results to find out which questions people are asking
- Free tools for finding blog topics
- Analysing competitor blogs

Improving existing content and blogs using Google Search Console:-
- Assessing the performance of current blogs and determining which ones to improve
- Finding relevant keywords to improve content and assessing competitor use of keywords
- Finding FAQs and assessing whether they merit their own blog post or can be added to an existing page or blog post.

Jamie Stevens

28-Apr @ 4pm

Social Media

Getting the most out of paid ads on social media.

In this session, Laura took a look at how paid social can complement your organic social strategy. She discussed when to use ads and why, the types of ads that are available and things to consider when starting out on your paid ad journey.

Laura Morris

If you are a client, you can also access recorded webinars and presentations with our experts via the Conscious Extranet. Please click the link, register your details using your business email address and you will be given access to the webinars within 24 hours.