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The Special Ingredients For A Great Legal Website

Tess Henderson
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When someone visits your website you want them to stay and explore, get to know your brand, gather information and eventually convert into a client. But if your website is lack-lustre, it just isn’t going to happen. It’s like making a sandwich;...

Concert Networks Legal Services Communication Report 2016

David Gilroy
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For the third year running, Concert Networks carried out their Legal Services Communication Report that focuses on the communication between law firms and clients. Although better telephony technology has definitely improved things, it’s been made...

Are You Following Up All Your Enquiries?

Tess Henderson
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No really, are you? Recent findings from Shopper Anonymous have proved that responses to enquiries to some law firms have been few and far between – some taking two to three days to respond. For their report, they surveyed 85 firms and made...

How Can I Get More Website Views?

Tess Henderson
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With law firms constantly improving their website game, it can be difficult to stand out from the crowd amongst the online traffic. It’s one thing getting a new website, but it’s quite another doing the legwork after to attract visits. After...

How To Add Notes To Your Google Analytics Data

Chris Mundy
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Often overlooked, this Google Analytics feature can really help you keep track of spikes in your data. For example, did you run a really successful campaign in May and see an obvious surge of visits to your website as a result? Google Analytics allows you...

Why Aren't People Reading My Blog? (Sad Face)

Tess Henderson
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So you spend a good few hours planning, writing and editing your blog about your specialist legal subject. In your eyes it’s bloomin’ marvellous. Revolutionary in fact. So you take a deep breath and hit publish. Then you wait… And...

12 Social Media Tips Every Law Firm Needs To Know

Tess Henderson
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You wouldn’t wear jeans to a black tie event, would you? Likewise, you wouldn’t post pictures of a night out on LinkedIn, right? That’s because there are different rules you should follow on each social networking site to appeal to your...

Legalex 2016 Presentations

David Gilroy
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This year in the Conscious Theatre at Legalex, we boasted some excellent speakers (if we do say so ourselves!). Of course, Rich and I brought some brand new presentations to the table; Rich spoke on what not to do on social media in 2016 and I provided...

5 Really Easy Ways to Make your Legal Content Engaging

David Gilroy
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Whether you’re writing about the stages of conveyancing, or how to tackle legal jargon, you ideally want your prospect to keep reading. Even better, you want them to like, comment and share your content on social media. However, with so much content...

Orchestrating Your Law Firm's Future 2016

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Symphony Legal Conference - Orchestrating your Law Firm’s Future 2016

Helping firms understand risk, cyber security and what changes to expect for 2016.

Content Marketing: Creation v. Curation

David Gilroy
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With the Internet already chockablock with content about literally everything, it’s easy to feel as though our voices are being drowned out by the noise.  It’s reported that 684,478 pieces of content are shared on Facebook in the U.S every...

Innovation in law / Listening to your clients

Rich Dibbins
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"Innovation" is a term that gets thrown around a lot when it comes to digital marketing. I had the pleasure of going to a PM Forum talk at Osborne Clarke's offices last week to listen to one of their partners Dan Wright and how they have...

2015 Advent Calendar Marketing Campaign

David Gilroy
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24 days. 24 windows to open. 24 prizes to be won (more actually). Here are the stats and the story behind our advent calendar free prize draw campaign.  In the run up to December, many of you were contemplating how to take advantage of the festive...

Our Year in Numbers

David Gilroy
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Over the Christmas break I put together some numbers of things that went on in the world of Conscious Solutions throughout 2015.  This is the result with a short video version below. 1 refreshed Conscious brand and website 3 clients who came back to...

Digital Resolutions for Law Firms in 2016

David Gilroy
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As the old saying goes, a new year means a new start. Everyone knows that there’s no excuse in January, since all the resolutions that have built up over the year have already been pushed to the “new year” pile. Once the festive period is...

Why I hate when my clients use the C word

David Gilroy
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I was with one of my clients recently, discussing the firm’s digital marketing plans. She mentioned the possibility of a new website, and told me a few members of the firm had formed a Website Committee.    A Committee.  The dreaded...

Christmas Marketing for Law Firms

David Gilroy
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Christmas is coming, and with it comes a sack full of seasonal marketing.  Every year, you'll notice some households going Christmas crazy: Santa in the chimney, a 'Happy Xmas' sign flashing 'til the early hours and a great big beast of...

Improving Your Law Firm Newsletter

David Gilroy
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Back in the early days of email, receiving a message was like getting a long awaited letter through your letterbox from a friend. Now we live in a time where our inboxes are packed full of marketing campaigns, spam and social media alerts –...

Caption Competition - "It's getting hot in here!"

David Gilroy
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One week ago the excellent Lucy Adams was on stage at the 2015 annual LawNet conference and wowed the audience for a full 60 mins talking about “Leading in a disrupted world”. In memory of her excellent talk we’re running a caption...

To ADR or not to ADR?

David Gilroy
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That seems like the question the Legal Ombudsman is asking itself.   Either way it does mean you are going to have to update your complaints information for clients from 1st October 2015. Now, I'll confess, this whole ADR legislation has...

The Top 5 Things Lawyers Need to Stop Saying

David Gilroy
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Conscious are back on the road, with a series of trade shows, forums and conferences lined up. We’ve been doing our fair share of mingling, and if you’re reading this, the chances are we’ve mingled with you in the past or are planning to...

Upcoming Trends in Digital Marketing

David Gilroy
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In the world of marketing, trends are born every minute, and it can often be difficult to see which ones won’t die next. Knowing which changes will last, which new social platforms will take off and most importantly knowing what the people want before...

Legal Support Network Forums

David Gilroy
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David attended the Legal Support Network Forum in Bristol last year and as always wore his trademark orange shirt....seems that LSN like to poke fun at their Network Partners!  This year's series of Legal Support Network Forums will be...

Periscope Broadcast: The Client Journey

Rich Dibbins
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Do you know your customer's journey? How do they really find you and is it as simply as them picking up the phone to call you?  Our weekly Periscope session is back, so tune in and get involved! Details as follows :- Subject  : The...

Dealing With Negative Comments Online

David Gilroy
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After the success of our recent Periscope Q&A, we've decided to make it a weekly activity, covering a new topic each Friday.  Last week, a number of you tuned in to my live session in which I discussed how to deal with negative reviews...

A Lawyers Guide to Blogging

David Gilroy
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So, a  p rospective client has visited your website . Thankfully, it’s just had a facelift, and couldn’t lo ok any sharper. W hile 46% of consumers consider web de si gn the top factor in a company’s credibility, what...

What's the latest in Social Media?

David Gilroy
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As you're all aware, social media is a constantly evolving beast. Changes are being made every day to the platforms we know and love to improve our experience as users. Sometimes, too much change can be overwhelming. That's why we're here to...

Conscious try Periscope

David Gilroy
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By now, you’re probably aware that I will jump on any opportunity to share what I’ve learnt in my time. What can I say? I’ve got a lot to give. In the past few weeks I’ve been noticing the increasing popularity of the...

Being Human

David Gilroy
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When it comes to digital marketing and online presence, think like your client, not your colleague. Think of yourself as a person for a moment, rather than a lawyer. What would you want to read? What would attract you? Gyi Tsakalakis of AttorneySync.com...

Conscious Merge with Law League

Rich Dibbins
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The ink has set and the paperwork has been sorted....we've merged!!! Its been a very busy summer so far for the team at Conscious, even more so with our exciting merger with Law League . For those of you who don't know what Law League is or...

Video Killed The Radio Star

David Gilroy
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While your website needs to come across as slick and professional, relationships are built on trust – that  human  side to your firm. Well, what better way to show the human side of your firm than through a video? When video killed...

The Big M+E+M=P Roundup

David Gilroy
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It’s 2015, and Law Firms can no longer presume that simply practising law is enough to survive. In an ocean of competition, the rise of ABS’ and the shrink in demand, marketing in this profession has never been more crucial in standing out. Yet,...

M+E+M=P in Manchester

David Gilroy
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After the Birmingham workshop was over, it was time to pack up and head for Manchester to give our northern delegates a dose of M+E+M=P.  With Goliath in the boot, Wendy in the passenger seat and a motivational talk from  Jeffrey Gitomer ...

M+E+M=P Travels to Birmingham

David Gilroy
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It’s the 1 st of July and the hottest day of the year so far. Many flocked to the seaside to soak in the rays. Instead, we flocked to Solihull to deliver our M+E+M=P seminar at The Village Hotel. Could we really expect a huge crowd when we were...

National Local Law Societies Conference 2015

David Gilroy
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Last Friday we attended this great event held at The Celtic Manor Resort, Newport. The annual National Local Law Society was this year hosted by Monmouthshire’s Incorporated Law Society. The conference opened with a welcome from Wales’ first...

Our M+E+M=P Workshop Begins in Bristol...

David Gilroy
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On Tuesday afternoon we tee’d off our M+E+M=P workshop at the Bristol Golf Club. The workshop is a collaboration between Conscious, Advanced Legal and Hazlewoods, with each speaker bringing their own component to the day. There was a general...

Last night we were pleased to attend the Commercial Litigation Networking evening at The Crowne Plaza Hotel, Blackfriars, London.

David Gilroy
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The evening was supported by a range of suppliers to the legal sector including our selves and Kain Knight.  Over 100 people were entertained by the Ashurst band and for those that like them, the Oyster Meister was dishing up fresh oysters as fast as...

Conscious expands its Marketing Services Team

David Gilroy
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As many people will of heard me say “These days it’s not just about having a good looking website, it’s about what you do with it once  you’ve got it that counts.” We’ve always offered SEO, PPC and Social Media...

TrekFest 2015

David Gilroy
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I write this on Monday evening. 49 hours after we crossed the finish line at Trekfest 2015.  It was without doubt the hardest physical challenge I've ever done.  Don't get me wrong, I'm one of those lucky middle-aged men (how weird that...

Donate to charity & you could win training worth £399!

Bryony Cole
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For your chance to win an in-house Social Media training session for up to 20 people, simply match the walkers to the boots. In less than 2 weeks 7 members of the Conscious team will be hiking 29 miles through the Brecon Beacon as part of Trekfest . To...

Sweet Times Ahead

Bryony Cole
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It's just two weeks until 7 intrepid explorers hike 29 miles over the Brecon Beacons to raise money for Wallace and Gromit's Grand Appeal . We've kicked off a series of fundraising events with a cake sale in our building. The lucky residents of...

Legalex Presentations 2015

David Gilroy
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Below are the presentations from Legalex this year:  ...

Video diary from day one of Legalex 2015

David Gilroy
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This video was made with the YouTube Capture app on day one of the Legalex exhibition and conference held at ExCeL on Wednesday/Thursday 13/14 May 2015. ...

Conscious Dogs go viral at the APIL 2015 Conference

Rich Dibbins
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The APIL (Association of Personal Injury Lawyers) 25 th Anniversary conference was very well attended. Over 60 exhibitors varying from insurance firms to Conscious. We of course had all the dogs there; Goliath got a lot of attention, and Nipper was carted...

ETSOS & Conscious - Joined Forces

Rich Dibbins
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This is my first blog on the new site, I know slap my wrist for tardiness. At the beginning of the year we carried out some CPD events with ETSOS . ETSOS is the UK’s leading conveyancing technology specialist. We support property lawyers and estate...

BrightonSEO thoughts from Team Conscious

David Gilroy
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  Jordan Reeves, Digital Marketing Executive Last week, I went to the  BrightonSEO event, along with David Gilroy and four other Conscious employees. The event lasted for two days, Thursday was the workshop day, and Friday was the day of the...

Local SEO Training Course from BrightonSEO Conference

David Gilroy
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Yesterday I attended a fantastic training course at the BrightonSEO conference on "local SEO".  It was run by Greg Gifford of AutoRevo who had flown in from the USA specifically to deliver the training course and speak at the conference today...

29 Miles, 12 Hours, Can Conscious Make It?

David Gilroy
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In June, I, along with five members of the Conscious Team, will be strapping on my walking boots and walking 29 miles across the Brecon Beacons to raise money for the Wallace & Gromit Grand Appeal! The event is in association with ...

Launching Legal Websites

David Gilroy
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Remember it's not just about having a website, it's about what you do with it that counts! If you're launching a new website for your law firm, there are a number of vital things that you need to consider before going live. ...

The ideal length for online content

David Gilroy
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Are your social media posts short and sharp or do you baffle your audience with endless lines of text? Find out here what the ideal length of content is - for both business and social! Buffer (a scheduling app for your social media posts) have put together...

Account Manager's Network : The Influence Business Seminar

David Gilroy
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I had the pleasure last night of attending my first ever Account Manager’s Network meeting.  Held in London and organised by Darren Francis & Claire Offord it’s a network for people in professional service firms who work in account...

The Moz Blog: Understand and Harness the Power of Archetypes in Marketing

Jamie Stevens
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This article from one of our favourite blogs, The Moz Blog, looks at the importance of archetypes and designing a brand personality that resonates with those archetypes. Archetypes can be used to give a brand and its messaging a unique voice that...

Ollie and Jordan get Google Adwords certified

David Gilroy
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This month has seen the arrival of two new starters at Conscious, Paid Search Manager, Ollie Boyd and Digital Marketing Executive, Jordan Reeves . So to throw them in at the deep end, both were asked to attend the latest Google event in London, where...

The Web's Grain by Frank Chimero

David Gilroy
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We've just read this great article and recommend you read it too! It is an inspirational reflection on Frank Chimero's career in responsive web design and developing. Chimero explores the idea of taking big concepts...

The Changing Face of B2B Marketing

David Gilroy
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As digital marketing continues to evolve, so does the B2B marketplace. So what changes have been made that we should know about to better our own marketing strategies? Partnered with Millward Brown Digital, Google explores what has changed for B2B over...

PM Forum Seminar : Client Feedback

David Gilroy
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OK, so the full title was “Client feedback – gaining buy-in and maximising insight” and bearing in mind I took one client as my guest and another happened to turn up, I was always a little bit nervous about what was going to be said! The...

Something funny for Friday...

David Gilroy
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Need help solving your biggest problems at work? Tom Wujec can help... by exploring how you make toast! Intrigued? Watch this video to find out more:  https://www.youtube.com/watch?v=_vS_b7cJn2A  ...

Edge Digital - Marketing Within the Legal Sector Seminar

David Gilroy
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I had the pleasure yesterday of being a table host for the first Edge Digital , Marketing within the Legal Sector seminar. Held at the ICEAW's conference centre (I guess Chancery Lane was nto available), it saw around 90 people gather to talk...

Manchester Legal Awards Charity Speech - ChildLine Schools Services

David Gilroy
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I had the pleasure of attending the Manchester Legal Awards last night at The Midland Hotel.  It's the second time I've been and I have to say, it's a bit of a party.  The Manchester legal sector KNOWS how to enjoy itself. ...

How to make something go viral...

David Gilroy
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Ever wondered what makes a posts go viral online? Neetan Zimmerman, a leading expert in viral content and ex-editor of Gawker explores the ways in which your online content is considered valuable enough to go viral. Step by step, he offers an impractical...

Small giving can make a big difference - March 2015 update

David Gilroy
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Here are my numbers so far.  February 2015 - 38 vegetable gardens funded in Cambodia. January 2015 - Sponsored a bicycle for 6 months to allow a child to get to school in Cambodia December 2014 - 185 days of support to allow children in Cambodia to...

Fixed fee pricing for lawyers & web developers

David Gilroy
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You need to read this report  Fixed Fee Menu Pricing in the Legal Sector .  It will take you just 15 mins even if you read by moving your finger along each line!  The report was commissioned by OMC Partners and carried out by Gillian Watt ...

Who wants to win an orange dog?

David Gilroy
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Look who we're giving away at the Manchester Legal Awards ! This orange dog has only just been born so has yet to be named. Suggestions please via Twitter to @MLAwards and @ConsciousSol .  Of course the eventual winner of the dog on Thursday...

Ofcom Changes to Non-Geographic Calls

David Gilroy
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Summer 2015 will see Ofcom make changes to the regulation of non-geographic calls. They are set to make freephone calls free! And to split call charges between an access charge and a service charge on non-geographic calls. Find out here why they are...

The Impact of Social Media on Consumers

David Gilroy
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There are seven types of people who respond to social media. Each different in approach and response to social media content: - The Quiet Follower - The Casual Liker - The Deal Seeker - The Unhappy Customer - The Ranter - The Cheerleader - The Loyal...

5 Questions Your Web Designer Should Ask You

David Gilroy
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Planning a new website? You should have an idea of what you want before hand. Find out what questions your web designer should ask you here . Before talking about the things you need to consider when building a site, remember it's not just about having...

It's finally here...the new Conscious website!

David Gilroy
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And we're celebrating with champagne and orange cake! It is with much excitement and relief that we unveil our newly redesigned website to you. We have created a fresh new site (keeping the orange!) that connects visitors to a more user-friendly...

CANNDi email integration tag generation

David Gilroy
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One of the key features in CANDDi is to be able to embed tracking code in links in your email marketing that can capture individual's names if they click through to your website. The video below is a very quick demonstration of how to generate the...

Client Interview: Stephen Brown, IT Director, Higgs & Sons

David Gilroy
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Higgs & Sons  is one of the Black Country's largest law firms with three offices across the West Midlands. The firm has a 135-year history and was awarded Corporate Law Firm of the Year 2013 at the Midlands Insider Dealmakers Event....

Small giving can make a big difference - February 2015 update

David Gilroy
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Here are my numbers so far.  January 2015 - Sponsored a bicycle for 6 months to allow a child to get to school in Cambodia December 2014 - 185 days of support to allow children in Cambodia to cycle to school November 2014 - 137 adolescent girls in...

Client Interview: Sarah Boustouller, Partner, Marketing Manager, Stephensons Solicitors

David Gilroy
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Stephensons Solicitors LLP is a national, full service law firm with ten offices across the country and a staff total of 420. One of the firm's brand values is innovation.  Lived from the top down, this has created a forward thinking environment...

Small giving can make a big difference - January 2015 update

David Gilroy
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Here are my numbers so far.  December 2014 - 185 days of support to allow children in Cambodia to cycle to school November 2014 - 137 adolescent girls in India provided with reproductive awareness support October 2014 - 322 children provided with...

Merry Christmas from Conscious Solutions!

David Gilroy
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Wishing you all a Merry Christmas and a Happy New Year! From everyone at Conscious Solutions.    Click here:  http://ow.ly/FTYeh  to see us all up close. ...

Selection Box Mystery Caller Giveaway

David Gilroy
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In the run up to Christmas, we’re running a selection box mystery caller giveaway. How does it work? I hear you ask. Well, each day, we’ll select an incoming call at random and they’ll be the winner of a much coveted selection box....

Fun and Festivities!

David Gilroy
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Last week we had our Christmas party! The festivities included lots of good food (and drink!), party games, Secret Santa and dressing to impress at the Spiegel Tent. So in the true spirit of Christmas we have decided to share with you some our of pictures...

Small giving can make a big difference - December 2014 update

David Gilroy
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Here are my numbers so far.  November 2014 - 137 adolescent girls in India provided with reproductive awareness support October 2014 - 322 children provided with textbooks for a day September 2014 - 893 people in Malawi provided with clean water ...

2014 Digital Marketing Masterclass Presentations

David Gilroy
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The list below are the presentations we delivered in five venues across the UK in November 2014. We had over 90 delegates attend across those venues with some great questions and lots of knowledge being shared not only by presenters but with contributions...

Bristol Digital Marketing Masterclass

David Gilroy
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The list below are the presentations we delivered in Bristol in November 2014. We had 14 delegates all with some great questions and lots of knowledge being shared not only by presenters but with contributions from delegates as to what was and was not...

Birmingham and London Digital Marketing Masterclass

David Gilroy
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The list below are the presentations we delivered in Birmingham and London in November 2014. We had over 60 delegates attend across the two venues with some great questions and lots of knowledge being shared not only by presenters but with contributions...

The online market for legal services

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There are over 2,000,000 searches on legal subjects every day in the UK according to Google. Consider that, and the fact that over 80% of adults now go online, most of them daily, and it’s clear that law firms need an effective online presence.  ...

Manchester and Leeds Digital Marketing Masterclass

David Gilroy
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The list below are the presentations we delivered in Manchester and Leeds in early November 2014. We had over 30 delegates attend across the two venues with some great questions and lots of knowledge being shared not only by presenters but with...

"As a law firm, what should we be doing around digital marketing?" You asked....We Answered

Rich Dibbins
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So the conference season is in full swing and the key question on everyone's mind seems to be; "As a law firm, what should we be doing around digital marketing?"  In a nutshell, its simple: Social media is a must. Mobile...

Law firm event calendar - October 2104

Chris Pearce
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There are a lot of events in the legal sector, some of which are very close together or even end up being run on the same day.  If you are running an event, or know of an event going on, please ask to be added to this calendar as a administrator so you...

Small giving can make a big difference - October 2014 update

David Gilroy
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Here are my numbers so far.  September 2014 - 893 people in Malawi provided with clean water August 2014 -  862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi provided with clean water This was a direct result...

Has the mystery of the missing orange dog been solved?

David Gilroy
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Looks like we might know who the culprit is. If you look at the red circle in the bottom photograph, we reckon that that is a Harrowells logo.  Harrowells, one of our supposed "lovely" clients (Click on the images to see larger ones)   ...

Orange dog goes missing at the LFS Conference & Awards

David Gilroy
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You may know of our prediliction/fascination for/with orange dogs.  We think of them as our ‘brand ambassadors’ and they regularly travel with us to events. Before now they have been borrowed on the day to have a bit of fun with or even...

Transparency & authenticity in a law firm - thoughts & cartoons!

David Gilroy
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Are these two things possible? Can a law firm be outwardly transparent and authentic when they are not so internally?  Now, don’t get me wrong it would be easy to tar all firms with the same brush and that’s not my intention.  How about...

Twitter Competiton September 2014 - Win an iPad Mini

David Gilroy
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Here are the terms and conditions 1. We post a Tweet, you have to retweet it, favourite it or follow us. You can retweet or favourite ANY of the Tweets posted from @ConsciousSol, not just the competition ones. 2. If you retweet  any Tweet you get ...

Small giving can make a big difference - July 2014 update

David Gilroy
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Here are my numbers so far.  August 2014 -  862 people in Malawi provided with clean water July 2014 - 1,014 people in Malawi provided with clean water This was a direct result of the emails I sent from my desktop computer in each month and...

360 Legal Group New Membership Package and Annual Conference

David Gilroy
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Last week I had the chance to have a proper catch up with Viv Williams (CEO) and Louise Gash (Sales & Marketing Director) from 360 Legal Group for the first time in ages. For those of you that don’t know, 360 Legal Group joined the SimplyBiz Group...

Small giving can make a big difference - July 2014 update

David Gilroy
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In July 2014, I have provided clean water to 1,014 people in Malawi  This was a direct result of the 1,014 emails I sent from my desktop computer in that month via my relationship with B1G1.   Original Blog Post I've prevaricated on this all...

PM Forum - The Professions in a Digital Age

Rich Dibbins
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I attended the PM Forum workshop in Manchester last week called - The Professions in a Digital Age, held at the plush offices of Pinsent Masons. There was a nice selection of speakers.  The E Word  - Dan Nolan The Secret of Search  -...

Small giving can make a big difference

David Gilroy
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I've prevaricated on this all year.  But finally got round to doing it.  I've been doing Deki loans personally for some time and enjoy being able to loan small amounts of money to budding entrepreneurs in other parts of the world. ...

Legal Marketing Event/Conference Calendar - June 2014

David Gilroy
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As you may know if you are a regular reader of this blog or our legal marketing newsletter, we are regular attendees at all kinds of events run by other businesses in and around the legal sector.  Particularly in the Sep/Oct "events silly...

ReinventLaw London 2014 - a reflection

David Gilroy
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I spent a really great day at ReinventLaw London on Friday.  Hosted by the University of Westminster Law School in partnership with the Michigan State University College of Law.  This is now one of my favourite events in the whole year. The...

PM Forum Seminar - What makes a great campaign?

David Gilroy
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Last night I went to the PM Forum London meeting held at the http://www.twobirds.com office on Fetter Lane.  I must admin, holding an event on the same night as an England World Cup game was always going to be risky, but as it turned out, everything...

Richmonte Wells Mergers Seminar Write Up

David Gilroy
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I spent a really enjoyable day today in the company of a bunch of lawyers & business development/practice management people. They were all attending the excellent “Mergers for Law firms: how to look a gift horse in the mouth” being run by...

"All solicitors are....." keyword research in Google

David Gilroy
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I got this idea from something I saw Innocent Smoothies do.  I went to Google and just typed in "All solicitors are" and let autocomplete do the rest.  The result you can see below and clearly is just not right, all Solicitors are lovely,...

The reintroduced LinkedIn Activity Feed & how law firms should use it

David Gilroy
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According to their website, LinkedIn has over 300 million members from over 200 countries making it the world’s largest professional network. Yet those who make the most of LinkedIn see it as more than just a professional profile or online business...